{"id":10972,"date":"2021-01-16T08:48:37","date_gmt":"2021-01-15T21:48:37","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=184241"},"modified":"2021-02-04T02:21:07","modified_gmt":"2021-02-04T02:21:07","slug":"miya-ponsetto-soho-karen-daddy-hat","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/miya-ponsetto-soho-karen-daddy-hat\/","title":{"rendered":"First &#8216;MAGA,&#8217; Now &#8216;Daddy&#8217;\u2014How Slogan Hats Came To Define Our Strange Political Moment"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignfull-width wp-image-184188 size-full\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/01\/Hats.jpg\" alt=\"\" width=\"1280\" height=\"720\" \/><\/p>\n<p>When the so-called \u2018SoHo Karen,\u2019 Miya Ponsetto appeared on <em>CBS This Morning <\/em>for an<a href=\"https:\/\/www.youtube.com\/watch?v=Ry3erh4EHIg&amp;t=23s\" target=\"_blank\"> interview with Gayle King<\/a> earlier this week, she wore a crop top, a black biker jacket, a pair of tortoiseshell glasses, and a $16 cap from Urban Outfitters emblazoned with the word <em>Daddy<\/em>. What was meant to be a public atonement for assaulting a 14-year-old Black teenager she wrongly accused of stealing her phone (the incident went viral after the boy\u2019s father, Grammy-winning jazz trumpeter, Kayon Harrold Sr., <a href=\"https:\/\/www.instagram.com\/tv\/CJR6LviHFkd\/?utm_source=ig_embed\" target=\"_blank\">shared footage of the attack<\/a> online) quickly descended into the most disastrous attempt at a reputation-salvaging interview since Prince Andrew welcomed the BBC behind the walls of Buckingham Palace.<\/p>\n<p>Ponsetto was churlish, petulant, and unrepentant, pulling off the remarkable feat of leaving the interview even more disliked than she had been beforehand. She even had the gall to raise her hand to King and cut her off mid-sentence, \u2018Alright, Gayle. Enough,\u2019 she drawled. The \u2018Daddy\u2019 hat was a mere cherry on top of an uncomfortable and embarrassing nine minutes of television.<\/p>\n<p>Obviously, Ponsetto was immediately memefied, her performance being, as it was, the embodiment of the kind of gross entitlement we\u2019ve come more accustomed to associating with middle-aged white people (Ponsetto is 22 and part Puerto Rican). <em><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/51627\/1\/miya-ponsetto-soho-karen-daddy-cap-apology-cbs-gayle-king-keyon-harrold-jr\" target=\"_blank\">Dazed<\/a> <\/em>called her ensemble \u2018the antithesis of an apology outfit,&#8217; <a href=\"https:\/\/www.papermag.com\/daddy-hat-soho-karen-2649798117.html\" target=\"_blank\"><em>PAPER <\/em><\/a>declared the \u2018Daddy\u2019 hat \u2018officially over,\u2019 and <a href=\"https:\/\/www.nylon.com\/entertainment\/daddy-hat-miya-ponsetto-gayle-king\" target=\"_blank\"><em>NYLON <\/em><\/a>reported that Urban Outfitters had removed the product from their shelves. <a href=\"https:\/\/www.thedailybeast.com\/miya-ponsettos-lawyer-is-very-concerned-about-soho-karens-mental-health\" target=\"_blank\">Even Ponsetto\u2019s own lawyer<\/a> distanced herself, calling her client \u201cchallenging\u201d and clarifying that both she and the <em>CBS<\/em> crew had repeatedly asked Miya to remove the hat before the taping started.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The daddy hat stays ON while I excuse my racism and try to shut down a journalist <a href=\"https:\/\/t.co\/7RQUK7j7zE\" target=\"_blank\">pic.twitter.com\/7RQUK7j7zE<\/a><\/p>\n<p>&mdash; Tijuana Maxx (@byalexzaragoza) <a href=\"https:\/\/twitter.com\/byalexzaragoza\/status\/1347568801269821442?ref_src=twsrc%5Etfw\" target=\"_blank\">January 8, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Perhaps Ponsetto was taking style cues from the outgoing president. <a href=\"https:\/\/graziamagazine.com\/us\/articles\/zoe-kravitz-topless-peach-donald-trump\/\">Donald Trump has<\/a>, after all, single-handedly transformed the slogan hat into a powerful tool for political shorthand (and the \u2018Daddy\u2019 hat certainly had <a href=\"https:\/\/graziamagazine.com\/articles\/melania-trump-slammed-over-outfit-worn-to-visit-immigrant-kids-in-detention\/\">\u2018I Don\u2019t Really Care, Do U?\u2019<\/a> undertones). Pre-2016, caps were a neutral, unremarkable blip on the radar of fashion consumption, a forgotten relic of the early Noughties, when Von Dutch trucker hats were all the rage, and the Nineties, when they were the backbone of norm-core dad\u2019s off-duty wardrobes.<\/p>\n<p>But then along came MAGA, and over the last four years, Trump\u2019s most effective piece of campaign merchandise has grown to become a nefarious sartorial dog whistle. Robin Givhan, writing for <a href=\"https:\/\/www.washingtonpost.com\/lifestyle\/style\/the-maga-hat-is-not-a-statement-of-policy-its-an-inflammatory-declaration-of-identity\/2019\/01\/23\/9fe84bc0-1f39-11e9-8e21-59a09ff1e2a1_story.html\" target=\"_blank\"><em>The Washington Post<\/em><\/a>, called the red truckers \u201ca symbol of us vs. them, of exclusion and suspicion, of garrulous narcissism, of white male privilege, of violence and hate,\u201d and likened wearing a MAGA hat to \u201cdraping one\u2019s self in the Confederate flag.\u201d Charles Blow wrote for <a href=\"https:\/\/www.nytimes.com\/2019\/03\/24\/opinion\/trump-mueller-white-supremacy.html\" target=\"_blank\"><em>The New York Times<\/em><\/a> that the hats were a \u201cvisual stand-in for Trumpism, a new iconography of white supremacy, white nationalist defiance, and white cultural defense.\u201d<\/p>\n<p>Devised and designed by Trump himself, the hats played a key role in both his presidential bids, both aesthetically and financially. In 2019 the president <a href=\"https:\/\/www.newsweek.com\/donald-trump-campaign-maga-hats-donations-brad-parscale-2020-1408087\" target=\"_blank\">celebrated the sale<\/a> of his one-millionth MAGA hat (they retail for a not-insignificant $45 each). The Trump campaign <a href=\"https:\/\/www.cbsnews.com\/news\/trump-rallies-campaign-merchandise\/\" target=\"_blank\">sold $4 million worth of merch<\/a> between March and April 2020 alone. And as Trump\u2019s <a href=\"https:\/\/www.nytimes.com\/interactive\/2020\/09\/27\/us\/donald-trump-taxes.html\" target=\"_blank\">financial options<\/a> post-presidency look increasingly slim, there\u2019s no doubt he\u2019ll continue peddling his political merchandise long after January 20th. He\u2019ll need to find a new retailer\u2014<a href=\"https:\/\/www.forbes.com\/sites\/walterloeb\/2021\/01\/08\/shopify-closes-trump-stores-on-its-platform\/?sh=5e6949622b3f\" target=\"_blank\">Shopify dropped him<\/a> from their site following last week\u2019s Capitol Siege.<\/p>\n<figure id=\"attachment_12598\" aria-describedby=\"caption-attachment-12598\" style=\"width: 4269px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12598 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/01\/GettyImages-1059657306.jpg\" alt=\"Kanye West Donald trump\" width=\"4269\" height=\"3276\" \/><figcaption id=\"caption-attachment-12598\" class=\"wp-caption-text\">American rapper and producer Kanye West embraces real estate developer and US President Donald Trump in the White House&#8217;s Oval Office, Washington DC, October 11, 2018. West wears a red baseball cap that reads &#8216;Make America Great Again,&#8217; Trump&#8217;s campaign slogan. (Photo by Ron Sachs\/Consolidated News Pictures\/Getty Images)<\/figcaption><\/figure>\n<p>Trump famously devised the MAGA hat because he wanted to wear it while he played golf, though he perhaps also foresaw that a sea of red heads would create more striking photographs than a sea of red T-shirts. And that image: of a faceless, anonymous Trump army is where the answer to the riddle \u2018why hats?&#8217; lies. There\u2019s a reason the only people you see wearing baseball caps are A-list celebrities trying to fly under the radar\u2014they offer at least the illusion of anonymity.<\/p>\n<p>A common thread that seems to unite Trump voters is the feeling that Washington has excluded them. To that end, a $45 hat offers something money can\u2019t buy\u2014a sense of belonging. And isn\u2019t this what all clothing is offering, really? The nature of the fashion industry is predicated on the idea that, if you own the right things, you will gain access to the right tribe. It was in this spirit that Miya Ponsetto clung to her \u2018Daddy\u2019 hat, even as her own lawyer begged her not to. It was a shield of armor, between herself and a world she thinks is misguided in its condemnation of her. It was her way of saying \u2018I know you hate me, but I don&#8217;t care.&#8221; Is there anything more Trumpian than that?<\/p>\n","protected":false},"author":26240,"featured_media":10973,"template":"","format":"standard","categories":[17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAGA, Daddy, And The Strange Ubiquity Of Slogan Hats<\/title>\n<meta name=\"description\" content=\"Not since the sudden ubiquity of the MAGA cap has a slogan hat seen as much media attention as the &#039;Daddy&#039; cap worn by &#039;SoHo Karen&#039; Miya Ponsetto during a disastrous interview with Gayle King. 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