{"id":10536,"date":"2021-01-12T16:01:28","date_gmt":"2021-01-12T16:01:28","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=183996"},"modified":"2021-01-13T13:31:56","modified_gmt":"2021-01-13T13:31:56","slug":"burberry-chinese-new-year","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/burberry-chinese-new-year\/","title":{"rendered":"Burberry Launches Film In Celebration of Chinese New Year"},"content":{"rendered":"
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Credit: Burberry<\/figcaption><\/figure>\n

Storied British fashion house Burberry<\/a> has released a special film in celebration of the impending Chinese New Year<\/a>. Titled A New Awakening<\/em> and starring the luxury label\u2019s ambassadors, Zhou Dongyu and Song Weilong, the film celebrates the arrival of spring and is set against a lush cinematic backdrop that draws on Burberry\u2019s long connection with the outdoors.<\/p>\n

The film accompanies Burberry\u2019s Chinese New Year 2021 exclusive capsule collection, which also stars Dongyu and Weilong. Director Derek Tsang was tasked with imagining a series of vignettes, exploring everything from family relationships to the rejuvenating properties of nature.<\/p>\n

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Credit: Burberry<\/figcaption><\/figure>\n

According to a statement released by the brand, the earth was a central focus for both the film and the campaign. \u201cI have always found inspiration in nature and its energy. This film really represents our connection as humans to the outside world and the journeys we take in life, always discovering new things in both our environment and also in ourselves,\u201d said Burberry\u2019s chief creative officer, Riccardo Tisci<\/a>.<\/p>\n

\u201cI truly believe in renaissance: rebirth and new beginnings. For the new year, I think we all want to find love, balance, strength and hope \u2013 this is the real beauty in life.\u201d<\/span><\/p>\n

\"\"<\/p>\n

Dongyu said the film served as a reminder for her to appreciate her surroundings. \u201cWorking on this Burberry campaign was truly remarkable \u2013 we got to shoot in probably one of the most beautiful places I have ever been,\u201d recalled the actress. \u201cAmidst ancient trees, mountains and streams, we got to reunite and work together in the most serene environment. It was rejuvenating and heart-warming, and the smell of nature in the air gave us all an extra touch of inspiration.\u201d<\/p>\n

The capsule collection pays homage to the Year of the Ox, a Chinese zodiac sign associated with the earth, power and calm, with a reimagined Thomas Burberry Monogram motif. The classic Burberry check is rethought through trench coats and sports-influenced pieces, as well as a new colorway of the brand\u2019s runway Olympia bag.<\/p>\n","protected":false},"author":27090,"featured_media":10542,"template":"","format":"standard","categories":[17,16],"yoast_head":"\nBurberry Launches Film In Celebration of Chinese New Year - Grazia USA<\/title>\n<meta name=\"description\" content=\"Storied British fashion house Burberry has released a special film in celebration of the impending Chinese New Year that celebrates nature.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/burberry-chinese-new-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burberry Launches Film In Celebration of Chinese New Year\" \/>\n<meta property=\"og:description\" content=\"Storied British fashion house Burberry has released a special film in celebration of the impending Chinese New Year that celebrates nature.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/burberry-chinese-new-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-13T13:31:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2021\/01\/Burberry-Chinese-New-Year-2021_001-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/burberry-chinese-new-year\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/burberry-chinese-new-year\/\",\"name\":\"Burberry Launches Film In Celebration of Chinese New Year - 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