{"id":104617,"date":"2025-09-05T09:55:17","date_gmt":"2025-09-05T09:55:17","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=104617"},"modified":"2025-09-05T09:55:17","modified_gmt":"2025-09-05T09:55:17","slug":"justin-bieber-swag-ii-album-release","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/justin-bieber-swag-ii-album-release\/","title":{"rendered":"Justin Bieber Drops Surprise &#8216;SWAG II&#8217; Album: Everything to Know"},"content":{"rendered":"<figure id=\"attachment_104619\" aria-describedby=\"caption-attachment-104619\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-104619\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-1.jpg\" alt=\"Justin Bieber\" width=\"1280\" height=\"856\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-1.jpg 1280w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-1-300x201.jpg 300w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-1-1024x685.jpg 1024w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-1-768x514.jpg 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-1-400x268.jpg 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-1-155x104.jpg 155w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-104619\" class=\"wp-caption-text\">TORONTO, ONTARIO &#8211; FEBRUARY 03: Justin Bieber looks on from the bench area of Team Matthews during their game against Team McDavid during the 2024 Honda NHL All-Star Game at Scotiabank Arena on February 03, 2024 in Toronto, Ontario, Canada. (Photo by Dave Sandford\/NHLI via Getty Images)<\/figcaption><\/figure>\n<p data-start=\"834\" data-end=\"1134\">Justin Bieber knows how to keep fans on their toes. On Friday, September 5, the pop superstar released his eighth studio album, <em data-start=\"974\" data-end=\"983\">SWAG II<\/em>, just two months after his July comeback record <em>SWAG<\/em>. The move solidifies Bieber\u2019s <a href=\"https:\/\/graziamagazine.com\/us\/articles\/aly-aj-silver-deliverer-album-interview-2025\/\">new era<\/a> of spontaneity, raw emotion, and prolific creativity.<\/p>\n<h2 data-start=\"1136\" data-end=\"1163\">The Road to <em data-start=\"1152\" data-end=\"1161\">SWAG II<\/em><\/h2>\n<p data-start=\"1165\" data-end=\"1556\">When <a href=\"https:\/\/www.youtube.com\/watch?v=fXivMSJm_kA&amp;list=PLsifFPg4DahJmR_3WoF9uCuE47fD8U0An\" target=\"_blank\">Bieber dropped <em data-start=\"1185\" data-end=\"1191\">SWAG<\/em><\/a> on July 11, it marked his first full-length project since 2021\u2019s <em data-start=\"1267\" data-end=\"1276\">Justice<\/em>. The album leaned heavily into R&amp;B and pop, with features from Gunna, Druski, Dijon, Lil B, Sexyy Red, Cash Cobain, and Eddie Benjamin. Its standout single, \u201cDaisies,\u201d became an instant fan favorite, while tracks like \u201cAll I Can Take\u201d highlighted Bieber\u2019s more vulnerable side.<\/p>\n<p data-start=\"1558\" data-end=\"1827\">Critics praised <em data-start=\"1574\" data-end=\"1580\">SWAG<\/em> for its honesty and emotional depth, describing it as a reinvention for an artist balancing fame, fatherhood, and healing. The album\u2019s surprise release and deeply personal tone set the stage for what no one expected \u2014 a sequel just weeks later.<\/p>\n<figure id=\"attachment_104621\" aria-describedby=\"caption-attachment-104621\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104621 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-2.png\" alt=\"SWAG II\" width=\"1280\" height=\"1282\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-2.png 1280w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-2-300x300.png 300w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-2-1022x1024.png 1022w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-2-150x150.png 150w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-2-768x769.png 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-2-400x401.png 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-2-155x155.png 155w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-104621\" class=\"wp-caption-text\">Justin Bieber&#8217;s &#8216;SWAG II&#8217;<\/figcaption><\/figure>\n<h2 data-start=\"1902\" data-end=\"1934\">A Delayed Midnight Release<\/h2>\n<p data-start=\"1936\" data-end=\"2387\"><em data-start=\"1936\" data-end=\"1945\">SWAG II<\/em> was initially announced for a midnight release, sending fans into countdown mode on social media. But when the clock struck twelve, the album was nowhere to be found, leaving many confused and sparking a flurry of online reactions.<\/p>\n<p data-start=\"1936\" data-end=\"2387\">Despite the delay, Bieber ultimately delivered on the promise, with <a href=\"https:\/\/www.youtube.com\/watch?v=4BsBpOCaTrA&amp;list=OLAK5uy_lG-yrQ3I7a1WBzka9426nyJvzQEXE-ggo\" target=\"_blank\">the record officially arriving<\/a> later that same day \u2014 keeping the element of surprise intact while adding to the frenzy of anticipation.<\/p>\n<h2 data-start=\"1829\" data-end=\"1851\">Inside <em data-start=\"1840\" data-end=\"1849\">SWAG II<\/em><\/h2>\n<p data-start=\"1853\" data-end=\"2010\"><em data-start=\"1853\" data-end=\"1862\">SWAG II<\/em> expands on Bieber\u2019s introspection with 23 new tracks, making it one of his most ambitious projects to date. The album includes songs such as:<\/p>\n<ul>\n<li data-start=\"2014\" data-end=\"2035\">\u201cMother in You\u201d<\/li>\n<li data-start=\"2038\" data-end=\"2055\">\u201cLove Song\u201d<\/li>\n<li data-start=\"2058\" data-end=\"2095\">\u201cDon\u2019t Wanna\u201d (featuring Bakar)<\/li>\n<li data-start=\"2098\" data-end=\"2116\">\u201cBETTER MAN\u201d<\/li>\n<li data-start=\"2119\" data-end=\"2211\">\u201cSpeed Demon,\u201d where Bieber grapples with the weight of public life and mental strain.<\/li>\n<\/ul>\n<p data-start=\"2213\" data-end=\"2484\">Collaborations on <em data-start=\"2231\" data-end=\"2240\">SWAG II<\/em> include Tems and Lil B, further diversifying the record\u2019s sound and emotional resonance. Fans and critics alike are already noting the album\u2019s mix of vulnerability and confidence, continuing the themes Bieber established with <em data-start=\"2475\" data-end=\"2481\">SWAG<\/em>.<\/p>\n<h2 data-start=\"2486\" data-end=\"2516\">Promotion &amp; Fan Response<\/h2>\n<p data-start=\"2518\" data-end=\"2882\">True to <a href=\"https:\/\/graziamagazine.com\/us\/articles\/justin-bieber-mothers-day-surprise-hailey-bieber\/\">Bieber\u2019s current era<\/a> of minimalistic yet impactful rollouts, <em data-start=\"2587\" data-end=\"2596\">SWAG II<\/em> was teased with bubblegum-pink billboards in\u00a0global cities such as New York, London, Seoul, Sydney, and Shanghai. He also used social media to give fans glimpses into his life, sharing candid photos with his <a href=\"https:\/\/graziamagazine.com\/us\/articles\/hailey-bieber-jack-blues-bieber-instagram\/\">wife Hailey and their son Jack Blues<\/a> in the days leading up to release.<\/p>\n<figure id=\"attachment_104620\" aria-describedby=\"caption-attachment-104620\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-104620\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-3.jpg\" alt=\"Hailey and Justin Bieber\" width=\"1280\" height=\"1929\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-3.jpg 1280w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-3-199x300.jpg 199w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-3-679x1024.jpg 679w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-3-768x1157.jpg 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-3-1019x1536.jpg 1019w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-3-400x603.jpg 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release-3-143x215.jpg 143w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-104620\" class=\"wp-caption-text\">NEW YORK, NEW YORK &#8211; AUGUST 29: Hailey Bieber and Justin Bieber are seen on August 29, 2023 in New York City. (Photo by Raymond Hall\/GC Images )<\/figcaption><\/figure>\n<p data-start=\"2884\" data-end=\"3161\">The surprise drop has sparked major buzz across social media, with \u201c#SWAGII\u201d trending worldwide within hours. Fans are calling the record Bieber\u2019s most honest work yet, praising his decision to release music in quick, unpolished bursts instead of the traditional album cycle.<\/p>\n<h2 data-start=\"3163\" data-end=\"3193\">Why This Release Matters<\/h2>\n<p data-start=\"3195\" data-end=\"3599\">By dropping <em data-start=\"3207\" data-end=\"3213\">SWAG<\/em> and <em data-start=\"3218\" data-end=\"3227\">SWAG II<\/em> back-to-back, Bieber has redefined what a release strategy looks like in 2025. The double project not only cements his prolific creativity but also signals a personal and artistic evolution. With themes of love, fatherhood, and self-discovery at the forefront, <em data-start=\"3489\" data-end=\"3498\">SWAG II<\/em> proves Justin Bieber isn\u2019t just making a comeback \u2014 he\u2019s shaping a bold new chapter in his career.<\/p>\n","protected":false},"author":42686,"featured_media":104618,"template":"","format":"standard","categories":[38,3292,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Justin Bieber Releases &#039;SWAG II&#039;: 23 Songs &amp; Major Collaborations<\/title>\n<meta name=\"description\" content=\"Justin Bieber just dropped &#039;SWAG II,&#039; a 23-song album arriving only two months after &#039;SWAG.&#039; Here\u2019s everything to know.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/justin-bieber-swag-ii-album-release\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Justin Bieber Drops Surprise &#039;SWAG II&#039; Album: Everything to Know\" \/>\n<meta property=\"og:description\" content=\"Justin Bieber just dropped &#039;SWAG II,&#039; a 23-song album arriving only two months after &#039;SWAG.&#039; Here\u2019s everything to know.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/justin-bieber-swag-ii-album-release\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/09\/justin-bieber-swag-ii-album-release.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"722\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/justin-bieber-swag-ii-album-release\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/justin-bieber-swag-ii-album-release\/\",\"name\":\"Justin Bieber Releases 'SWAG II': 23 Songs & Major Collaborations\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\"},\"datePublished\":\"2025-09-05T09:55:17+00:00\",\"dateModified\":\"2025-09-05T09:55:17+00:00\",\"description\":\"Justin Bieber just dropped 'SWAG II,' a 23-song album arriving only two months after 'SWAG.' 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