{"id":104426,"date":"2025-08-29T12:45:32","date_gmt":"2025-08-29T12:45:32","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=104426"},"modified":"2025-08-29T12:45:32","modified_gmt":"2025-08-29T12:45:32","slug":"miley-cyrus-maison-margiela-fall-2025-campaign","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/miley-cyrus-maison-margiela-fall-2025-campaign\/","title":{"rendered":"Miley Cyrus Redefines Vulnerability as the Face of Maison Margiela\u2019s Fall 2025 Campaign"},"content":{"rendered":"
\"Miley
Miley Cyrus for Maison Margiela Fall 2025. Photo Credit: Maison Margiela by Paolo Roversi<\/figcaption><\/figure>\n

When Miley Cyrus stripped down to nothing but white paint and Maison Margiela\u2019s signature Tabi boots for the brand\u2019s Fall\/Winter 2025 Avant-Premi\u00e8re campaign<\/a>, it wasn\u2019t just another headline-grabbing stunt. It marked a turning point for both the maison and the star.<\/p>\n

Maison Margiela, historically known for its anonymity and refusal to lean on celebrity endorsements, made a rare and deliberate exception. For the first time in its 37-year history, a well-known figure fronts its campaign \u2014 and that figure is Cyrus, photographed by Paolo Roversi in a strikingly raw and intimate series of portraits.<\/p>\n

\n

\u201cThe nudes by Paolo are so iconic and signature to his art,\u201d Cyrus said of the collaboration. \u201cStanding naked for a fashion campaign felt major. All I wore was body paint and the signature painted Tabi boots. In that moment, Margiela and I became one.\u201d<\/p>\n<\/blockquote>\n

A New Chapter for Margiela<\/h2>\n
\"Maison
Photo Credit: Maison Margiela by Paolo Roversi<\/figcaption><\/figure>\n

Founded on a philosophy of deconstruction, Maison Margiela has always blurred the line between art and fashion<\/a>. The \u201cbianchetto\u201d tradition \u2014 objects veiled in white paint to highlight form and texture \u2014 takes on new meaning here. Cyrus herself becomes the canvas, her body transformed into a living embodiment of the maison\u2019s codes.<\/p>\n

In choosing Cyrus \u2014 who often dons the maison on red carpets and on stage at award shows \u2014 the house underscores its evolving identity. Where Margiela once thrived on anonymity, it now leans into the power of cultural icons who themselves embody transformation<\/a> and reinvention.<\/p>\n

Miley as Muse, Then and Now<\/h2>\n
\"Miley
Photo Credit: Maison Margiela by Paolo Roversi<\/figcaption><\/figure>\n

For Cyrus, the campaign represents more than just an artistic collaboration. It feels like a reclamation. The visual language recalls<\/a> her infamous 2008 Vanity Fair<\/em> portrait, once criticized for its intimacy. Nearly two decades later, Cyrus reclaims that same vulnerability on her own terms \u2014 this time as a woman in control of her narrative.<\/p>\n

It\u2019s a powerful statement on agency: what was once imposed has now been transformed into chosen self-expression.<\/p>\n

The Artistry of Paolo Roversi<\/h2>\n
\"Miley
Photo Credit: Maison Margiela by Paolo Roversi<\/figcaption><\/figure>\n

Roversi, one of fashion\u2019s most revered photographers, is known for capturing the delicate intersection of strength and fragility. His signature style \u2014 dreamlike, luminous, timeless \u2014 frames Cyrus not as an object but as a subject, holding her own space within Margiela\u2019s artistic universe<\/a>. The collaboration results in images that feel less like advertising and more like fine art.<\/p>\n

Why This Moment Matters<\/h2>\n
\"Miley
Photo Credit: Maison Margiela by Paolo Roversi<\/figcaption><\/figure>\n

The campaign sits at the crossroads of fashion history and pop culture. Cyrus\u2019 transformation from Disney star to avant-garde muse<\/a> mirrors Margiela\u2019s journey from outsider deconstruction to luxury powerhouse. Both have built careers on breaking the rules, only to redefine what those rules could mean.<\/p>\n

For GRAZIA<\/em> readers, this campaign isn\u2019t just about the imagery \u2014 it\u2019s about what it represents: vulnerability as empowerment, art as identity, and the power of reinvention at any stage of one\u2019s career.<\/p>\n

In stripping everything away but paint and Tabi boots, Miley Cyrus and Maison Margiela remind us that true style isn\u2019t about what you wear \u2014 it\u2019s about what you embody.<\/p>\n","protected":false},"author":42686,"featured_media":104432,"template":"","format":"standard","categories":[17,16],"yoast_head":"\nMiley Cyrus Stars in Maison Margiela Fall 2025 Campaign<\/title>\n<meta name=\"description\" content=\"Miley Cyrus is the first Maison Margiela celebrity campaign star for Fall 2025, photographed by Paolo Roversi in body paint and Tabi boots.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/miley-cyrus-maison-margiela-fall-2025-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miley Cyrus Redefines Vulnerability as 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