{"id":104413,"date":"2025-08-28T15:09:50","date_gmt":"2025-08-28T15:09:50","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=104413"},"modified":"2025-08-28T15:10:04","modified_gmt":"2025-08-28T15:10:04","slug":"cadillac-f1-tommy-hilfiger-fashion-collab","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/cadillac-f1-tommy-hilfiger-fashion-collab\/","title":{"rendered":"Fashion\u2019s Pole Position: Cadillac F1 x Tommy Hilfiger Drive Style Into the Fast Lane"},"content":{"rendered":"
\"Cadillac
Photo Credit (L-R): Tommy Hilfiger, Cadillac F1<\/figcaption><\/figure>\n

When Cadillac makes its Formula One debut in 2026, the track won\u2019t just be about speed \u2014 it will be about style<\/a>.<\/p>\n

On Tuesday, August 26, Cadillac F1 confirmed its driver lineup \u2014 Sergio P\u00e9rez and Valtteri Bottas \u2014 for its 2026 debut, with Tommy Hilfiger serving as the team\u2019s official apparel and lifestyle partner (announced June 3<\/a>).<\/p>\n

\"Cadillac
Photo Credit: @cadillacf1\/Instagram<\/figcaption><\/figure>\n

The New Formula: F1 x Fashion<\/h2>\n

In recent years, Formula One has emerged as more than a sport<\/a>. With Netflix\u2019s Drive to Survive<\/em> fueling its global fandom and drivers like Lewis Hamilton blurring the lines between athlete and style icon, the paddock has become a runway in its own right. Now, Cadillac\u2019s choice to align with Tommy Hilfiger underscores just how central fashion has become to the F1 experience.<\/p>\n

For fans, this means that trackside uniforms won\u2019t just be functional \u2014 they\u2019ll be fashionable. Tommy Hilfiger\u2019s signature American prep-meets-streetwear aesthetic<\/a> will dress the team both on the track and behind the scenes, cementing the idea that F1 is as much a lifestyle brand as it is a racing series.<\/p>\n

An All-American Statement<\/h2>\n

Cadillac\u2019s entry marks Formula One\u2019s 11th team, and by partnering with Hilfiger, the move feels distinctly Americana<\/a>. In a sport historically dominated by European houses and carmakers, the collaboration introduces a fresh perspective \u2014 one that pairs U.S. automotive heritage with American fashion\u2019s global influence.<\/p>\n

For GRAZIA<\/em> readers, it\u2019s not just about a team launch; it\u2019s about witnessing a shift in how American creativity is positioning itself on the international stage \u2014 through horsepower and hemlines<\/a> alike.<\/p>\n

\"Tommy
Pictured: The Hilfiger Racing Club (Fall 2025 Collection); Photo Credit: Tommy Hilfiger<\/figcaption><\/figure>\n

Fashion for the Fans<\/h2>\n

The collaboration won\u2019t stay limited to pit crews and paddock moments. In February 2026, Tommy Hilfiger will release a global fanwear collection designed to bring this high-octane style<\/a> to wardrobes everywhere. Expect jackets, graphic T-shirts, sweatshirts, tank tops, hoodies, polos, logo caps, and zip pullovers \u2014 pieces that lean into the growing demand for fashion-driven sports merch.<\/p>\n

It\u2019s more than memorabilia. It\u2019s fashion\u2019s entry into motorsport culture, making the racetrack\u2019s energy accessible on city streets worldwide.<\/p>\n

What This Means for Style Going Forward<\/h2>\n

The Cadillac x Tommy Hilfiger partnership signals a cultural convergence: racing is no longer just about engines, and fashion is no longer just about runways. Together, they\u2019re shaping an aesthetic where performance meets lifestyle, and fans are invited to wear the future of sport in their everyday lives.<\/p>\n

As Formula One accelerates into a new era, one thing is certain: style has officially taken pole position.<\/p>\n","protected":false},"author":42686,"featured_media":104414,"template":"","format":"standard","categories":[38,17,16],"yoast_head":"\nCadillac F1 x Tommy Hilfiger: Fashion Takes Pole Position in F1<\/title>\n<meta name=\"description\" content=\"Cadillac F1 will make its 2026 debut with drivers Sergio P\u00e9rez and Valtteri Bottas \u2014 and Tommy Hilfiger. Here\u2019s why it's a fashion power move.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/cadillac-f1-tommy-hilfiger-fashion-collab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion\u2019s Pole Position: Cadillac F1 x Tommy Hilfiger Drive Style Into the Fast Lane\" \/>\n<meta property=\"og:description\" content=\"Cadillac F1 will make its 2026 debut with drivers Sergio P\u00e9rez and Valtteri Bottas \u2014 and Tommy Hilfiger. Here\u2019s why it's a fashion power move.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/cadillac-f1-tommy-hilfiger-fashion-collab\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-28T15:10:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/cadillac-f1-tommy-hilfiger-fashion-collab.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/cadillac-f1-tommy-hilfiger-fashion-collab\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/cadillac-f1-tommy-hilfiger-fashion-collab\/\",\"name\":\"Cadillac F1 x Tommy Hilfiger: Fashion Takes Pole Position in F1\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\"},\"datePublished\":\"2025-08-28T15:09:50+00:00\",\"dateModified\":\"2025-08-28T15:10:04+00:00\",\"description\":\"Cadillac F1 will make its 2026 debut with drivers Sergio P\u00e9rez and Valtteri Bottas \u2014 and Tommy Hilfiger. Here\u2019s why it's a fashion power move.\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/cadillac-f1-tommy-hilfiger-fashion-collab\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/us\/articles\/cadillac-f1-tommy-hilfiger-fashion-collab\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/cadillac-f1-tommy-hilfiger-fashion-collab\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fashion\u2019s Pole Position: Cadillac F1 x Tommy Hilfiger Drive Style Into the Fast Lane\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\",\"url\":\"https:\/\/graziamagazine.com\/us\/\",\"name\":\"Grazia USA\",\"description\":\"Driving tastemakers in Fashion, Beauty and Culture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cadillac F1 x Tommy Hilfiger: Fashion Takes Pole Position in F1","description":"Cadillac F1 will make its 2026 debut with drivers Sergio P\u00e9rez and Valtteri Bottas \u2014 and Tommy Hilfiger. Here\u2019s why it's a fashion power move.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/us\/articles\/cadillac-f1-tommy-hilfiger-fashion-collab\/","og_locale":"en_US","og_type":"article","og_title":"Fashion\u2019s Pole Position: Cadillac F1 x Tommy Hilfiger Drive Style Into the Fast Lane","og_description":"Cadillac F1 will make its 2026 debut with drivers Sergio P\u00e9rez and Valtteri Bottas \u2014 and Tommy Hilfiger. Here\u2019s why it's a fashion power move.","og_url":"https:\/\/graziamagazine.com\/us\/articles\/cadillac-f1-tommy-hilfiger-fashion-collab\/","og_site_name":"Grazia USA","article_modified_time":"2025-08-28T15:10:04+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/cadillac-f1-tommy-hilfiger-fashion-collab.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/us\/articles\/cadillac-f1-tommy-hilfiger-fashion-collab\/","url":"https:\/\/graziamagazine.com\/us\/articles\/cadillac-f1-tommy-hilfiger-fashion-collab\/","name":"Cadillac F1 x Tommy Hilfiger: Fashion Takes Pole Position in F1","isPartOf":{"@id":"https:\/\/graziamagazine.com\/us\/#website"},"datePublished":"2025-08-28T15:09:50+00:00","dateModified":"2025-08-28T15:10:04+00:00","description":"Cadillac F1 will make its 2026 debut with drivers Sergio P\u00e9rez and Valtteri Bottas \u2014 and Tommy Hilfiger. Here\u2019s why it's a fashion power move.","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/us\/articles\/cadillac-f1-tommy-hilfiger-fashion-collab\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/us\/articles\/cadillac-f1-tommy-hilfiger-fashion-collab\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/us\/articles\/cadillac-f1-tommy-hilfiger-fashion-collab\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/us\/"},{"@type":"ListItem","position":2,"name":"Fashion\u2019s Pole Position: Cadillac F1 x Tommy Hilfiger Drive Style Into the Fast Lane"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/us\/#website","url":"https:\/\/graziamagazine.com\/us\/","name":"Grazia USA","description":"Driving tastemakers in Fashion, Beauty and Culture","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia USA","distributor_original_site_url":"https:\/\/graziamagazine.com\/us","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles\/104413"}],"collection":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/users\/42686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media\/104414"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media?parent=104413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/categories?post=104413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}