{"id":104350,"date":"2025-08-27T09:40:12","date_gmt":"2025-08-27T09:40:12","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=104350"},"modified":"2025-08-27T09:40:12","modified_gmt":"2025-08-27T09:40:12","slug":"travis-kelce-american-eagle-true-kolors-collaboration","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/travis-kelce-american-eagle-true-kolors-collaboration\/","title":{"rendered":"Travis Kelce &amp; American Eagle Team Up for a Game-Changing Tru Kolors Collaboration"},"content":{"rendered":"<div style=\"width: 1920px\" class=\"wp-video\"><video muted=\"1\" class=\"wp-video-shortcode\" id=\"video-104350-1\" width=\"1920\" height=\"1080\" loop=\"1\" autoplay=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/AExTK_THEWALK_2.mp4?_=1\" \/><\/video><\/div>\n<p data-start=\"888\" data-end=\"1165\">Travis Kelce isn\u2019t just one of the <a href=\"https:\/\/graziamagazine.com\/us\/articles\/taylor-swift-travis-kelce-engaged\/\">most recognizable names<\/a> in football \u2014 he\u2019s also building his reputation as <a href=\"https:\/\/graziamagazine.com\/us\/articles\/taylor-swift-travis-kelce-chiefs-game-1989-outfit\/\">a force in fashion<\/a>. Today, American Eagle debuts its long-awaited collaboration with Kelce\u2019s lifestyle brand, Tru Kolors, a partnership more than a year in the making.<\/p>\n<h2 data-start=\"829\" data-end=\"886\">Travis Kelce Steps Into Fashion as Creative Director<\/h2>\n<p data-start=\"1167\" data-end=\"1455\">The limited-edition AE x Tru Kolors by Travis Kelce collection officially launches today, August 27, with Kelce stepping in as Creative Director. From design inspiration to fabric selection and graphic creation, the Kansas City Chiefs tight end was hands-on in every detail of the process.<\/p>\n<p data-start=\"1457\" data-end=\"1906\">\u201cI\u2019ve had to keep my excitement about this collab under wraps for nearly a year,\u201d Kelce admits. \u201cIt was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the &#8216;AE x TK&#8217; collection to life. I want everyone to feel like there is something for them in the collection, something they can <a href=\"https:\/\/graziamagazine.com\/us\/articles\/taylor-swift-travis-kelce-date-night-style\/\">feel good in and make their own<\/a>.\u201d<\/p>\n<h2 data-start=\"1913\" data-end=\"1969\">A Collection That Merges Sports, Style, and Culture<\/h2>\n<figure id=\"attachment_104355\" aria-describedby=\"caption-attachment-104355\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-104355\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-2.png\" alt=\"Travis Kelce American Eagle collaboration\" width=\"1280\" height=\"821\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-2.png 1280w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-2-300x192.png 300w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-2-1024x657.png 1024w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-2-768x493.png 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-2-400x257.png 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-2-155x99.png 155w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-104355\" class=\"wp-caption-text\">Photo courtesy of American Eagle<\/figcaption><\/figure>\n<p data-start=\"1971\" data-end=\"2261\">The AE x Tru Kolors drop is inspired by Kelce\u2019s philosophy of \u201clive to play\u201d \u2014 a mindset rooted in authenticity, joy, and bold self-expression. With more than 90 pieces priced between $14.95 and $179.95, the collection reimagines everyday essentials through Kelce\u2019s distinct style lens.<\/p>\n<h4 data-start=\"2263\" data-end=\"2284\">Highlights include:<\/h4>\n<ul>\n<li data-start=\"2288\" data-end=\"2324\">Heavyweight, vintage-inspired tees<\/li>\n<li data-start=\"2327\" data-end=\"2406\">Reimagined varsity jackets, cricket sweaters, rugby polos, and utility cargos<\/li>\n<li data-start=\"2409\" data-end=\"2449\">Soft chenille pieces and cashmere sets<\/li>\n<li data-start=\"2452\" data-end=\"2517\">Bespoke graphics reflective of AE x Tru Kolors\u2019 creative spirit<\/li>\n<\/ul>\n<p data-start=\"2519\" data-end=\"2736\">The campaign will roll out globally across digital, social, and out-of-home platforms, including placements in Kansas City, cTV ads, fantasy sports integrations, and even a partnership with <em data-start=\"2709\" data-end=\"2721\">The Ringer<\/em> NFL podcast.<\/p>\n<h2 data-start=\"2743\" data-end=\"2773\">Athletes Bring It to Life<\/h2>\n<figure id=\"attachment_104352\" aria-describedby=\"caption-attachment-104352\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-104352\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-1.jpg\" alt=\"Travis Kelce American Eagle collaboration\" width=\"1280\" height=\"960\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-1.jpg 1280w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-1-300x225.jpg 300w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-1-1024x768.jpg 1024w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-1-768x576.jpg 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-1-400x300.jpg 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-1-155x116.jpg 155w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-104352\" class=\"wp-caption-text\">Photo courtesy of American Eagle<\/figcaption><\/figure>\n<p data-start=\"2775\" data-end=\"2903\">Kelce also tapped a lineup of rising stars and champions to showcase the collection in their own style. The campaign features:<\/p>\n<ul>\n<li data-start=\"2907\" data-end=\"2937\">Tennis prodigy <a href=\"https:\/\/www.instagram.com\/annafrey0\/\" target=\"_blank\"><strong data-start=\"2922\" data-end=\"2935\">Anna Frey<\/strong><\/a><\/li>\n<li data-start=\"2940\" data-end=\"2972\">Basketball guard <a href=\"https:\/\/www.instagram.com\/azzi35\/\" target=\"_blank\"><strong data-start=\"2957\" data-end=\"2970\">Azzi Fudd<\/strong><\/a><\/li>\n<li data-start=\"2975\" data-end=\"3014\">Penn State quarterback <a href=\"https:\/\/www.instagram.com\/drew.allar\/\" target=\"_blank\"><strong data-start=\"2998\" data-end=\"3012\">Drew Allar<\/strong><\/a><\/li>\n<li data-start=\"3017\" data-end=\"3059\">Wide receiver recruit <a href=\"https:\/\/www.instagram.com\/primetimejj_.4\/\" target=\"_blank\"><strong data-start=\"3039\" data-end=\"3057\">Jeremiah Smith<\/strong><\/a><\/li>\n<li data-start=\"3062\" data-end=\"3101\">Basketball prospect <a href=\"https:\/\/www.instagram.com\/kiyananthony\/?hl=en\" target=\"_blank\"><strong data-start=\"3082\" data-end=\"3099\">Kiyan Anthony<\/strong><\/a><\/li>\n<li data-start=\"3104\" data-end=\"3140\">Olympic gold medalist <a href=\"https:\/\/graziamagazine.com\/us\/articles\/suni-lee-espy-awards-2025\/\"><strong data-start=\"3126\" data-end=\"3138\">Suni Lee<\/strong><\/a><\/li>\n<\/ul>\n<p data-start=\"3142\" data-end=\"3240\">Each athlete embodies the \u201clive to play\u201d ethos, bringing authenticity and energy to the project.<\/p>\n<h2 data-start=\"3247\" data-end=\"3283\">American Eagle Meets Tru Kolors<\/h2>\n<figure id=\"attachment_104357\" aria-describedby=\"caption-attachment-104357\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-104357\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-4.png\" alt=\"Travis Kelce American Eagle collaboration\" width=\"1280\" height=\"820\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-4.png 1280w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-4-300x192.png 300w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-4-1024x656.png 1024w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-4-768x492.png 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-4-400x256.png 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-4-155x99.png 155w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-104357\" class=\"wp-caption-text\">Photo courtesy of American Eagle<\/figcaption><\/figure>\n<p data-start=\"3285\" data-end=\"3779\">\u201cAmerican Eagle and Travis Kelce were destined to collaborate. An iconic brand teaming up with one of the greatest athletes of our generation \u2014 that\u2019s what I call a win,\u201d says Jennifer Foyle, President and Executive Creative Director at American Eagle. \u201cTravis\u2019 infectious energy and dedication to every aspect of the collaboration brought a refreshing spirit to the team, inspiring us to explore bespoke fabrics and fits to showcase this collection through his distinct style and perspective.\u201d<\/p>\n<p data-start=\"3781\" data-end=\"4040\">Founded in 2019, Tru Kolors reflects Kelce\u2019s colorful, independent approach to fashion \u2014 one that rejects limits and celebrates individuality. This collaboration merges that vision with American Eagle\u2019s deep roots in denim, self-expression, and Gen Z culture.<\/p>\n<h2 data-start=\"4047\" data-end=\"4074\">When and Where to Shop<\/h2>\n<figure id=\"attachment_104356\" aria-describedby=\"caption-attachment-104356\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-104356\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-3.jpg\" alt=\"Travis Kelce American Eagle collaboration\" width=\"1280\" height=\"1641\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-3.jpg 1280w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-3-234x300.jpg 234w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-3-799x1024.jpg 799w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-3-768x985.jpg 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-3-1198x1536.jpg 1198w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-3-400x513.jpg 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/travis-kelce-american-eagle-true-kolors-collaboration-3-155x199.jpg 155w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-104356\" class=\"wp-caption-text\">Photo courtesy of American Eagle<\/figcaption><\/figure>\n<p data-start=\"4076\" data-end=\"4261\">The AE x Tru Kolors by Travis Kelce collection drops in two installments \u2014 August 27 and September 24 \u2014 exclusively at American Eagle stores and online at <a href=\"https:\/\/www.ae.com\/us\/en\"class=\"decorated-link\"  target=\"_new\" rel=\"noopener\" data-start=\"4231\" data-end=\"4258\" target=\"_blank\">ae.com<\/a>.<\/p>\n","protected":false},"author":42686,"featured_media":104351,"template":"","format":"standard","categories":[23,17,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Travis Kelce Launches Tru Kolors x American Eagle Collaboration<\/title>\n<meta name=\"description\" content=\"Travis Kelce joins forces with American Eagle for AE x Tru Kolors, a limited-edition collection blending fashion, sports, and culture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/travis-kelce-american-eagle-true-kolors-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Travis Kelce &amp; 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