{"id":104155,"date":"2025-08-06T12:43:55","date_gmt":"2025-08-06T12:43:55","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=104155"},"modified":"2025-08-06T12:45:29","modified_gmt":"2025-08-06T12:45:29","slug":"martha-stewart-skincare-brand-elm-biosciences","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/martha-stewart-skincare-brand-elm-biosciences\/","title":{"rendered":"Martha Stewart Launches Debut Skincare Brand, Elm Biosciences"},"content":{"rendered":"
\"\"
NANTUCKET, MASSACHUSETTS – JULY 15: Martha Stewart attends the Nantucket by Design Martha Stewart Dinner on July 15, 2025 in Nantucket, Massachusetts. (Photo by Scott Eisen\/Getty Images for Nantucket Historical Association)<\/figcaption><\/figure>\n

Martha Stewart announced the launch of her<\/span> debut skincare line, Elm Biosciences<\/span><\/a>,<\/span>\u00a0developed with her dermatologist, Dr. Dhaval Bhanusali \u2014 and when the founder<\/span> looks this good at 84<\/span><\/a>, the results will no doubt be promising.<\/span><\/p>\n

The entrepreneur is adding another title to her already stacked resume: skincare founder and product developer. Launching in September, the two-step beauty brand draws on the expertise of Dr. Bhanusali (who also helped formulate <\/span>Hailey Bieber’s billion-dollar business, Rhode<\/span><\/a>). The result? A curated collection that supports cellular resilience and longevity.<\/span><\/p>\n

Behind Martha Stewart’s Skincare Formula<\/h2>\n
\"Martha
Pictured (L-R): Martha Stewart and Dr. Dhaval Bhanusali. Photo Credit: @elmbiosciences\/Instagram<\/figcaption><\/figure>\n

Stewart may just be the living, glowing testament to what the Elm Biosciences formula can do. By looking to her longtime dermatologist, Bhanusali, to help formulate the line, she was able to create an inside-outside routine: a topical serum, rich in hydrating hyaluronic acid and squalene, plus an oral supplement made from botanical extracts.<\/span><\/p>\n

And if the guru’s dermatologist’s name sounds familiar, you’re not dreaming. Bhanusali runs a medical practice in New York City called Hudson Dermatology<\/a>, where celebrities and New York \u2018It Girls\u2019 flock for medical and cosmetic procedures. As mentioned, he served as the skin expert for Hailey Bieber’s Rhode cosmetics brand and helped conceive the wildly popular products in the range.\u00a0<\/span><\/p>\n

The one-two punch is designed to support skin longevity, as the products work at the cellular level to promote youthful, radiant skin. Stewart tested the prototypes on her own face, but people of any age who admire her skin can get the same resplendent results.<\/span><\/p>\n

Dermatologist-Approved Ingredients<\/h2>\n
\"Martha
Photo Credit: @elmbiosciences\/Instagram<\/figcaption><\/figure>\n

This is not just another celebrity beauty brand. Five years of research, trial, and error went into the creation of Elm Biosciences, and it shows \u2014 literally. <\/span><\/p>\n

Not only are the products used and<\/span> approved by the lifestyle legend herself<\/span><\/a>, they’re also endorsed by over 350 expert dermatologists who sit on the brand\u2019s advisory board. <\/span>As if the original guru wasn\u2019t enough to convince us, we can hardly argue with this extent of science-backed knowledge; Stewart’s visibly vital complexion is just the cherry on top.\u00a0<\/span><\/p>\n

A Sworn-By Skincare Regimen<\/h2>\n

Stewart wants beauty buyers to know that there is more to healthy skin than just topical creams \u2014 it\u2019s about living a lifestyle. Her number one mantra? To never sleep in makeup, especially eyeliner. Instead, she ensures that her glam is completely removed before applying Elm Bioscience\u2019s hyaluronic acid serum. A clean and refreshed face is essential to her self-care sequence, and without this simple yet crucial step, other efforts only go so far.\u00a0<\/span><\/p>\n

Equally essential is having a commitment to the routine \u2014 Stewart doesn\u2019t believe upkeep is difficult. Prioritizing hygiene outweighs feeling a bit too tired to walk yourself over to the sink.\u00a0<\/span><\/p>\n

Co-developer Bhanusali agrees. He has said that Stewart is \u201cthe best patient on earth,\u201d adding, \u201cthere\u2019s not a day she\u2019s missed the sunscreen.\u201d And if she can do it at 84 (in all her glory!), so can we.<\/span><\/p>\n

Elm Biosciences will be available for purchase on September 17, exclusively on the brand’s website<\/a>, with each item retailing for $150. And trust us,<\/span> you won’t want to miss the drop!<\/span><\/p>\n","protected":false},"author":42756,"featured_media":104160,"template":"","format":"standard","categories":[30,23,16],"yoast_head":"\nMartha Stewart Launches New Skincare Line - Grazia USA<\/title>\n<meta name=\"description\" content=\"The lifestyle guru announced her debut skincare line, and if her ageless face is any indication, Elm Biosciences is a brand to follow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/martha-stewart-skincare-brand-elm-biosciences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martha Stewart Launches Debut Skincare Brand, Elm Biosciences\" \/>\n<meta property=\"og:description\" content=\"The lifestyle guru announced her debut skincare line, and if her ageless face is any indication, Elm Biosciences is a brand to follow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/martha-stewart-skincare-brand-elm-biosciences\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-06T12:45:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2025\/08\/Untitled-design-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/martha-stewart-skincare-brand-elm-biosciences\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/martha-stewart-skincare-brand-elm-biosciences\/\",\"name\":\"Martha Stewart Launches New Skincare Line - 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