{"id":1028,"date":"2020-05-14T11:56:46","date_gmt":"2020-05-14T01:56:46","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=172709"},"modified":"2020-11-16T02:05:19","modified_gmt":"2020-11-16T02:05:19","slug":"is-the-fashion-calendar-redundant","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/is-the-fashion-calendar-redundant\/","title":{"rendered":"Is The Fashion Calendar Redundant? Dries Van Noten Thinks So"},"content":{"rendered":"
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PARIS, FRANCE – MARCH 03: Model Cosima Fritz is surrounded by photographers after the Chanel show during Paris Fashion Week Fall\/Winter 2020 on March 03, 2020 in Paris, France. (Photo by Melodie Jeng\/Getty Images)<\/figcaption><\/figure>\n

The fashion landscape has been in a state of flux for the last 18 months, subject to the push\/pull of old systems up against new ones. But no factor has been quite so monumental as COVID-19, a global health pandemic that has essentially brought the multi-billion dollar industry to its knees.<\/p>\n

In essence, it’s been dire – jobs have been lost and entire empires have collapsed. But it’s also proved itself as the eye of a sartorial storm. A moment whereby those in the thick of it (designers, creatives and commentators) have had time to pause and really<\/em> consider the workings of the fashion machine. One such issue is the concept of seasons – or the fashion calendar – and discounting schedules. The constant commercial vortex of season-show-sale that threatens not only creativity but the planet, as we’ve come to learn in recent years.<\/p>\n

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PARIS, FRANCE – MARCH 03: Model Qin Lei wears a red coat, black pants, and black combat boots after the LaCoste show during Paris Fashion Week Fall\/Winter 2020 on March 03, 2020 in Paris, France. (Photo by Melodie Jeng\/Getty Images)<\/figcaption><\/figure>\n

In a report by Business of Fashion<\/em><\/a>, designers have spoken up, signing an open letter<\/a> seeking to reformat the industry\u2019s approach to fashion deliverables and the discounting calendar. Lead by Belgium native Dries Van Noten, the open letter begins with the following sentiment: “We agreed that the current environment although challenging, presents an opportunity for a fundamental and welcome change that will simplify our businesses.”<\/em> The following points are succinct, proposing that both Autumn\/Winter and Spring\/Summer 2020 are pushed back to their actual respective seasons, and that discounting schedules are slowed to allow for more full price selling. It’s also noted that less product, travel and fabric be used, as well as reconsidering show formats with sustainability in mind.<\/p>\n

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A post shared by The Business of Fashion (@bof)<\/a><\/p>\n<\/div>\n<\/blockquote>\n