{"id":102681,"date":"2025-06-05T09:41:51","date_gmt":"2025-06-05T09:41:51","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=102681"},"modified":"2025-06-05T09:41:51","modified_gmt":"2025-06-05T09:41:51","slug":"hailey-bieber-rhode-sale-marriage-impact","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/hailey-bieber-rhode-sale-marriage-impact\/","title":{"rendered":"Hailey Bieber\u2019s Billion-Dollar Beauty Deal \u2014 & What It Means for Her Marriage"},"content":{"rendered":"
\"Hailey
NEW YORK, NEW YORK – MAY 05: Hailey Bieber attends the 2025 Met Gala Celebrating “Superfine: Tailoring Black Style” at Metropolitan Museum of Art on May 05, 2025 in New York City. (Photo by Dimitrios Kambouris\/Getty Images for The Met Museum\/Vogue)<\/figcaption><\/figure>\n

Hailey Bieber has officially entered mogul territory. Last week, the 28-year-old model and entrepreneur announced the sale of her skincare brand, Rhode, to e.l.f. Beauty in a landmark $1 billion deal. It\u2019s a move that cements her as one of the most successful celebrity founders of her generation \u2014 and places her firmly among beauty industry powerhouses like Kylie Jenner and Rihanna.<\/p>\n

Since its launch in 2022, Rhode has built a cult-like following thanks to its minimalist aesthetic, clean formulas<\/a>, and Bieber’s loyal fan base. According to AP News<\/em>, the brand generated $212 million in net sales in the fiscal year ending March 31 \u2014 an impressive feat in just under three years.<\/p>\n

The acquisition includes $600 million in cash, $200 million in e.l.f. stock, and an additional $200 million in performance-based earnouts over the next three years, as reported by India Times<\/em>. Bieber has announced she will remain deeply involved in the brand<\/a> as Chief Creative Officer and Head of Innovation, and will also serve as a Strategic Advisor to e.l.f., ensuring her creative vision continues to shape the Rhode identity.<\/p>\n

But while the business world is celebrating, the success may be sparking tension in her personal life.<\/p>\n

Success, Jealousy, and Spotlight Struggles<\/strong><\/h3>\n
\"\"
NEW YORK, NY – FEBRUARY 06: Justin Bieber and Hailey Bieber are seen on February 06, 2025 in New York City. (Photo by XNY\/Star Max\/GC Images) *** Local Caption *** Justin Bieber; Hailey Bieber<\/figcaption><\/figure>\n

According to reporting from The Sun<\/em>, sources close to the couple say Justin Bieber has been struggling emotionally<\/a> following the deal. Allegedly, he\u2019s feeling \u201cjealous\u201d and \u201cinsecure\u201d about being eclipsed by his wife\u2019s rising star. While Hailey has built Rhode from the ground up, Justin has been relatively quiet on the professional front in recent months, further intensifying the imbalance.<\/p>\n

This shift in power dynamics has reportedly led to emotional friction behind the scenes. And with no prenup in place \u2014 something Page Six<\/em> notes the couple did not arrange prior to their 2018 courthouse wedding \u2014 Hailey\u2019s billion-dollar payout could legally be considered community property under California law. That means if the two were to divorce, Justin could be entitled to half of her earnings made during the marriage, including from the Rhode sale.<\/p>\n

What\u2019s Next for Hailey Bieber<\/strong><\/h3>\n
\"\"
NEW YORK, NEW YORK – MAY 05: Hailey Bieber attends the 2025 Met Gala Celebrating “Superfine: Tailoring Black Style” at Metropolitan Museum of Art on May 05, 2025 in New York City. (Photo by Dimitrios Kambouris\/Getty Images for The Met Museum\/Vogue)<\/figcaption><\/figure>\n

Despite the speculation, Hailey seems focused on her next chapter. The Sun<\/em> reports that she\u2019s already mapping out future ventures, including investments in fashion and real estate. She also plans to funnel some of her earnings into philanthropic causes, using her growing influence to make an impact beyond beauty.<\/p>\n

What makes this story so compelling isn\u2019t just the money or the media attention \u2014 it\u2019s what it represents. Hailey Bieber\u2019s meteoric rise underscores the evolving role of women in celebrity partnerships and the societal discomfort that still exists when a woman becomes the higher earner.<\/p>\n

It also speaks to a broader shift happening in the industry: female celebrities are no longer content to just be brand ambassadors or muses. They\u2019re founders, CEOs, and now, billion-dollar dealmakers.<\/p>\n

A Defining Moment\u2014Personally and Professionally<\/strong><\/h3>\n
\"Hailey
NEW YORK, NEW YORK – MAY 05: Hailey Bieber leave The Carlyle Hotel before the 2025 Met Gala: “Superfine: Tailoring Black Style” at the Metropolitan Museum of Art on May 05, 2025 in New York City. (Photo by Adrian Edwards\/GC Images)<\/figcaption><\/figure>\n

Whether or not the personal rumors prove true, one thing is clear: Hailey Bieber is no longer just Mrs. Bieber \u2014 she\u2019s a business icon in her own right. As she continues to build her empire<\/a>, she\u2019s also navigating the complexities that come with fame, fortune, and a high-profile marriage.<\/p>\n

And if Rhode\u2019s success is any indication, this is only the beginning.<\/p>\n","protected":false},"author":42690,"featured_media":102683,"template":"","format":"standard","categories":[30,23,16],"yoast_head":"\nHailey Bieber $1B Rhode Sale: Business Win or Marital Strain?<\/title>\n<meta name=\"description\" content=\"Hailey Bieber sold Rhode to e.l.f. Beauty for $1 billion. 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