{"id":101022,"date":"2025-04-07T20:18:42","date_gmt":"2025-04-07T20:18:42","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=101022"},"modified":"2025-04-11T13:47:30","modified_gmt":"2025-04-11T13:47:30","slug":"ysl-beauty-miami-event","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/ysl-beauty-miami-event\/","title":{"rendered":"Inside YSL Beauty\u2019s Miami Pop-Up: Nicole Richie, Lila Moss, & Omar Rudberg Shine"},"content":{"rendered":"
\"(L-R):
(L-R): Omar Rudberg, Nicole Richie, R\u00fcf\u00fcs Du Sol, Lila Moss, and Precious Lee at the YSL Beauty Love Club in Miami<\/figcaption><\/figure>\n

If Miami were a lip product, it would be the new YSL LOVESHINE Plumping Lip Oil Glos<\/a>s \u2014 fiery, glossy, extra, and hotter than your ex\u2019s new flame. Fortunately, that\u2019s exactly what YSL Beauty dropped in the heart of the city\u2019s Design District last weekend, turning up the heat with a two-day whirlwind of beauty, bass, and unapologetic self-expression.<\/span><\/p>\n

The Lovegame pop-up<\/a> \u2014 wrapped in a reflective fuchsia exterior, nestled between palm trees and luxury boutiques \u2014 was YSL Beauty\u2019s answer to what happens when French-girl cool collides with Miami heat \u2014 complete with glossy lips, glass skin, and camera-ready chaos. The result? A fully immersive, gamified experience with makeup hacks, product prizes, and the kind of selfie lighting that would make even your 3 a.m. face look editorial.<\/span><\/p>\n

\"YSL
YSL Beauty Love Game Pop Up In Miami; Rendering by Another A Story (Photo Courtesy of YSL Beauty)<\/figcaption><\/figure>\n
\"YSL
YSL Beauty Love Game Pop Up In Miami; Rendering by Another A Story (Photo Courtesy of YSL Beauty)<\/figcaption><\/figure>\n

But the ultimate power move came courtesy of YSL Beauty\u2019s Global Makeup Ambassador Sam Visser<\/a>, whose masterclass turned blush into a full-body philosophy \u2014 equal parts pigment and poetry. \u201cConfidence and makeup go hand-in-hand,\u201d he told GRAZIA USA<\/em> after sketching looks like a couture architect in front of a room of editors and influencers. \u201cWhen I do my concealer, bronzer, and blush in the morning, I feel like I can take on the day \u2014 not hiding, just elevated.\u201d And Sam knows firsthand how makeup can transform someone. \u201cI did a cover shoot with Kendall Jenner<\/a>, and the way she looked in the mirror after I did her full beat, she said, \u2018OMG, my face looks insane.\u2019 Makeup can transform someone\u2019s personality so vastly.\u201d<\/span><\/p>\n

\"YSL
YSL Beauty’s Global Makeup Ambassador Sam Visser (Photo courtesy of YSL Beauty)<\/figcaption><\/figure>\n

That philosophy echoed through the whole Lovegame universe: beauty not as armor, but as art. And Sam? He\u2019s painting outside the lines. \u201cTo be creating product for YSL Beauty and designing looks for the brand is my biggest dream,\u201d he said, wide-eyed but grounded. \u201cIt\u2019s about play, passion, and individuality \u2014 makeup should make you feel sexy and powerful.\u201d<\/span><\/p>\n

Enter: Omar Rudberg<\/a> \u2014 singer, actor, and the night’s unofficial heartthrob-in-residence. I met him in his suite at the swanky 1 Hotel South Beach ahead of the Lovegame festivities, where he opened the door wearing perfect skin, glossed lips, and a fragrance that lingered like a plot twist. \u201cI rarely leave the house without smelling good,\u201d he laughed, pulling YSL\u2019s <\/span>6 Place Saint Sulpice<\/span> out of his bag like a mic drop. \u201cIt\u2019s sweet, smoky, a little vanilla \u2014 definitely sexy.\u201d<\/span><\/p>\n

\"Grazia
Grazia Exclusive Photo: Omar Rudberg at the YSL Beauty Love Game Pop-Up in Miami (Photo by Lulia Matei)<\/figcaption><\/figure>\n
\"Grazia
Grazia Exclusive Photo: Omar Rudberg at the YSL Beauty Love Game Pop-Up in Miami (Photo by Lulia Matei)<\/figcaption><\/figure>\n
\"Grazia
Grazia Exclusive Photo: Omar Rudberg at the YSL Beauty Love Game Pop-Up in Miami (Photo by Lulia Matei)<\/figcaption><\/figure>\n

For Rudberg, beauty is a daily act of self-creation. \u201cThe older I\u2019ve gotten, the more comfortable I\u2019ve become using beauty to feel stronger, cooler \u2014 like I can express myself the way I want to,\u201d he said. \u201cIt changes how I feel from the inside out.\u201d His Miami night-out look? \u201cLight, natural, bronzed, and glowy,\u201d he grinned. \u201cSmelling really good, of course.\u201d<\/span><\/p>\n

The idea that beauty should be genderless isn\u2019t new, but in Omar\u2019s world, it\u2019s non-negotiable. \u201cGrowing up, I loved makeup, but I felt shame walking into stores because I was a guy,\u201d he recalled. \u201cIt shouldn\u2019t be a big deal. I love that now we\u2019re seeing more guys in campaigns, more kinds of people using beauty in public. It\u2019s not dramatic \u2014 it\u2019s just reality.\u201d<\/span><\/p>\n

\"Nicole
Nicole Richie attends YSL Beauty\u2019s LOVE CLUB in Miami in Celebration of Self-Expression on April 04, 2025 in Miami, Florida. (Photo by Alexander Tamargo\/Getty Images for YSL Beauty)<\/figcaption><\/figure>\n
\"MIAMI,
Lila Moss attends YSL Beauty\u2019s LOVE CLUB in Miami in Celebration of Self-Expression on April 04, 2025 in Miami, Florida. (Photo by Alexander Tamargo\/Getty Images for YSL Beauty)<\/figcaption><\/figure>\n
\"MIAMI,
Ryan Destiny and Precious Lee attend YSL Beauty\u2019s LOVE CLUB in Miami in Celebration of Self-Expression on April 04, 2025 in Miami, Florida. (Photo by Alexander Tamargo\/Getty Images for YSL Beauty)<\/figcaption><\/figure>\n
\"Omar
Omar Rudberg attends YSL Beauty\u2019s LOVE CLUB in Miami in Celebration of Self-Expression on April 04, 2025 in Miami, Florida. (Photo by Alexander Tamargo\/Getty Images for YSL Beauty)<\/figcaption><\/figure>\n

Reality, though, got a cinematic twist at the YSL Beauty Love Club<\/a>, an after-dark affair where the energy pulsed as hard as the beats. The space glowed under hypnotic lighting and surreal digital projections that crawled across the walls like neon brushstrokes. Three DJs set the tempo before R\u00fcf\u00fcs Du Sol<\/a> hit the decks for a surprise set that sent stilettos flying. Nicole Richie<\/a> arrived in a skin-tight black dress carved with razor-sharp cutouts, all confidence and glossed cheekbones. Lila Moss<\/a> floated through the crowd in a sleek pencil skirt and halter from Anthony Vaccarello\u2019s latest for Saint Laurent<\/a> \u2014 equal parts ing\u00e9nue and icon. Precious Lee<\/a> brought the drama and looked like the final boss in a beauty video game \u2014 sharp liner, and even sharper aura. With a black dress code and a room full of smoky eyes and high-shine lips, the night felt part club, part art installation, part glossy fever dream \u2014 with one clear message: beauty is a game, and everyone\u2019s invited to play.<\/span><\/p>\n

\"James
James Hunt and Jon George of R\u00dcF\u00dcS DU SOL perform during YSL Beauty\u2019s LOVE CLUB in Miami in Celebration of Self-Expression on April 04, 2025 in Miami, Florida. (Photo by Alexander Tamargo\/Getty Images for YSL Beauty)<\/figcaption><\/figure>\n
\"James
James Hunt and Jon George of R\u00dcF\u00dcS DU SOL perform during YSL Beauty\u2019s LOVE CLUB in Miami in Celebration of Self-Expression on April 04, 2025 in Miami, Florida. (Photo by Alexander Tamargo\/Getty Images for YSL Beauty)<\/figcaption><\/figure>\n

Between the fig-infused plumping gloss (juicy, mango-scented, spiked with just enough ginger oil to make lips tingle) and the swipe-anywhere blush, this wasn\u2019t your standard beauty launch \u2014 it was a cultural drop. YSL Beauty isn\u2019t riding the wave; it\u2019s the one setting it in motion. Of course, the buzz didn\u2019t stop at the Miami pop-up. Remember the Dua Lipa campaign<\/a>? A perfect harmony of sex appeal and self-expression \u2014 it was clear then, and it\u2019s clear now: YSL Beauty is always ahead of the curve.<\/span><\/p>\n

As for Omar? He\u2019s off to Los Angeles, London, Stockholm, and the studio, finishing his next album. But before heading out, he left me with a truth bomb: \u201cMy lip product? I carry four at all times. And curl cream. I can\u2019t live without those.\u201d (The fourth lip? Probably another LOVESHINE, if I had to guess.)<\/span><\/p>\n

The whole weekend proved what YSL Beauty has long understood: that beauty isn\u2019t just about looking good \u2014 it\u2019s about feeling in control. Feeling like yourself. Feeling like you could walk into any room \u2014 glossed, bronzed, and unapologetically you \u2014 and take up space. I even had my own moment experimenting with a smoky-eye look<\/a> for the Love Club, channeling a bit of that fierce confidence.<\/span><\/p>\n

Because in 2025, the glow is personal. And if you\u2019re not playing the game on your own terms, what\u2019s the point?<\/span><\/p>\n","protected":false},"author":42743,"featured_media":101037,"template":"","format":"standard","categories":[30,23,38,16],"yoast_head":"\nInside YSL Beauty\u2019s Miami Pop-Up: Nicole Richie, Lila Moss, More<\/title>\n<meta name=\"description\" content=\"Explore YSL Beauty\u2019s Miami pop-up with exclusive insights from Sam Visser and Omar Rudberg, plus Nicole Richie, Lila Moss, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/ysl-beauty-miami-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside YSL Beauty\u2019s Miami Pop-Up: Nicole Richie, Lila Moss, & Omar Rudberg Shine\" \/>\n<meta property=\"og:description\" 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