{"id":100416,"date":"2025-03-18T08:00:55","date_gmt":"2025-03-18T08:00:55","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=100416"},"modified":"2025-03-18T09:28:04","modified_gmt":"2025-03-18T09:28:04","slug":"how-master-perfumer-francis-kurkdjian-created-dior-bois-talisman-grazia-usa-spring-2025-issue","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/how-master-perfumer-francis-kurkdjian-created-dior-bois-talisman-grazia-usa-spring-2025-issue\/","title":{"rendered":"Cultivating Scents of Style: The Story Behind Dior\u2019s Bois Talisman"},"content":{"rendered":"
\"Dior
Francis Kurkdjian photographed by Brigitte Lacombe<\/figcaption><\/figure>\n

Francis Kurkdjian appreciates a good luck charm. For 30 years, the inimitable \u201cnose\u201d (and current Perfume Creation Director for Dior)<\/a> has carried a little piece of white sugar cube in his pocket when he has very important VIP meetings. It\u2019s a trait he shares with the legend Christian Dior himself, who famously sewed petals of lily of the valley into the hem of his couture creations and was known to carry a ring of amulets everywhere he went, his most revered, a tiny stick of wood. This common superstition inspired Kurkdjian\u2019s latest in Dior\u2019s La Collection Priv\u00e9e<\/a>, Bois Talisman<\/a>. But like all good tales, the story goes deeper.<\/p>\n

To create this new invisible lucky charm, which Kurkdjian believes should become \u201ca part of one\u2019s skin, something you can\u2019t go out without or you will get lost,\u201d he imagined meeting Christian Dior on the street, and like a secret handshake through time melding their tokens, the idea for a highly elevated concoction of wood and sugary notes was born.<\/p>\n

\"Dior\"
Bois Talisman, $330 for 3.4 ounces SHOP NOW<\/strong><\/a><\/figcaption><\/figure>\n

Notes of cedarwood and vanilla mingle for a genderless scent that\u2019s warm and enveloping, a cocoon of comfort. Why cedarwood, specifically? \u201cPencils are made out of cedarwood and this is what Christian Dior<\/a> used to draw designs,\u201d Kurkdjian explains. And draw he did. Before creating a collection, Dior was rumored to isolate himself for a month or so, emerging once he had 500 sketches.<\/p>\n

But when it came to bringing this scent to life, Kurkdjian had a much more seamless process. Unlike most fragrance creations, which take multiple iterations to land on the perfect formula, Bois Talisman<\/a> came together quickly because \u201cthe story was crystal clear,\u201d he says. And the name was a no-brainer, bien sur<\/i>. \u201cTalisman is very French,\u201d Kurkdjian assures. Just like the heady sweet and earthy notes of the gorgeous pink-amber juice, \u201cit\u2019s voluptuous.\u201d<\/p>\n

Dior Bois Talisman, $330 for 3.4 oz, dior.com<\/a><\/p>\n

Read GRAZIA USA\u2019<\/em>s Spring Issue<\/a> featuring cover star Paris Hilton<\/a>:<\/strong><\/h4>\n