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As another season begins, Prada’s East Hampton location is showing off a brand-new look. For the 2023 opening, the chic spot will feature graphics in a sequence of alternating blue and white stripes. There will be a unique interpretation of the brand’s iconic triangle logo thanks to a neon sign that lights up the shop’s surfaces.

The East End store has a selection of ready- to-wear in both men’s and women’s, as well as leather goods, footwear and accessories. Plus, stop by for special collections inspired by all-things summer, including a newly designed version of the wildly popular Symbole bag. In bold patterns and bright colors, the Prada Embroidered Hibiscus Symbole Tote, which retails for $3,750, is sure to be a seasonal favorite. It will be available (along with a personalized tag) in limited quantities at select flagship resort boutiques, including the Hamptons location. Visit at 2 Newtown Lane, East Hampton.

Read the new GRAZIA Gazette: Hamptons issue: