Typically, filling your home with the scent of the marijuana plant would alert your neighbours (and potentially the police). But when Jonathan Anderson does it, it’s a little different. “Marihuana” (or marijuana in Spanish) is one of 11 plant essences interpreted by Loewe’s Creative Director and in-house perfumier, Nuria Cruelles, as part of its debut Home Scents collection.
Inspired by Jonathan Anderson’s childhood memories, the fragrances evoke the essence of the vegetable garden, bringing to life (or light) Anderson’s personal sensory nostalgia with 11 plant-based scents: honeysuckle, beetroot, juniper berry, tomato leaves, coriander, liquorice, scent of marihuana, luscious pea, oregano, cypress balls and ivy.
Expressed in candles, wax candleholders, home fragrances, rattan diffusers and soap, each skew is presented in handcrafted ceramics inspired by Greek drinking vessels from the 5th century BC. Illustrations by Franco-Swiss photographer, Erwan Fortin, in collaboration with Jonathan Anderson, feature throughout the packaging and symbolize the flora and fauna of the fragrances.
Your average scent diffuser these are not, however. The herbaceous collection also draws influence from the meticulous recording of plant life by artists working during the Age of Discovery, including; the cyanotypes of algae by the British artist, Anna Atkins, the illustrations of exotic South American flora by the Spanish explorer, Mutus, and the work of Kazuma Ogawa, who pioneered photomechanical printing as a means to document the flowers of Japan. In short, they are cerebral, truly transportive scents that provide both a salve to your FOMO of rural European idylls and passport to your childhood.
“I do feel the evolution of the home fragrance industry has a very direct relation with the social habits and priorities,” explains Cruelles. “A long time ago, luxury was a “trendy” word and it was linked to top brands, fashion, expensive things, and of course to a quality product. But in the last decade this has radically changed and luxury is not anymore about showing off but about lifestyle, culture and things you can enjoy yourself. In this context, it appears as a kind of intimacy where your home plays a very important role and there is where home fragrance becomes something very interesting.”
Available today, each has been designed to enhance the olfactory experience.
The police can wait. This marihuana is breathtaking.