{"id":99253,"date":"2021-08-06T14:30:58","date_gmt":"2021-08-06T19:30:58","guid":{"rendered":"https:\/\/graziamagazine.com\/mx\/?post_type=articles&#038;p=99253"},"modified":"2021-08-06T13:30:56","modified_gmt":"2021-08-06T18:30:56","slug":"la-tecnologia-sin-contacto-de-coty-para-probar-perfumes","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/mx\/articles\/la-tecnologia-sin-contacto-de-coty-para-probar-perfumes\/","title":{"rendered":"La tecnolog\u00eda sin contacto de Coty para probar perfumes"},"content":{"rendered":"<p>El \u00faltimo a\u00f1o fue uno de cambios y adaptaci\u00f3n, con la llegada de la pandemia y las restricciones para un c<strong>uidado sanitario<\/strong>, las <strong>industrias<\/strong> tuvieron que buscar otros caminos para seguir en la mente de lo consumidores.<\/p>\n<p>Desde desfiles en l\u00ednea hasta el impulso del <em>e-commerce<\/em>, la industria de la <strong>moda<\/strong> y la <strong>belleza<\/strong> demostraron una gran cualidad para <strong>innovar<\/strong> y encontrar opciones c\u00f3modas y r\u00e1pidas para lo clientes. En esta ocasi\u00f3n te presentamos una empresa que ha ideado un dispositivo con el que podamos volver a <strong>probar perfumes<\/strong> en las tiendas antes de comprarlos como hac\u00edamos antes, sin perjudicar la salud y siguiendo los lineamientos de salubridad.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CP0Ob6mANbK\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CP0Ob6mANbK\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CP0Ob6mANbK\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Coty Inc. (@cotyinc)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>Estamos hablando de <strong>Coty<\/strong>, una de las compa\u00f1\u00edas de belleza m\u00e1s grandes del mundo y l\u00edder mundial en fragancias, la cual ha anunciado el lanzamiento de este <strong>dispositivo de prueba de fragancias sin contacto<\/strong> que estar\u00e1 disponible para implantar en todo el comercio minorista en un plazo de unos <strong>12 meses<\/strong>.<\/p>\n<p>Este nuevo sistema permite probar fragancias de manera <strong>digital<\/strong>, y deposita una sola gota de l\u00edquido directamente a un brazo o un papel secante, ofreciendo a los clientes una experiencia que en lugar de <strong>pulverizar<\/strong>, como hac\u00edamos antes, inundando toda la atm\u00f3sfera de la tienda, concentra el aroma en un \u00fanico espacio.<\/p>\n<blockquote><p><em>&#8220;Es una innovaci\u00f3n revolucionaria desarrollada en asociaci\u00f3n con \u00caverie. Con el regreso de las compras en persona, la salud y la seguridad de nuestros consumidores siempre est\u00e1n a la vanguardia de nuestras mentes. Al aplicar una sola gota de l\u00edquido en la piel con la misma restituci\u00f3n que los probadores tradicionales, esta nueva tecnolog\u00eda elimina el desperdicio innecesario y ofrece una alternativa segura y sin contacto para las pruebas&#8221; menciona<strong> Claire Catherine-Mercier<\/strong>, vicepresidenta de experiencia minorista.<\/em><\/p>\n<p>https:\/\/www.instagram.com\/p\/CPoioj7HYvA\/<\/p><\/blockquote>\n<p>En colaboraci\u00f3n con <strong> \u00caverie<\/strong>, una\u00a0<em>start-up\u00a0<\/em>francesa especializada en dispositivos inteligentes, tecnolog\u00edas de microdosificaci\u00f3n y difusi\u00f3n, han creado este probador que funciona con bater\u00edas el cual consigue reducir la p\u00e9rdida de perfume en comparaci\u00f3n con los probadores tradicionales, siendo compatible con todos los perfumes de la marca.<\/p>\n<p>Podemos decir que esta iniciativa de <strong>Coty<\/strong> es el futuro de la industria de la belleza y un vistazo a la nueva etapa <em>post<\/em> &#8211; pandemia.<\/p>\n<h5><em><strong>*IMAGEN: cortes\u00eda Coty Inc<\/strong><\/em><\/h5>\n","protected":false},"author":27779,"featured_media":99263,"template":"","format":"standard","categories":[3],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La tecnolog\u00eda sin contacto de Coty para probar perfumes | Grazia M\u00e9xico y Latinoam\u00e9rica<\/title>\n<meta name=\"description\" content=\"Ideal para esta nueva normalidad, la empresa l\u00edder en fragancias ha ideado un nuevo aparato para sentir esa fantas\u00eda en la experiencia de compra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/mx\/articles\/la-tecnologia-sin-contacto-de-coty-para-probar-perfumes\/\" \/>\n<meta property=\"og:locale\" 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