{"id":97993,"date":"2021-06-18T09:00:09","date_gmt":"2021-06-18T14:00:09","guid":{"rendered":"https:\/\/graziamagazine.com\/mx\/?post_type=articles&#038;p=97993"},"modified":"2021-06-17T14:47:42","modified_gmt":"2021-06-17T19:47:42","slug":"apple-quiere-hacer-competencia-a-tesla-con-un-automovil-electrico","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/mx\/articles\/apple-quiere-hacer-competencia-a-tesla-con-un-automovil-electrico\/","title":{"rendered":"Apple quiere hacer competencia a Tesla con un autom\u00f3vil el\u00e9ctrico"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Hasta ahora <\/span><b>Apple<\/b><span style=\"font-weight: 400\"> ha tenido muy claro su fuerte en el mercado tecnol\u00f3gico. La empresa de la manzana produce algunas de las computadoras y laptops m\u00e1s fuertes del mercado, y cuenta con iPhone, el primer tel\u00e9fono digital de la historia, al que otros grandes como <\/span><b>Samsung, Huawei<\/b><span style=\"font-weight: 400\"> o<\/span><b> Xiaomi<\/b><span style=\"font-weight: 400\">, se han plantado de frente como competencia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Asimismo tiene diversos modelos de iPad, iWatch y AirPods, entre otros accesorios dise\u00f1ados en California, Estados Unidos. Pero ahora, Apple tiene planes para producir algo mucho m\u00e1s grande, caro y complejo: un autom\u00f3vil el\u00e9ctrico en alianza con <\/span><b>Hyundai,<\/b><span style=\"font-weight: 400\"> para hacer competencia directa a <\/span><b>Elon Musk, de Tesla.<\/b><span style=\"font-weight: 400\"> \u00bfLo lograr\u00e1?<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CQFNVKfLrh5\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CQFNVKfLrh5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CQFNVKfLrh5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by HYPEBEAST (@hypebeast)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400\">Aunque en realidad no es un hecho oficial, <\/span><b>Tim Cook<\/b><span style=\"font-weight: 400\">, CEO de Apple, dej\u00f3 ver sus intenciones\u00a0 de hacerlo, a principios de este 2021 en una entrevista con <\/span><b>Kara Swisher<\/b><span style=\"font-weight: 400\">, para el <\/span><i><span style=\"font-weight: 400\">podcast <\/span><\/i><b><i>Sway <\/i><\/b><span style=\"font-weight: 400\">de <\/span><i><span style=\"font-weight: 400\">The New York Times<\/span><\/i><span style=\"font-weight: 400\">: &#8220;En t\u00e9rminos del trabajo que estamos haciendo all\u00ed, obviamente, voy a ser un poco t\u00edmido en eso. La autonom\u00eda en s\u00ed es una tecnolog\u00eda central, en mi opini\u00f3n. Si das un paso atr\u00e1s, el coche, en muchos sentidos, es un robot. Un coche aut\u00f3nomo es un robot. Entonces, hay muchas cosas que puede hacer con autonom\u00eda. Y veremos qu\u00e9 hace Apple\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Y aunque, como te lo mencionamos, no hay ning\u00fan comunicado oficial por parte de Apple de esta incursi\u00f3n, hay otros hechos que indican que as\u00ed ser\u00e1. Primero, <\/span><i><span style=\"font-weight: 400\">9to5mac<\/span><\/i><span style=\"font-weight: 400\"> &#8211; el sitio especializado en todo tipo de noticias y rumores en torno a Apple &#8211; public\u00f3 que Apple ha contratado al vicepresidente de desarrollo de chasis de <\/span><b>Porsche<\/b><span style=\"font-weight: 400\"> para unirse al equipo del llamado \u201cProject Tit\u00e1n&#8221;, as\u00ed como a ex-colaboradores de Tesla que podr\u00e1n aportar su experiencia con los veh\u00edculos el\u00e9ctricos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Asimismo, Apple ha contratado al ex ejecutivo de <\/span><b>BMW, Ulrich Kranz,<\/b><span style=\"font-weight: 400\"> para que tambi\u00e9n se una al Proyecto Tit\u00e1n. Kranz trabaj\u00f3 en la automotriz alemana durante m\u00e1s de 30 a\u00f1os, y durante ese tiempo dirigi\u00f3 a los equipos que desarrollaron el BMW i3 y el i8, sus primeros autos totalmente el\u00e9ctricos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Pero, \u00bfqu\u00e9 tan factible es para Apple fabricar, comercializar y vender un autom\u00f3vil? Apenas hace un mes Elon Musk escribi\u00f3 en Twitter, en relaci\u00f3n a la presunta incursi\u00f3n de Apple y otros competidores al mercado de los autos el\u00e9ctricos: &#8220;Los prototipos son f\u00e1ciles, la producci\u00f3n es dif\u00edcil&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Como dijo Cook, \u201cveremos qu\u00e9 hace Apple\u201d. Estaremos atentos a ese nuevo producto en los pr\u00f3ximos meses y te mantendremos informada.\u00a0<\/span><\/p>\n<h5><em>*IMAGEN: Getty Images<\/em><\/h5>\n","protected":false},"author":11628,"featured_media":97996,"template":"","format":"standard","categories":[114],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple quiere hacer competencia a Tesla con un autom\u00f3vil el\u00e9ctrico | Grazia M\u00e9xico y Latinoam\u00e9rica<\/title>\n<meta name=\"description\" content=\"A Elon Musk no le gusta esto (y se burla).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/mx\/articles\/apple-quiere-hacer-competencia-a-tesla-con-un-automovil-electrico\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" 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