{"id":61013,"date":"2019-01-21T12:10:53","date_gmt":"2019-01-21T17:10:53","guid":{"rendered":"https:\/\/graziamagazine.com\/mx\/?p=61013"},"modified":"2019-01-21T12:11:46","modified_gmt":"2019-01-21T17:11:46","slug":"el-ilustrador-que-le-dio-belleza-a-la-maison-dior-en-los-50s","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/mx\/articles\/el-ilustrador-que-le-dio-belleza-a-la-maison-dior-en-los-50s\/","title":{"rendered":"El ilustrador que le dio belleza a la maison Dior en los 50s"},"content":{"rendered":"<p><strong>En plena semana de Alta Costura y en el cumplea\u00f1os de Christian Dior. Recordamos a Ren\u00e9 Gruau, el ilustrador que le dio belleza a la <i>maison<\/i> francesa.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A finales de los a\u00f1os 40, en 1947 para ser m\u00e1s exactos, la moda estaba a punto de presenciar un nuevo movimiento. Un dise\u00f1ador de nombre <\/span><b>Christian Dior<\/b><span style=\"font-weight: 400;\"> presentaba por primera vez una colecci\u00f3n bajo su propia marca. Esa ma\u00f1ana present\u00f3 su propuesta de Alta Costura y al terminar el desfile, la moda ten\u00eda una nueva silueta a la que la editora de <\/span><i><span style=\"font-weight: 400;\">Harper\u2019s Bazaar<\/span><\/i><span style=\"font-weight: 400;\">, Carmel Snow, bautiz\u00f3 como el <\/span><i><span style=\"font-weight: 400;\">New Look<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El \u00e9xito de Christian Dior fue inmediato. Mujeres de todo el mundo buscaban obtener un vestido hecho por el famoso couturier franc\u00e9s que celebraba la feminidad. Aquel que le daba a las mujeres metros de tela en vestidos para olvidarse de la \u00e9poca de la guerra. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 1949, despu\u00e9s de dos a\u00f1os del New Look, la <em>maison<\/em> Dior present\u00f3 su primer perfume: <\/span><b>Miss Dior<\/b><span style=\"font-weight: 400;\">. Para promocionar su venta, la casa recurri\u00f3 a un ilustrador italiano llamado <\/span><b>Ren\u00e9 Gruau<\/b><span style=\"font-weight: 400;\">. Un cisne blanco con un mo\u00f1o negro, insignia de la casa era la publicidad perfecta.<\/span><\/p>\n<figure id=\"attachment_61017\" aria-describedby=\"caption-attachment-61017\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-61017 size-large\" src=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2019\/01\/f6f480f4b7d5ad488fbfa406eb4fb3eb-700x993.jpg\" alt=\"\" width=\"700\" height=\"993\" \/><figcaption id=\"caption-attachment-61017\" class=\"wp-caption-text\">Ren\u00e9 Gruau, Miss Dior, 1949.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A partir de ese momento, Gruau se convirti\u00f3 en el artista de Christian Dior. Para <\/span><b>Diorama<\/b><span style=\"font-weight: 400;\">, el perfume que sigui\u00f3 a Miss Dior, la ilustraci\u00f3n mostraba una silla color rosa con un vestido negro y unos guantes blancos. Despu\u00e9s siguieron las ilustraciones de la colonia favorita de Monsieur Dior, <\/span><b>Eau Fra\u00eeche<\/b><span style=\"font-weight: 400;\"> y del primer <\/span><b>Eau Sauvage<\/b><span style=\"font-weight: 400;\">. El perfume que regresaron al mercado hace poco y cuya imagen actual es Johnny Depp. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El anuncio de Eau Sauvage de Gruau a mediados de los a\u00f1os 50, fue controversial. Revelaba un par de piernas masculinas y un torso cubierto con una piel de leopardo. \u201cLos sketches de Gruau estimulaban todos los sentidos\u2026 te transportaban a la revoluci\u00f3n de moda\u201d, asegur\u00f3 John Galliano en 2010.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_61018\" aria-describedby=\"caption-attachment-61018\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-61018 size-large\" src=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2019\/01\/19f92baefb221ff3d7377ba6c8a9954c-700x989.jpg\" alt=\"\" width=\"700\" height=\"989\" \/><figcaption id=\"caption-attachment-61018\" class=\"wp-caption-text\">Ren\u00e9 Gruau, Eau Sauvage.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ren\u00e9 Gruau fue el responsable de la publicidad de Dior Beauty y trabaj\u00f3 tambi\u00e9n para Balmain, Balenciaga, Lanvin y Givenchy. Cambiando la forma en la que se anunciaba la moda. Dior fue su relaci\u00f3n m\u00e1s larga. Trabaj\u00f3 para la <em>maison<\/em> por casi 40 a\u00f1os y en el 2010 la firma celebr\u00f3 su trabajo con el libro <\/span><i><span style=\"font-weight: 400;\">Dior Illustrated.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Ahora un anuncio publicitario tiene que contar una historia o \u201cromper el internet\u201d es bueno regresar a la simplicidad de una ilustraci\u00f3n. Y si tenemos que escoger al mejor exponente de este movimiento, entonces Ren\u00e9 es el indicado. La maestr\u00eda gr\u00e1fica que ten\u00eda para representar la moda y el glamour de la \u00e9poca, inspirado por la est\u00e9tica de Toulouse-Lautrec, lo convirti\u00f3 en uno de los mejores artistas que crearon buen <\/span><i><span style=\"font-weight: 400;\">advertising <\/span><\/i><span style=\"font-weight: 400;\">que seguramente volver\u00eda loco a Don Draper. <\/span><\/p>\n<figure id=\"attachment_61019\" aria-describedby=\"caption-attachment-61019\" style=\"width: 681px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-61019 size-large\" src=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2019\/01\/5e026e7dd7d90e8ba71f7d09c9c78724-700x1052.jpg\" alt=\"\" width=\"681\" height=\"1024\" \/><figcaption id=\"caption-attachment-61019\" class=\"wp-caption-text\">Ren\u00e9 Gruau, Dior Lipstick.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n","protected":false},"author":11646,"featured_media":61016,"template":"","format":"standard","categories":[4],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El ilustrador que le dio belleza a la maison Dior en los 50s | Grazia M\u00e9xico y Latinoam\u00e9rica<\/title>\n<meta name=\"description\" content=\"En plena semana de Alta Costura y en el cumplea\u00f1os de Christian Dior. 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