{"id":60869,"date":"2019-01-15T23:16:23","date_gmt":"2019-01-16T04:16:23","guid":{"rendered":"https:\/\/graziamagazine.com\/mx\/?p=60869"},"modified":"2019-01-15T23:16:39","modified_gmt":"2019-01-16T04:16:39","slug":"la-polemica-detras-del-anuncio-de-gillette","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/mx\/articles\/la-polemica-detras-del-anuncio-de-gillette\/","title":{"rendered":"La pol\u00e9mica detr\u00e1s del anuncio de Gillette"},"content":{"rendered":"<p><b>Algunos lo han llamado feminista y piden boicotear a Gillette. Otros, sin embargo, se han sentido inspirados. \u00bfQu\u00e9 tan pol\u00e9mico es el anuncio, entonces?<\/b><!--more--><\/p>\n<p><b>Por Andrea Segura<\/b><\/p>\n<p><b>Gillette<\/b>, la marca de rastrillos y navajas masculinas, es la \u00faltima marca que desata una pol\u00e9mica social. Se trata de su m\u00e1s reciente anuncio, <b><i>We Believe<\/i><\/b>, con duraci\u00f3n de 90 segundos, que aborda temas sobre el abuso sexual y el movimiento <i>#MeToo<\/i> mientras cuestiona: \u201c\u00bfEs esto lo mejor que un hombre puede dar?\u201d. Desde su lanzamiento el fin de semana, el comercial ha generado un sinf\u00edn de opiniones divididas. Pero, \u00bfde verdad es <i>tan<\/i> malo el comercial?<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/koPmuEyP3a0\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p>Gary Coombe, Presidente Global de Grooming de <strong>Procter &amp; Gamble<\/strong> coment\u00f3 que Gillette cree en lo mejor de los hombres, es por ello que decidieron crear un comercial para expresar la responsabilidad que sienten como marca hacia la sociedad. Con los recientes esc\u00e1ndalos que han tomado los titulares, Gillette no solo busca dirigirse a aquellos que ya utilizan sus productos, sino tambi\u00e9n crear conciencia sobre el futuro de la sociedad y propone moldear a la generaci\u00f3n del futuro con valores bien planteados.<\/p>\n<p>No pas\u00f3 mucho tiempo para que aquellas opiniones en torno a la masculinidad comenzar\u00e1n a surgir. Algunos comentaron sobre el macho d\u00e9bil que muestra el anuncio; otros llamaron a boicotear la marca. Hubo tambi\u00e9n algunos que declararon no saber qu\u00e9 lado tomar, si el feminista o el de aquellos que creen que su identidad como hombre se esfum\u00f3.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/Gillette?ref_src=twsrc%5Etfw\" target=\"_blank\">@Gillette<\/a> has made it clear they do not want the business of masculine men. <\/p>\n<p>I will grant their wish.<\/p>\n<p>I have used <a href=\"https:\/\/twitter.com\/hashtag\/Gillette?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\">#Gillette<\/a> razors since they sent me a free sample on my 18th birthday, and will no longer buy any of their products.<\/p>\n<p>&mdash; Rule The Wasteland (@MongoAggression) <a href=\"https:\/\/twitter.com\/MongoAggression\/status\/1084948065906118656?ref_src=twsrc%5Etfw\" target=\"_blank\">January 14, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I\u2019m never buying Gilette products ever again. <a href=\"https:\/\/twitter.com\/hashtag\/boycottgillete?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\">#boycottgillete<\/a><\/p>\n<p>&mdash; RedPill Tomahawk (@RedPillTomahawk) <a href=\"https:\/\/twitter.com\/RedPillTomahawk\/status\/1084899903879421952?ref_src=twsrc%5Etfw\" target=\"_blank\">January 14, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>https:\/\/twitter.com\/jayasax\/status\/1085173124449136640?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1085173124449136640&#038;ref_url=https%3A%2F%2Fwww.vox.com%2Fthe-goods%2F2019%2F1%2F15%2F18184072%2Fgillette-toxic-masculinity-ad-super-bowl-feminism<\/p>\n<p>https:\/\/twitter.com\/ematisa\/status\/1084909887618920451?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1084909887618920451&#038;ref_url=https%3A%2F%2Fwww.bbc.com%2Fnews%2Fnewsbeat-46874617<\/p>\n<p>Sin embargo, no todo es oscuridad. Tambi\u00e9n hubo hombres que se identificaron con el mensaje y que incluso aplaudieron la moci\u00f3n por abordar un tema tan controversial.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The <a href=\"https:\/\/twitter.com\/hashtag\/Gillette?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\">#Gillette<\/a> ad gave me goosebumps. Great and strong message. Simply put, just &quot;care&quot;. But would also like to hear those who have issue with it, as I can&#39;t figure why.<\/p>\n<p>&mdash; Filip Matys (@FiMatys) <a href=\"https:\/\/twitter.com\/FiMatys\/status\/1085085125875064832?ref_src=twsrc%5Etfw\" target=\"_blank\">January 15, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Thank you <a href=\"https:\/\/twitter.com\/Gillette?ref_src=twsrc%5Etfw\" target=\"_blank\">@Gillette<\/a> for reminding us that there can be no going back from how far we as a society have come in confronting the issue of bullying &amp; harassment of others. Help us share this message about the importance of being an Upstander. <a href=\"https:\/\/twitter.com\/hashtag\/TheBestMenCanBe?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\">#TheBestMenCanBe<\/a> <a href=\"https:\/\/t.co\/4HtjwHgFyk\" target=\"_blank\">https:\/\/t.co\/4HtjwHgFyk<\/a><\/p>\n<p>&mdash; Tyler Clementi Foundation (@TylerClementi) <a href=\"https:\/\/twitter.com\/TylerClementi\/status\/1085163498974470144?ref_src=twsrc%5Etfw\" target=\"_blank\">January 15, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Procter &amp; Gamble coment\u00f3 que seguir\u00e1n con el llamado y, agreg\u00f3, que donar\u00e1n un mill\u00f3n de d\u00f3lares, sin fines de lucro, durante tres a\u00f1os a asociaciones que inspiran a hombres de diversas edades a lograr lo mejor de s\u00ed mismos.<\/p>\n<h5><\/h5>\n<h5><em>*IMAGEN: Cortes\u00eda<\/em><\/h5>\n","protected":false},"author":11636,"featured_media":60875,"template":"","format":"standard","categories":[114],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La pol\u00e9mica detr\u00e1s del anuncio de Gillette | Grazia M\u00e9xico y Latinoam\u00e9rica<\/title>\n<meta name=\"description\" content=\"Algunos lo han llamado feminista y piden boicotear a Gillette. 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