{"id":3813,"date":"2016-07-28T21:12:08","date_gmt":"2016-07-29T03:12:08","guid":{"rendered":"https:\/\/graziamagazine.com\/mx\/?p=3813"},"modified":"2016-07-28T21:12:08","modified_gmt":"2016-07-29T03:12:08","slug":"clothes-for-humans-benetton","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/mx\/articles\/clothes-for-humans-benetton\/","title":{"rendered":"CLOTHES FOR HUMANS: LA NUEVA HISTORIA CONTADA POR BENETTON"},"content":{"rendered":"<p><b>Una vez m\u00e1s, la firma italiana se toma muy literal el nombre de su campa\u00f1a<\/b><!--more--><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3816\" src=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2016\/07\/Benetton.jpg\" alt=\"Benetton\" width=\"980\" height=\"600\" srcset=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2016\/07\/Benetton.jpg 980w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2016\/07\/Benetton.jpg?resize=450,276 450w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2016\/07\/Benetton.jpg?resize=768,470 768w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2016\/07\/Benetton.jpg?resize=155,95 155w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Durante a\u00f1os, <strong>Benetton<\/strong> ha recopilado una serie de im\u00e1genes que demuestran que su discurso como marca es algo<strong> fuera de lo convencional<\/strong>. Besos entre pol\u00edticos y la fotograf\u00eda de una persona enferma de sida, son s\u00f3lo dos de las <strong>pol\u00e9micas fotograf\u00edas<\/strong> que han aparecido en sus campa\u00f1as como demanda social.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u201cClothes For Humans\u201d<\/strong> es el nombre elegido para su nueva propuesta que adem\u00e1s, se acompa\u00f1a del eslogan <strong>\u201ceveryday moments and emotions\u201d<\/strong> y que muestra a <strong>personas de todo tipo<\/strong> en las situaciones m\u00e1s convencionales. Una chica recostada hablando por celular, otra comiendo ramen a domicilio y hasta una pareja vestida de pies a cabeza en un bodysuit que oculta su identidad, luciendo por encima un par de abrigos de esta temporada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El video oficial, tan s\u00f3lo muestra <strong>acercamientos<\/strong> a partes de la cara de los modelos con el prop\u00f3sito de discutir el tema de las <strong>emociones<\/strong> y en ning\u00fan momento se hace alusi\u00f3n a las prendas. Algo que solamente podr\u00edamos esperar de <strong>Benetton<\/strong>\u00a0y que adem\u00e1s, ha abrazado como su sello personal.<\/span><\/p>\n<p>Nunca sabremos que esperar de ellos y eso es algo muy bueno. A diferencia de otras marcas, prefieren hacer promoci\u00f3n de manera <strong>ocasional pero contundente.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En una industria en la que la creatividad es fundamental para diferenciarse del resto, <strong>Benetton<\/strong> ha tomado la v\u00eda menos transitada. Ellos prefieren mover corazones y sacudir cabezas, en vez de dedicarse a vender ropa.<\/span><\/p>\n<p>Checa el video a continuaci\u00f3n:<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9l9InnqkJPE?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":11636,"featured_media":3814,"template":"","format":"standard","categories":[4],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CLOTHES FOR HUMANS: LA NUEVA HISTORIA CONTADA POR BENETTON | Grazia M\u00e9xico y Latinoam\u00e9rica<\/title>\n<meta name=\"description\" content=\"Una vez m\u00e1s, la firma italiana se toma muy literal el nombre de su campa\u00f1a &nbsp; Durante a\u00f1os, Benetton ha recopilado una serie de im\u00e1genes que\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/mx\/articles\/clothes-for-humans-benetton\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CLOTHES FOR HUMANS: LA NUEVA HISTORIA CONTADA POR BENETTON\" \/>\n<meta property=\"og:description\" content=\"Una vez m\u00e1s, la firma italiana se toma muy literal el nombre de su campa\u00f1a &nbsp; 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