{"id":37575,"date":"2017-12-06T16:59:37","date_gmt":"2017-12-06T22:59:37","guid":{"rendered":"https:\/\/graziamagazine.com\/mx\/?p=37575"},"modified":"2017-12-06T17:25:48","modified_gmt":"2017-12-06T23:25:48","slug":"cab-drivers-nueva-york-helmut-lang","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/mx\/articles\/cab-drivers-nueva-york-helmut-lang\/","title":{"rendered":"Los cab drivers de Nueva York visten Helmut Lang y nos hacen recordar los noventa"},"content":{"rendered":"<p><strong>Piensa en <i>taxicabs<\/i> y en los noventa y seguro Helmut Lang te vendr\u00e1 a la mente. La firma que fue revivida para SS18, cre\u00f3 una colecci\u00f3n c\u00e1psula inspirada en sus <i>adverts<\/i> de 1997.<\/strong><!--more--><\/p>\n<p>Bien sabemos que <strong>Helmut Lang<\/strong> fue el primer dise\u00f1ador en exponer su firma a trav\u00e9s de <i>adverts<\/i> montados sobre los emblem\u00e1ticos <em>taxicabs<\/em> de la ciudad de <strong>Nueva York<\/strong> en la d\u00e9cada de los noventa. Ahora, con el regreso de la firma y luego de presentar una colecci\u00f3n en colaboraci\u00f3n con Shayne Oliver de Hood by Air que trajo de vuelta piezas ic\u00f3nicas creadas por el dise\u00f1ador austriaco, la marca regresa a sus ra\u00edces.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-37580\" src=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2017\/12\/cab-drivers-nueva-york-helmut-lang-advert-noventa-700x467.jpg\" alt=\"cab-drivers-nueva-york-helmut-lang-advert-noventa\" \/><\/p>\n<p>Rompiendo con los c\u00e1nones, Helmut Lang se convirti\u00f3 en el <i>zeitgeist<\/i> de los a\u00f1os noventa. Su est\u00e9tica minimalista se defin\u00eda en una simple oraci\u00f3n: \u201cun vestido glorifica al cuerpo\u201d. Y es que cuando nos referimos al <i>anti-fashion<\/i> de esa d\u00e9cada, el dise\u00f1ador es el primer resultado.<\/p>\n<p>Abordando la estrategia comercial que impacta a la generaci\u00f3n <i>millennial<\/i>, los anuncios que se apoderaron de los <em>taxicabs<\/em> atraen con frases muy <i>cool<\/i> como: \u201cImpress your parents. Wear Helmut Lang\u201d. Y por si fuera poco, los\u00a0<em>cab drivers<\/em>\u00a0vistieron estos objetos del deseo, naturalmente.<\/p>\n<p>La campa\u00f1a est\u00e1 acompa\u00f1ada por una colecci\u00f3n c\u00e1psula de edici\u00f3n especial. Sudaderas y <i>T-shirts<\/i>, prendas de culto, fueron estampadas con el logo de la firma. Nuestra favorita es sin duda una en color amarillo con la palabra \u201cTaxi\u201d estampada por la parte de adelante.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-37581\" src=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2017\/12\/cab-drivers-nueva-york-helmut-lang-sudadera-amarilla-700x875.jpeg\" alt=\"cab-drivers-nueva-york-helmut-lang-sudadera-amarilla\" \/><\/p>\n<h5><em>*IM\u00c1GENES: Cortes\u00eda<\/em><\/h5>\n","protected":false},"author":11641,"featured_media":37576,"template":"","format":"standard","categories":[4],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los cab drivers de Nueva York visten Helmut Lang y nos hacen recordar los noventa | Grazia M\u00e9xico y Latinoam\u00e9rica<\/title>\n<meta name=\"description\" content=\"Piensa en taxicabs y en los noventa y seguro Helmut Lang te vendr\u00e1 a la mente. La firma cre\u00f3 la colecci\u00f3n c\u00e1psula que todas queremos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/mx\/articles\/cab-drivers-nueva-york-helmut-lang\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los cab drivers de Nueva York visten Helmut Lang y nos hacen recordar los noventa\" \/>\n<meta property=\"og:description\" content=\"Piensa en taxicabs y en los noventa y seguro Helmut Lang te vendr\u00e1 a la mente. La firma cre\u00f3 la colecci\u00f3n c\u00e1psula que todas queremos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/mx\/articles\/cab-drivers-nueva-york-helmut-lang\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia M\u00e9xico y Latinoam\u00e9rica\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-06T23:25:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2017\/12\/cab-drivers-nueva-york-helmut-lang-destacada.jpeg?fit=1050%2C590\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/mx\/articles\/cab-drivers-nueva-york-helmut-lang\/\",\"url\":\"https:\/\/graziamagazine.com\/mx\/articles\/cab-drivers-nueva-york-helmut-lang\/\",\"name\":\"Los cab drivers de Nueva York visten Helmut Lang y nos hacen recordar los noventa | Grazia M\u00e9xico y Latinoam\u00e9rica\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/mx\/#website\"},\"datePublished\":\"2017-12-06T22:59:37+00:00\",\"dateModified\":\"2017-12-06T23:25:48+00:00\",\"description\":\"Piensa en taxicabs y en los noventa y seguro Helmut Lang te vendr\u00e1 a la mente. La firma cre\u00f3 la colecci\u00f3n c\u00e1psula que todas queremos.\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/mx\/articles\/cab-drivers-nueva-york-helmut-lang\/#breadcrumb\"},\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/mx\/articles\/cab-drivers-nueva-york-helmut-lang\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/mx\/articles\/cab-drivers-nueva-york-helmut-lang\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/mx\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Los cab drivers de Nueva York visten Helmut Lang y nos hacen recordar los noventa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/mx\/#website\",\"url\":\"https:\/\/graziamagazine.com\/mx\/\",\"name\":\"Grazia M\u00e9xico y Latinoam\u00e9rica\",\"description\":\"Grazia es moda, belleza y noticias  de actualidad \",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/mx\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es-MX\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Los cab drivers de Nueva York visten Helmut Lang y nos hacen recordar los noventa | Grazia M\u00e9xico y Latinoam\u00e9rica","description":"Piensa en taxicabs y en los noventa y seguro Helmut Lang te vendr\u00e1 a la mente. La firma cre\u00f3 la colecci\u00f3n c\u00e1psula que todas queremos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/mx\/articles\/cab-drivers-nueva-york-helmut-lang\/","og_locale":"es_MX","og_type":"article","og_title":"Los cab drivers de Nueva York visten Helmut Lang y nos hacen recordar los noventa","og_description":"Piensa en taxicabs y en los noventa y seguro Helmut Lang te vendr\u00e1 a la mente. La firma cre\u00f3 la colecci\u00f3n c\u00e1psula que todas queremos.","og_url":"https:\/\/graziamagazine.com\/mx\/articles\/cab-drivers-nueva-york-helmut-lang\/","og_site_name":"Grazia M\u00e9xico y Latinoam\u00e9rica","article_modified_time":"2017-12-06T23:25:48+00:00","og_image":[{"width":1050,"height":590,"url":"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2017\/12\/cab-drivers-nueva-york-helmut-lang-destacada.jpeg?fit=1050%2C590","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/mx\/articles\/cab-drivers-nueva-york-helmut-lang\/","url":"https:\/\/graziamagazine.com\/mx\/articles\/cab-drivers-nueva-york-helmut-lang\/","name":"Los cab drivers de Nueva York visten Helmut Lang y nos hacen recordar los noventa | Grazia M\u00e9xico y Latinoam\u00e9rica","isPartOf":{"@id":"https:\/\/graziamagazine.com\/mx\/#website"},"datePublished":"2017-12-06T22:59:37+00:00","dateModified":"2017-12-06T23:25:48+00:00","description":"Piensa en taxicabs y en los noventa y seguro Helmut Lang te vendr\u00e1 a la mente. La firma cre\u00f3 la colecci\u00f3n c\u00e1psula que todas queremos.","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/mx\/articles\/cab-drivers-nueva-york-helmut-lang\/#breadcrumb"},"inLanguage":"es-MX","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/mx\/articles\/cab-drivers-nueva-york-helmut-lang\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/mx\/articles\/cab-drivers-nueva-york-helmut-lang\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/mx\/"},{"@type":"ListItem","position":2,"name":"Los cab drivers de Nueva York visten Helmut Lang y nos hacen recordar los noventa"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/mx\/#website","url":"https:\/\/graziamagazine.com\/mx\/","name":"Grazia M\u00e9xico y Latinoam\u00e9rica","description":"Grazia es moda, belleza y noticias  de actualidad ","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/mx\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-MX"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia M\u00e9xico y Latinoam\u00e9rica","distributor_original_site_url":"https:\/\/graziamagazine.com\/mx","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/mx\/wp-json\/wp\/v2\/articles\/37575"}],"collection":[{"href":"https:\/\/graziamagazine.com\/mx\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/mx\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/mx\/wp-json\/wp\/v2\/users\/11641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/mx\/wp-json\/wp\/v2\/media\/37576"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/mx\/wp-json\/wp\/v2\/media?parent=37575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/mx\/wp-json\/wp\/v2\/categories?post=37575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}