Por su lado, Adidas tambi\u00e9n comision\u00f3 una serie de murales para ser expuestos en las calles de Brooklyn. Paul Smith cambi\u00f3 la fachada de su tienda en Melrose Place hace algunos meses y la convirti\u00f3 en un punto obligatorio para visitar.<\/span><\/a>\u00a0Asimismo Givenchy encarg\u00f3 un mural en 2015 protagonizado por la modelo Candice Swanepoel.<\/p>\n![\"nueva-estrategia-firmas-street-art-givenchy-colossal-media\"](\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2017\/11\/nueva-estrategia-firmas-street-art-givenchy-colossal-media-700x353.jpg\")
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Burberry se uni\u00f3 a la estrategia al develar un mural en Londres y continuar con una serie de obras en Manhattan. El dise\u00f1o fue concebido por el modelo, skater y artista, Blondey McCoy. M\u00e1s que exhibir elementos ingleses muy particulares a trav\u00e9s de una meticulosa curadur\u00eda, estos murales crean un di\u00e1logo natural con la cultura urbana y la vida del d\u00eda a d\u00eda.<\/span><\/p>\n![\"nueva-estrategia-firmas-street-art-burberry\"](\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2017\/11\/nueva-estrategia-firmas-street-art-burberry-700x868.jpg\")
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Este es el punto de encuentro entre el movimiento de culto, la moda y la publicidad. Quiz\u00e1 las inmensas pantallas en sitios como Times Square o Piccadilly Circus han perdido su atractivo original. Pero, \u00bfser\u00e1 que Instagram nos ha robado el inter\u00e9s por contemplar y entender el arte? Una publicaci\u00f3n en redes sociales vale m\u00e1s que la apreciaci\u00f3n, o al menos eso es lo que pinta el <\/span>street art<\/span><\/i> en la actualidad.<\/span><\/p>\n*IM\u00c1GENES: Cortes\u00eda de Burberry, Gucci, Colossal Media<\/em><\/h5>\n","protected":false},"author":11641,"featured_media":36645,"template":"","format":"standard","categories":[4],"acf":[],"yoast_head":"\nLa nueva estrategia de las firmas es el street art | Grazia M\u00e9xico y Latinoam\u00e9rica<\/title>\n<meta name=\"description\" content=\"Todo empez\u00f3 con Gucci y Adidas y ahora Burberry se une a esta estrategia. 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