{"id":166366,"date":"2026-02-17T17:06:12","date_gmt":"2026-02-17T22:06:12","guid":{"rendered":"https:\/\/graziamagazine.com\/mx\/?post_type=articles&#038;p=166366"},"modified":"2026-02-17T17:12:25","modified_gmt":"2026-02-17T22:12:25","slug":"asi-se-ve-la-primera-campana-de-loewe-por-jack-mccollough-y-lazaro-hernandez","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/mx\/articles\/asi-se-ve-la-primera-campana-de-loewe-por-jack-mccollough-y-lazaro-hernandez\/","title":{"rendered":"As\u00ed se ve la primera campa\u00f1a de Loewe por Jack McCollough y L\u00e1zaro Hern\u00e1ndez"},"content":{"rendered":"<p><span style=\"font-weight: 400\">La primera campa\u00f1a publicitaria de los nuevos directores creativos de Loewe, Jack McCollough y L\u00e1zaro Hern\u00e1ndez, se parece mucho a su desfile femenino debut: colorida, deportiva y apasionada, con varias de las estrellas de la campa\u00f1a luciendo un look mojado.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-166373\" src=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/1-5.jpg\" alt=\"\" width=\"342\" height=\"431\" srcset=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/1-5.jpg 342w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/1-5-155x195.jpg 155w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Entre ellas se encuentra la recientemente nombrada embajadora de la marca, Isla Johnston, cuyo cabello empapado acent\u00faa una chamarra de cuero negra de suave dise\u00f1o que evoca un traje de buceo desabrochado, mientras que el fondo de azulejos evoca una piscina o una ducha p\u00fablica.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-166372\" src=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/2-5.jpg\" alt=\"\" width=\"341\" height=\"427\" srcset=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/2-5.jpg 341w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/2-5-155x194.jpg 155w\" sizes=\"(max-width: 341px) 100vw, 341px\" \/><\/p>\n<p><span style=\"font-weight: 400\">&#8220;Segura, alegre, soleada y positiva&#8221;, as\u00ed describieron los dise\u00f1adores estadounidenses las im\u00e1genes de Talia Chetrit, que aparecer\u00e1n en la revista trimestral de la marca, que se publicar\u00e1 el jueves, una semana antes de que la colecci\u00f3n primavera 2026 llegue a las tiendas. <\/span><span style=\"font-weight: 400\">&#8220;Estamos construyendo un lenguaje visual definido y propio&#8221;, a\u00f1adieron.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-166370\" src=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/4-5.jpg\" alt=\"\" width=\"344\" height=\"434\" srcset=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/4-5.jpg 344w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/4-5-155x196.jpg 155w\" sizes=\"(max-width: 344px) 100vw, 344px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Para el reparto, McCollough y Hern\u00e1ndez reunieron a un elenco joven de talentos emergentes del teatro y el cine, como Johnston, quien ha sido elegida para interpretar a Juana de Arco en el pr\u00f3ximo largometraje de Baz Luhrmann. <\/span><span style=\"font-weight: 400\">A ella se unen Beau Gadsdon, uno de los protagonistas de &#8220;El Conjuro: \u00daltimos Ritos&#8221;; Chen Duling, embajadora de la marca Loewe y actriz con m\u00e1s experiencia, famosa por la serie de televisi\u00f3n &#8220;Hasta el fin de la luna&#8221; y la pel\u00edcula &#8220;La oreja izquierda&#8221;; Talia Ryder, una artista que aparecer\u00e1 pr\u00f3ximamente en &#8220;Cuatro ni\u00f1os entran en un banco&#8221; de Frankie Shaw, y True Whitaker, quien actualmente protagoniza la comedia de HBO sobre la transici\u00f3n a la adultez &#8220;I Love LA&#8221;.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-166367\" src=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/7-4-323x450.jpg\" alt=\"\" width=\"323\" height=\"450\" srcset=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/7-4-323x450.jpg 323w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/7-4-400x558.jpg 400w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/7-4-155x215.jpg 155w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/7-4.jpg 403w\" sizes=\"(max-width: 323px) 100vw, 323px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Su compa\u00f1ero constante en la campa\u00f1a es el bolso Amazona 180, que debut\u00f3 en la pasarela de Loewe el pasado octubre, un modelo holgado de una sola asa que se abre al dejar el cierre abierto.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Seg\u00fan Loewe, \u201chay una tensi\u00f3n carnal en las im\u00e1genes: la fisicalidad ajustada, la relaci\u00f3n entre la ropa y el cuerpo, la textura de la piel y el cuero, todo resalta en las im\u00e1genes, tomadas al aire libre, a plena luz del sol para crear sombras gr\u00e1ficas intensas, pero tambi\u00e9n de noche\u201d.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-166371\" src=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/3-5.jpg\" alt=\"\" width=\"337\" height=\"426\" srcset=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/3-5.jpg 337w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/3-5-155x196.jpg 155w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/p>\n<p><span style=\"font-weight: 400\">La campa\u00f1a de primavera marca el regreso de Chetrit, quien ya hab\u00eda fotografiado la campa\u00f1a teaser semanas antes del debut de Loewe del d\u00fao de dise\u00f1adores estadounidenses, conocidos por ser los fundadores de la marca Proenza Schouler.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Residente en Nueva York, Chetrit es una fot\u00f3grafa de bellas artes cuyo trabajo se encuentra en las colecciones permanentes del Museo Whitney de Arte Americano y el Museo de Arte del Condado de Los \u00c1ngeles. Su obra \u201cexplora la intimidad, la performance y la identidad\u201d, afirm\u00f3 Loewe.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-166368\" src=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/6-5-352x450.jpg\" alt=\"\" width=\"352\" height=\"450\" srcset=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/6-5-352x450.jpg 352w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/6-5-400x512.jpg 400w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/6-5-155x198.jpg 155w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2026\/02\/6-5.jpg 433w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/><\/p>\n","protected":false},"author":11628,"featured_media":166369,"template":"","format":"standard","categories":[4],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO 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