{"id":165256,"date":"2026-01-26T14:55:05","date_gmt":"2026-01-26T19:55:05","guid":{"rendered":"https:\/\/graziamagazine.com\/mx\/?post_type=articles&p=165256"},"modified":"2026-01-26T15:19:15","modified_gmt":"2026-01-26T20:19:15","slug":"hm-y-e-l-f-cosmetics-reinventan-la-fragancia-contemporanea","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/mx\/articles\/hm-y-e-l-f-cosmetics-reinventan-la-fragancia-contemporanea\/","title":{"rendered":"H&M y e.l.f. Cosmetics reinventan la fragancia contempor\u00e1nea"},"content":{"rendered":"

\u00bfPuede una fragancia capturar la energ\u00eda de un primer paso, el brillo de la confianza o la sensaci\u00f3n de pertenencia a una comunidad? H&M y e.l.f. Cosmetics parten de esta pregunta para presentar una colaboraci\u00f3n que invita a vivir el perfume como una extensi\u00f3n del estilo personal. La alianza entre ambas marcas da lugar a una colecci\u00f3n de eau de parfum de edici\u00f3n limitada que marca un antes y un despu\u00e9s en el di\u00e1logo entre moda y belleza.<\/p>\n

Este lanzamiento representa un debut clave para los dos universos creativos. Para H&M, es su primera colaboraci\u00f3n dentro del mundo beauty, ampliando su visi\u00f3n m\u00e1s all\u00e1 del guardarropa hacia una experiencia sensorial completa.<\/p>\n

<\/div><\/div><\/span>
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Three beauty icons. Three unique scents. One groundbreaking global partnership to \u2018make it make scents.\u2019 Available in selected stores and online January 29th.<\/figcaption><\/figure>
\"\"<\/div>
Three beauty icons. Three unique scents. One groundbreaking global partnership to \u2018make it make scents.\u2019 Available in selected stores and online January 29th.<\/figcaption><\/figure>
\"\"<\/div>
Three beauty icons. Three unique scents. One groundbreaking global partnership to \u2018make it make scents.\u2019 Available in selected stores and online January 29th.<\/figcaption><\/figure><\/div><\/div>\n

Para e.l.f., es su entrada al territorio de la fragancia y, al mismo tiempo, su primera colaboraci\u00f3n global con una firma de moda. El punto de encuentro se traduce en tres aromas inspirados en iconos reconocibles de e.l.f.: Power Grip Primer, Halo Glow y Camo, reinterpretados desde el lenguaje visual y estil\u00edstico de H&M.<\/p>\n

Cada fragancia propone una experiencia distinta. \u00bfBuscas energ\u00eda y fijaci\u00f3n? \u00bfPrefieres luminosidad y efecto piel? \u00bfO una sensaci\u00f3n de seguridad que acompa\u00f1e todo el d\u00eda? La colecci\u00f3n invita a elegir aroma del mismo modo en que se elige un look, de forma intuitiva, personal y cambiante. Aqu\u00ed, el perfume no se impone, dialoga con quien lo lleva.<\/p>\n

<\/div><\/div><\/span>
\"\"<\/div>
Three beauty icons. Three unique scents. One groundbreaking global partnership to \u2018make it make scents.\u2019 Available in selected stores and online January 29th.<\/figcaption><\/figure>
\"\"<\/div>
Three beauty icons. Three unique scents. One groundbreaking global partnership to \u2018make it make scents.\u2019 Available in selected stores and online January 29th.<\/figcaption><\/figure>
\"\"<\/div>
Three beauty icons. Three unique scents. One groundbreaking global partnership to \u2018make it make scents.\u2019 Available in selected stores and online January 29th.<\/figcaption><\/figure><\/div><\/div>\n

El concepto \u201cmake it make scents\u201d funciona como hilo conductor de esta narrativa sensorial. M\u00e1s que un lema, es una invitaci\u00f3n a jugar, experimentar y conectar emociones con recuerdos cotidianos. La fragancia se convierte as\u00ed en un gesto de autoexpresi\u00f3n accesible, pensada para acompa\u00f1ar distintos estados de \u00e1nimo y momentos del d\u00eda.<\/p>\n

Esta colaboraci\u00f3n tambi\u00e9n refleja una visi\u00f3n compartida sobre el futuro de la belleza. H&M y e.l.f. apuestan por democratizar el acceso a experiencias bien dise\u00f1adas, donde la artesan\u00eda, la innovaci\u00f3n y el impacto cultural no est\u00e9n reservados a unos pocos. La fuerza de sus comunidades es clave, y esta colecci\u00f3n nace precisamente del di\u00e1logo constante con quienes consumen, comparten y reinterpretan la moda y la belleza en tiempo real.<\/p>\n

<\/div><\/div><\/span>
\"\"<\/div>
Three beauty icons. Three unique scents. One groundbreaking global partnership to \u2018make it make scents.\u2019 Available in selected stores and online January 29th.<\/figcaption><\/figure>
\"\"<\/div>
Three beauty icons. Three unique scents. One groundbreaking global partnership to \u2018make it make scents.\u2019 Available in selected stores and online January 29th.<\/figcaption><\/figure>
\"\"<\/div>
Three beauty icons. Three unique scents. One groundbreaking global partnership to \u2018make it make scents.\u2019 Available in selected stores and online January 29th.<\/figcaption><\/figure><\/div><\/div>\n

En un momento en el que los sentidos recuperan protagonismo, esta alianza propone una nueva manera de relacionarnos con el aroma. No se trata solo de oler bien, sino de sentir, recordar y expresarse. La pregunta queda abierta: \u00bfqu\u00e9 aroma cuenta mejor tu historia hoy?<\/p>\n

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