{"id":156838,"date":"2025-09-23T13:46:02","date_gmt":"2025-09-23T18:46:02","guid":{"rendered":"https:\/\/graziamagazine.com\/mx\/?post_type=articles&p=156838"},"modified":"2025-09-23T14:36:12","modified_gmt":"2025-09-23T19:36:12","slug":"burberry-reinventa-su-espiritu-rock-and-roll","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/mx\/articles\/burberry-reinventa-su-espiritu-rock-and-roll\/","title":{"rendered":"Burberry reinventa su esp\u00edritu rock and roll"},"content":{"rendered":"
Burberry cerr\u00f3 la Semana de la Moda de Londres con un desfile breve pero lleno de energ\u00eda y actitud. Daniel Lee, director creativo, apost\u00f3 por un rock and roll renovado que aport\u00f3 frescura y fuerza a la firma brit\u00e1nica. Celebrado en Hyde Park, el evento reuni\u00f3 a una primera fila de lujo: Jason Statham, Rosie Huntington-Whiteley, Skepta, Ian Wright, Elton John, David Furnish, Raye y Olivia Dean.<\/p>\n
Brillo y actitud en la pasarela<\/h3>\n
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Desde los primeros looks qued\u00f3 claro el concepto de la colecci\u00f3n. Una gabardina de cuadros encerados, combinada con botas robustas y melena al estilo Marianne Faithfull, abri\u00f3 el show.<\/p>\n
La colecci\u00f3n continu\u00f3 con prendas que parec\u00edan sacadas del escenario de un concierto: gabardinas de denim encerado, vestidos blancos de c\u00f3ctel adornados con cadenas y vestidos de tubo en macram\u00e9 dorado o turquesa para la noche.<\/p>\n
Prendas t\u00e9cnicas con emoci\u00f3n<\/h3>\n
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Daniel Lee enfatiz\u00f3 la maestr\u00eda detr\u00e1s de cada dise\u00f1o. “El lujo se diferencia del high street por la destreza t\u00e9cnica y la emoci\u00f3n que transmiten las prendas”, afirm\u00f3. Cada pieza combin\u00f3 tradici\u00f3n y modernidad, con trajes de pierna c\u00f3nica, chaquetas ajustadas y gabardinas de ante con cordones para ellos, fusionando estilo y funcionalidad.<\/p>\n
Scarf Bar: innovaci\u00f3n comercial<\/h3>\n
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La noche anterior, Burberry present\u00f3 su Scarf Bar, un concepto minorista ubicado en Regent Street. Con 200 estilos de pa\u00f1uelos en cachemira, mohair, lana y seda, esta iniciativa planea expandirse a 30 tiendas en los pr\u00f3ximos meses. La propuesta combina el lujo cl\u00e1sico con un enfoque atrevido y accesible, recuperando espacios comerciales olvidados y revitalizando la experiencia de compra.<\/p>\n
La colecci\u00f3n llega en un momento clave para Burberry. Durante el \u00faltimo ejercicio fiscal, los ingresos cayeron un 15 %, mientras que el beneficio operativo disminuy\u00f3 m\u00e1s del 90 %. Sin embargo, la propuesta de Daniel Lee y el enfoque innovador de Schulman en retail prometen recuperar la relevancia de la marca y conectar con nuevas generaciones.<\/p>\n
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