{"id":154455,"date":"2025-08-11T08:58:42","date_gmt":"2025-08-11T13:58:42","guid":{"rendered":"https:\/\/graziamagazine.com\/mx\/?post_type=articles&p=154455"},"modified":"2025-08-10T12:03:03","modified_gmt":"2025-08-10T17:03:03","slug":"ferragamo-summer-eyewear-pop-up","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/mx\/articles\/ferragamo-summer-eyewear-pop-up\/","title":{"rendered":"Ferragamo Summer Eyewear Pop-Up"},"content":{"rendered":"

El verano en la Ciudad de M\u00e9xico se viste de sofisticaci\u00f3n con la llegada de la pop-up Ferragamo Summer Eyewear en Artz Pedregal. M\u00e1s que un evento, se trata de una invitaci\u00f3n a sumergirse en un universo donde el cine cl\u00e1sico y la artesan\u00eda contempor\u00e1nea se encuentran para crear una experiencia sensorial \u00fanica.<\/p>\n

Inspirada en el segundo cap\u00edtulo de la campa\u00f1a Pre-Fall 2025, titulada L\u2019Avventura<\/em>, la instalaci\u00f3n captura el esp\u00edritu libre y la innovaci\u00f3n que han acompa\u00f1ado a Ferragamo desde sus inicios. Filmada en los hist\u00f3ricos estudios Cinecitt\u00e0 y concebida como un homenaje al dise\u00f1o inteligente, la narrativa juega con texturas naturales como corcho y rafia, recordando c\u00f3mo los materiales cotidianos pueden transformarse en verdaderas piezas de lujo.<\/p>\n

\"Ferragamo
Ferragamo Summer Eyewear Pop-Up<\/figcaption><\/figure>\n

Al entrar en la pop-up, los visitantes se ven envueltos por un ambiente cuidadosamente dise\u00f1ado para evocar la magia de un set cinematogr\u00e1fico.<\/p>\n

Un booth de exhibici\u00f3n muestra la colecci\u00f3n de lentes de sol de temporada, desde el Gancini Rectangular en tonos trasl\u00facidos hasta el Prism Pilot en acabados met\u00e1licos. Cada modelo combina elegancia y funcionalidad, confirmando que el eyewear puede ser tanto un accesorio como una declaraci\u00f3n de estilo.<\/p>\n

La experiencia no se limita a la observaci\u00f3n. Un estudio fotogr\u00e1fico inmersivo invita a convertirse en protagonista de la escena, mientras que los fines de semana se suman detalles sensoriales como un carrito de gelato y espacios de fotograf\u00eda digital que capturan el momento perfecto para compartir.<\/p>\n

\"Ferragamo
Ferragamo Summer Eyewear Pop-Up<\/figcaption><\/figure>\n

La instalaci\u00f3n dialoga con el legado de la Casa, retomando la visi\u00f3n de su fundador: la innovaci\u00f3n como respuesta creativa a los materiales y al contexto. As\u00ed, el set se viste de telas que imitan el movimiento del mar, reforzando el v\u00ednculo entre naturaleza, imaginaci\u00f3n y moda.<\/p>\n

Disponible del 7 al 17 de agosto, esta propuesta no es solo un escaparate de productos, sino una celebraci\u00f3n de la artesan\u00eda y la narrativa visual.<\/p>\n

\"Ferragamo
Ferragamo Summer Eyewear Pop-Up<\/figcaption><\/figure>\n

La colecci\u00f3n de lentes de sol, pensada para hombre y mujer, re\u00fane formas cl\u00e1sicas con detalles contempor\u00e1neos, desde monturas metalizadas hasta transparencias sutiles que juegan con la luz.<\/p>\n

Ferragamo reafirma con esta pop-up su capacidad de innovar sin perder su esencia, invitando al p\u00fablico mexicano a vivir el verano con una mirada renovada y un estilo que trasciende tendencias.<\/p>\n

*IMAGEN: Cortes\u00eda<\/strong><\/em><\/p>\n","protected":false},"author":28953,"featured_media":154456,"template":"","format":"standard","categories":[4],"acf":[],"yoast_head":"\nFerragamo Summer Eyewear Pop-Up<\/title>\n<meta name=\"description\" content=\"Una experiencia inmersiva que une la herencia italiana, la artesan\u00eda y el esp\u00edritu cinematogr\u00e1fico en el coraz\u00f3n de Artz Pedregal, Ciudad de M\u00e9xico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/mx\/articles\/ferragamo-summer-eyewear-pop-up\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferragamo Summer Eyewear Pop-Up\" \/>\n<meta property=\"og:description\" content=\"Una experiencia inmersiva que une la herencia italiana, la artesan\u00eda y el esp\u00edritu 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