{"id":150381,"date":"2025-05-08T11:20:25","date_gmt":"2025-05-08T16:20:25","guid":{"rendered":"https:\/\/graziamagazine.com\/mx\/?post_type=articles&p=150381"},"modified":"2025-05-08T12:52:32","modified_gmt":"2025-05-08T17:52:32","slug":"cristal-naturaleza-y-fantasia-convergen","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/mx\/articles\/cristal-naturaleza-y-fantasia-convergen\/","title":{"rendered":"Cristal, Naturaleza y Fantas\u00eda Convergen"},"content":{"rendered":"
Durante la Milano Design Week 2025, Swarovski transform\u00f3 su tienda insignia, Swarovski Duomo, en el coraz\u00f3n de la ciudad, en un escenario on\u00edrico que celebr\u00f3 tanto su rica herencia como su visi\u00f3n creativa del futuro.<\/p>\n
En el marco de su 130 aniversario, la Casa Austriaca present\u00f3 un programa de actividades y experiencias que fusionaron la excelencia artesanal con una imaginaci\u00f3n sin l\u00edmites, tomando como eje central la colecci\u00f3n Idyllia Primavera-Verano 2025.<\/p>\nCristal, Naturaleza y Fantas\u00eda Convergen<\/figcaption><\/figure>\n
Dise\u00f1ada por Giovanna Engelbert, Directora Creativa Global de Swarovski, la familia Idyllia es una oda a la belleza de la naturaleza desde una mirada casi m\u00e1gica. Cada pieza, desde joyas hasta objetos decorativos, reinterpreta aves ex\u00f3ticas, frutas tropicales y flores exuberantes mediante el dominio absoluto del cristal. La colecci\u00f3n destaca por el uso del ic\u00f3nico Pointiage\u2122 de Swarovski, una t\u00e9cnica que dota a las formas de una viveza sorprendente, casi irreal.<\/p>\n
La experiencia no se limit\u00f3 a la boutique: Swarovski extendi\u00f3 su universo fant\u00e1stico a las calles de Mil\u00e1n con el Tranv\u00eda Swarovski, una intervenci\u00f3n urbana que captur\u00f3 la atenci\u00f3n de locales y visitantes por igual.<\/p>\nCristal, Naturaleza y Fantas\u00eda Convergen<\/figcaption><\/figure>\n
Del 7 al 13 de abril, este tranv\u00eda tematizado con motivos florales de Idyllia ofreci\u00f3 recorridos de 30 minutos con vistas panor\u00e1micas de la ciudad, acompa\u00f1ados de dulces exclusivos y talleres florales inspirados en la colecci\u00f3n.<\/p>\n
Otro de los momentos destacados fue la presentaci\u00f3n de Swarovski x Rosenthal Idyllia<\/em>, una colaboraci\u00f3n que traslad\u00f3 la est\u00e9tica del jard\u00edn \u201cMathemagical\u201d a la porcelana. Las piezas, tambi\u00e9n concebidas por Engelbert, desafiaron las convenciones del tablescaping<\/em> tradicional, al transformar la mesa en un ecosistema vivo de color, forma y cristal.<\/p>\nCristal, Naturaleza y Fantas\u00eda Convergen<\/figcaption><\/figure>\n
Las vitrinas de Swarovski Duomo se convirtieron en una instalaci\u00f3n inmersiva, reflejando la esencia de Idyllia y su mundo entre ciencia, magia y naturaleza. Cada rinc\u00f3n del espacio celebr\u00f3 el savoir-faire inigualable de la firma, su pasi\u00f3n por el detalle y su capacidad para reinventarse sin perder sus ra\u00edces.<\/p>\n
Swarovski reafirma as\u00ed su lugar no solo como una marca de lujo, sino como una fuerza creativa que dialoga con el arte, el dise\u00f1o y la innovaci\u00f3n en cada una de sus facetas.<\/p>\n
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![\"Cristal,](\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/05\/Swarovski_Milano-Design-Week-2025_Swarovski-Tram_Idyllia_4X5-3-819x1024.jpg\")
![\"Cristal,](\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/05\/Swarovski_Milano-Design-Week-2025_Swarovski-Tram_Idyllia_4X5-4-819x1024.jpg\")
![\"Cristal,](\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/05\/Swarovski_Milano-Design-Week-2025_Swarovski-Tram_Idyllia_16X9-1-1024x576.jpg\")