{"id":149540,"date":"2025-04-16T14:04:37","date_gmt":"2025-04-16T19:04:37","guid":{"rendered":"https:\/\/graziamagazine.com\/mx\/?post_type=articles&#038;p=149540"},"modified":"2025-04-30T05:48:43","modified_gmt":"2025-04-30T10:48:43","slug":"beyonce-levis-reimaginan-iconico-anuncio-refrigerator-los-80","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/mx\/articles\/beyonce-levis-reimaginan-iconico-anuncio-refrigerator-los-80\/","title":{"rendered":"Beyonc\u00e9 y Levi&#8217;s reimaginan el ic\u00f3nico anuncio \u2018Refrigerator\u2019 de los 80"},"content":{"rendered":"<p><strong>Levi\u00b4s<\/strong> lanz\u00f3 el tercer cap\u00edtulo de la campa\u00f1a <strong>REIIMAGINE: Refrigerator<\/strong> con <strong>Beyonc\u00e9<\/strong> como protagonista.<\/p>\n<p>Es una campa\u00f1a que busca <strong>reinterpretar cl\u00e1sicos de la marca<\/strong>, en este caso, recrearon un anuncio de 1988, que fue protagonizado por un hombre.<\/p>\n<figure id=\"attachment_149555\" aria-describedby=\"caption-attachment-149555\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-149555 size-full\" src=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/04\/WhatsApp-Image-2025-04-16-at-1.07.27-PM.jpeg\" alt=\"\" width=\"1600\" height=\"1199\" srcset=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/04\/WhatsApp-Image-2025-04-16-at-1.07.27-PM.jpeg 1600w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/04\/WhatsApp-Image-2025-04-16-at-1.07.27-PM-450x337.jpeg 450w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/04\/WhatsApp-Image-2025-04-16-at-1.07.27-PM-1024x767.jpeg 1024w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/04\/WhatsApp-Image-2025-04-16-at-1.07.27-PM-768x576.jpeg 768w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/04\/WhatsApp-Image-2025-04-16-at-1.07.27-PM-1536x1151.jpeg 1536w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/04\/WhatsApp-Image-2025-04-16-at-1.07.27-PM-400x300.jpeg 400w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/04\/WhatsApp-Image-2025-04-16-at-1.07.27-PM-155x116.jpeg 155w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-149555\" class=\"wp-caption-text\">Beyonc\u00e9 protagoniza el anuncio Reimagine: Refrigerator de Levi\u00b4s \/ Cortes\u00eda Levi\u00b4s<\/figcaption><\/figure>\n<p>La nueva versi\u00f3n fue <strong>Melina Matsoukas<\/strong>, quien es reconocida directora de cine y videoclips que ha trabajado con artistas como Ludacris, Eve, <strong>Snoop Dog, Jenifer Lopez, Kyle Minogue <\/strong>y la misma Beyonc\u00e9, entre otros.<\/p>\n<p>En cine y televisi\u00f3n ha trabajado dirigiendo en proyectos como <em>Master of None<\/em> (2017), <em>Insecure<\/em> (2016-2017) y la pel\u00edcula <strong><em>Queen &amp; Slim<\/em><\/strong> (2019).<\/p>\n<figure id=\"attachment_149557\" aria-describedby=\"caption-attachment-149557\" style=\"width: 944px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-149557 size-full\" src=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/04\/WhatsApp-Image-2025-04-16-at-1.10.35-PM.jpeg\" alt=\"\" width=\"944\" height=\"1600\" srcset=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/04\/WhatsApp-Image-2025-04-16-at-1.10.35-PM.jpeg 944w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/04\/WhatsApp-Image-2025-04-16-at-1.10.35-PM-266x450.jpeg 266w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/04\/WhatsApp-Image-2025-04-16-at-1.10.35-PM-604x1024.jpeg 604w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/04\/WhatsApp-Image-2025-04-16-at-1.10.35-PM-768x1302.jpeg 768w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/04\/WhatsApp-Image-2025-04-16-at-1.10.35-PM-906x1536.jpeg 906w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/04\/WhatsApp-Image-2025-04-16-at-1.10.35-PM-400x678.jpeg 400w, https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/04\/WhatsApp-Image-2025-04-16-at-1.10.35-PM-127x215.jpeg 127w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><figcaption id=\"caption-attachment-149557\" class=\"wp-caption-text\">Beyonc\u00e9 protagoniza el anuncio Reimagine: Refrigerator de Levi\u00b4s \/ Cortes\u00eda Levi\u00b4s<\/figcaption><\/figure>\n<p>Adem\u00e1s, el video de Levi\u00b4s cuenta con una aparici\u00f3n especial del cantante de country <strong>Willie Jones,<\/strong> quien, de hecho, colabora con Beyonc\u00e9 en la canci\u00f3n <em>Just for Fun <\/em>del disco Cowboy Carter.<\/p>\n<p><iframe loading=\"lazy\" title=\"Chapter 3: \u201cRefrigerator\u201d reimagined with Beyonc\u00e9. #LiveInLevis\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CaJCypvWZoQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>En el video, la cantante interpreta a una mesera que est\u00e1 vestida completamente en Levi\u00b4s y Willie es un cliente de la cafeter\u00eda. Ah\u00ed, <strong>Beyonc\u00e9 se pone una camisa que guarda en el refrigerador<\/strong>. En el anuncio original, el modelo se pone unos pantalones refrigerados, levantando las pasiones de todos en el lugar.<\/p>\n<p><iframe loading=\"lazy\" title=\"Levi&#039;s 1988 Fridge (Muddy Waters - Mannish Body)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/Uke7mgz-0_4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>El anuncio fue realizado el director creativo de<strong>\u00a0<\/strong><strong>la marca<\/strong><strong>, TBWA\/Chait\/Day LA<\/strong>, y la fotograf\u00eda fue dirigida por el ganador de un Emmy,\u00a0<strong>Marcell R\u00e9v.<\/strong><\/p>\n<p>La campa\u00f1a global <strong>fue lanzada en septiembre de 2024,<\/strong> y sin duda, elegir a Beyonc\u00e9 para la tercera entrega habla de la intenci\u00f3n de la marca de <strong>crear cultura<\/strong> alrededor de ella, pues todo lo que toca, lo convierte en oro.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":36289,"featured_media":149556,"template":"","format":"standard","categories":[114,12483,12517],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyonc\u00e9 y Levi&#039;s reimaginan el ic\u00f3nico anuncio \u2018Refrigerator\u2019 de los 80 | Grazia M\u00e9xico y Latinoam\u00e9rica<\/title>\n<meta name=\"description\" content=\"Levi\u00b4s lanz\u00f3 el tercer cap\u00edtulo de la campa\u00f1a REIIMAGINE: Refrigerator con Beyonc\u00e9 como protagonista. 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