{"id":1455,"date":"2016-04-29T10:56:36","date_gmt":"2016-04-29T16:56:36","guid":{"rendered":"https:\/\/graziamagazine.com\/mx\/?p=1455"},"modified":"2016-04-29T10:56:36","modified_gmt":"2016-04-29T16:56:36","slug":"moda-al-instante","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/mx\/articles\/moda-al-instante\/","title":{"rendered":"MODA AL INSTANTE"},"content":{"rendered":"

La tendencia de los desfiles mostrando productos para venta inmediata est\u00e1 causando mucha controversia, \u00bfest\u00e1s a favor o en contra?<\/p>\n


\n Por: Mercedes Mart\u00ednez Coss\u00edo<\/em><\/p>\n

\u00bfSer\u00e1 que el negocio de la moda se tiene que reinventar y aprovechar el impulso medi\u00e1tico de los desfiles para aumentar ventas ? \u00bfSer\u00e1 otra estrategia de marketing? Una
\nparte de las colecciones mostradas en el desfile de marcas como Prada, Burberry y Anya Hindmarch va a directo a tiendas selectas.<\/p>\n

Prada present\u00f3 las bolsas The Pionni\u00e8re y Cahier Bags que desde su presentaci\u00f3n en el desfile en Mil\u00e1n est\u00e1n disponibles en tiendas seleccionadas de Mil\u00e1n, Nueva York,
\nLondres y Par\u00eds. Burberry cambi\u00f3 su etiqueta para unificar sus marcas y llev\u00f3 a cabo su pasarela en Regent\u2019s Park con acceso a todo el p\u00fablico, tambi\u00e9n fue presentada en vivo por Apple TV. As\u00ed pod\u00edas ampliar a detalle la colecci\u00f3n y si algo te encant\u00f3 pod\u00edas preordenarlo. Por otra parte, la colecci\u00f3n estar\u00e1 de gira, se expondr\u00e1 primero unas semanas en Londres y despu\u00e9s en Par\u00eds.<\/p>\n

 <\/p>\n

\"\u00a9
\u00a9 Mondadori Photo.<\/figcaption><\/figure>\n

 <\/p>\n

A solo unas semanas de su desfile en Londres, Anya Hindmarch se asegur\u00f3 de que la tienda parisina Colette contara con algunos de sus accesorios y bolsas a la venta, como el backpack que asemeja un fantasma azul de Pacman, sum\u00e1ndose a la tendencia de la moda inmediata de la pasarela a la tienda.<\/p>\n

El kaiser Karl Lagerfeld coment\u00f3 en el backstage de Fendi sobre el debate del formato \u201cve ahora y compra ahora\u201d: \u201cEs un desastre, las cosas tienen su tiempo para que todos hagan su trabajo, los editores, los fot\u00f3grafos, para que cada pieza se fabrique con tiempo y esmero. Si no ser\u00e1 el fin de todo\u201d. El mundo est\u00e1 cambiando definitivamente y la industria de la moda no ser\u00e1, sin duda, la excepci\u00f3n.<\/p>\n

Este art\u00edculo apareci\u00f3 primero en Grazia M\u00e9xico Abril 2016 (Grimes en Portada).<\/em><\/p>\n","protected":false},"author":11636,"featured_media":1456,"template":"","format":"standard","categories":[4],"acf":[],"yoast_head":"\nMODA AL INSTANTE | Grazia M\u00e9xico y Latinoam\u00e9rica<\/title>\n<meta name=\"description\" content=\"La tendencia de los desfiles mostrando productos para venta inmediata est\u00e1 causando mucha controversia, \u00bfest\u00e1s a favor o en contra? 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