{"id":125083,"date":"2023-05-12T12:16:35","date_gmt":"2023-05-12T17:16:35","guid":{"rendered":"https:\/\/graziamagazine.com\/mx\/?post_type=articles&#038;p=125083"},"modified":"2023-05-12T12:19:03","modified_gmt":"2023-05-12T17:19:03","slug":"adidas-define-que-hacer-con-los-tenis-yeezy-que-no-se-han-vendido","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/mx\/articles\/adidas-define-que-hacer-con-los-tenis-yeezy-que-no-se-han-vendido\/","title":{"rendered":"Adidas define qu\u00e9 hacer con los tenis Yeezy que no se han vendido"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Luego de serios problemas de venta en los tenis <strong>Yeezy<\/strong> como consecuencia del comportamiento de <strong>Kanye West<\/strong> en meses pasados que termin\u00f3 por derrumbar su imagen p\u00fablica, <strong>Adidas<\/strong> ha tomado una dif\u00edcil decisi\u00f3n: <strong>vender sus existencias de zapatillas Yeezy y donar todas las ganancias a organizaciones ben\u00e9ficas.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400\">As\u00ed lo inform\u00f3 el jueves 11 de mayo el director ejecutivo de Adidas, Bjorn Gulden. La compa\u00f1\u00eda cort\u00f3 lazos con Ye a finales del a\u00f1o pasado, despu\u00e9s de que hizo una serie de comentarios antisemitas, convirti\u00e9ndose en una m\u00e1s de las empresas que terminaron las relaciones comerciales con el rapero.<\/span><\/p>\n<p><span style=\"font-weight: 400\">La asociaci\u00f3n de Yeezy de Adidas con Ye fue una de las m\u00e1s exitosas, generando cerca del 10 por ciento de los ingresos anuales de la compa\u00f1\u00eda, seg\u00fan las estimaciones. A principios de febrero, Adidas advirti\u00f3 que enfrentar\u00eda p\u00e9rdidas masivas si no pod\u00eda vender su inventario, lo que plante\u00f3 dudas sobre qu\u00e9 har\u00eda con los cientos de pares de tenis sin vender.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cQuemar no es la soluci\u00f3n. Lo que estamos tratando de hacer con el tiempo es vender partes de estos bienes y luego donarlos a organizaciones que nos ayudan y que tambi\u00e9n se han visto perjudicadas por las declaraciones de Kanye\u201d,\u00a0 dijo Gulden en la reuni\u00f3n anual de accionistas de la empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Las otras opciones de Adidas inclu\u00edan cambiar la marca de las zapatillas distintivas, liquidarlas o donarlas de alguna forma. Una m\u00e1s fue destruir los zapatos, una pr\u00e1ctica por la que algunos minoristas y marcas de dise\u00f1adores han sido criticados en los \u00faltimos a\u00f1os por preocupaciones ambientales.<\/span><\/p>\n","protected":false},"author":11628,"featured_media":125084,"template":"","format":"standard","categories":[12483,4],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adidas define qu\u00e9 hacer con los tenis Yeezy que no se han vendido | Grazia M\u00e9xico y Latinoam\u00e9rica<\/title>\n<meta name=\"description\" content=\"De entre varias opciones, la compa\u00f1\u00eda alemana tom\u00f3 su decisi\u00f3n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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