{"id":116548,"date":"2022-09-01T09:45:45","date_gmt":"2022-09-01T14:45:45","guid":{"rendered":"https:\/\/graziamagazine.com\/mx\/?post_type=articles&#038;p=116548"},"modified":"2022-09-05T13:17:10","modified_gmt":"2022-09-05T18:17:10","slug":"llega-a-mexico-lo-mas-innovador-en-e-commerce-live-shopping","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/mx\/articles\/llega-a-mexico-lo-mas-innovador-en-e-commerce-live-shopping\/","title":{"rendered":"Llega a M\u00e9xico lo m\u00e1s innovador en e-commerce: \u201cLive Shopping\u201d"},"content":{"rendered":"<p class=\"ydpf2145621MsoNormal\">La nueva estrategia es emitir programas \u2018<i>online<\/i>\u2019, en directo dise\u00f1ados para mostrar productos de forma entretenida y ofrecer ofertas exclusivas, es la nueva tendencia de ventas <i>online live shopping<\/i>, esta nueva forma de venta online ha dado resultados impresionantes en cuesti\u00f3n de horas en los mercados como Asia y Sudam\u00e9rica.<\/p>\n<p class=\"ydpf2145621MsoNormal\">Importantes marcas han estado experimentando esta herramienta implementada por GoJiraf: L\u2019Or\u00e9al, Vichi y Rapsodia, Privalia, son las pioneras en este lado del mundo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-116550\" src=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2022\/09\/221E3D6B-F144-4814-A0B0-66C76D35500F.jpeg?w=450\" alt=\"\" width=\"450\" height=\"357\" \/><\/p>\n<p class=\"ydpf2145621MsoNormal\">Para esta nueva forma de venta se hacen transmisiones en vivo como escaparates para la presentaci\u00f3n de productos en las redes sociales en forma interactiva induciendo a los usuarios a consumir durante la emisi\u00f3n.<\/p>\n<p class=\"ydpf2145621MsoNormal\">Esta modalidad se inici\u00f3 en China por el minorista Alibaba, donde el Live Shopping tiene m\u00e1s del 13 % de las ventas del e-commerce del pa\u00eds.<\/p>\n<p class=\"ydpf2145621MsoNormal\">Otra parte importante para el \u00e9xito de este modelo son los influencers que conocen la marca y pueden hablar de ella de una manera fresca. Para tener un mayor \u00e9xito se organizan eventos de manera que mediante el entretenimiento se posicionan los productos.<\/p>\n<p class=\"ydpf2145621MsoNormal\">Facebook en Estados Unidos incorpor\u00f3 este modelo de ventas y en M\u00e9xico la marca Ishi lo ha hecho v\u00eda Instagram<\/p>\n<p class=\"ydpf2145621MsoNormal\"><b>4 razones por las que es conveniente hacer transmisiones en vivo<\/b><\/p>\n<p class=\"ydpf2145621MsoNormal\">1.Aumenta la decisi\u00f3n de compra de tu audiencia al mostrar el producto tal y como es, con la ayuda de streamers\/influencers reconocidos. El toque humano.<\/p>\n<p class=\"ydpf2145621MsoNormal\">2.Incrementa la confianza en tu marca de tus posibles clientes cuando pueden ver c\u00f3mo se ve realmente el producto y c\u00f3mo funciona.<\/p>\n<p class=\"ydpf2145621MsoNormal\">3.Mejora el engagement de tus redes sociales al generar interacciones con tu audiencia a trav\u00e9s de preguntas y respuestas en el momento.<\/p>\n<p class=\"ydpf2145621MsoNormal\">4.Genera mayores conversiones de venta porque no solo se muestra el producto, sino que tambi\u00e9n se ofrecen promociones o c\u00f3digos de descuento y se dirige a la audiencia directo a la compra.<\/p>\n<p class=\"ydpf2145621MsoNormal\"><b>Influencers para el\u00a0<i>streaming<\/i><\/b><\/p>\n<p class=\"ydpf2145621MsoNormal\">Las marcas que m\u00e1s utilizan el\u00a0<b>\u201c<i>Live Shopping<\/i>\u201d\u00a0<\/b>pertenecen a la industria de la moda, belleza y cuidado personal. Sin embargo, esta estrategia puede ser empleada para una gran diversidad de productos. Aqu\u00ed lo importante es conseguir\u00a0<i>influencers<\/i>\u00a0cuyo contenido pertenezca a la misma categor\u00eda de una marca.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-116552\" src=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2022\/09\/02562484-8D6F-4D9A-8065-7AF418376F1C.jpeg?w=259\" alt=\"\" width=\"259\" height=\"194\" \/><\/p>\n<p class=\"ydpf2145621MsoNormal\"><b><i>\u201cLive\u201d interactivo.<\/i><\/b><i>\u00a0<\/i><\/p>\n<p class=\"ydpf2145621MsoNormal\">Los puntos esenciales para una transmisi\u00f3n de\u00a0<b><i>Live Shopping<\/i><\/b>\u00a0son: la demostraci\u00f3n del producto, las interacciones con la audiencia y la re-direcci\u00f3n a la compra y la experiencia digital del espacio f\u00edsico. Resulta conveniente tener un estudio propio permanente o m\u00f3vil y as\u00ed se pueden organizar eventos de compras en vivo, seminarios, en fin, lo que se nos ocurra.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-116551 size-large\" src=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2022\/09\/45DFBE0D-DA5F-45EF-8A1C-3C90D3D66A8C.jpeg?w=300\" alt=\"\" width=\"300\" height=\"168\" \/><\/p>\n<p>Fotos: gojiraf<\/p>\n","protected":false},"author":30746,"featured_media":116549,"template":"","format":"standard","categories":[12483,4],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Llega a M\u00e9xico lo m\u00e1s innovador en e-commerce: \u201cLive Shopping\u201d | Grazia M\u00e9xico y Latinoam\u00e9rica<\/title>\n<meta name=\"description\" content=\"La nueva estrategia es emitir programas \u2018online\u2019, en 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