{"id":9020,"date":"2021-07-25T13:20:05","date_gmt":"2021-07-25T13:20:05","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=197744"},"modified":"2021-07-26T13:22:04","modified_gmt":"2021-07-26T13:22:04","slug":"swarovski-wonderlab","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/swarovski-wonderlab\/","title":{"rendered":"Swarovski Unveils A Dazzling New Era, As Giovanna Engelbert&#8217;s Wonderlab Arrives In Bondi Junction"},"content":{"rendered":"<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-9020-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/07\/B2C_BRAND_KVID-HOR-30SEC-NOVO_VID_GL_25FPS_H264.mp4?_=1\" \/><\/video><\/div>\n<p><a href=\"https:\/\/graziamagazine.com\/articles\/into-the-magic-light-swarovski-fashion-week-party-was-a-star-studded-soiree\/\" target=\"_blank\" rel=\"noopener\">Swarovski<\/a> is celebrating a bold new chapter. The powerhouse crystal purveyor is fusing its rich, storied history with fresh, modern ideas \u2013 led by legendary Italian fashion editor and luxury fashion consultant\u00a0Giovanna Engelbert \u2013 to unveil an innovative, experiential concept, the Swarovski Wonderlab. The Wonderlab is described as a unifying vision that brings magic and science together, a creative lab that signposts the jewellery house&#8217;s dazzling new direction.<\/p>\n<p>Engelbert, as Swarovski&#8217;s first-ever Global Creative Director, visualised the Wonderlab as a space ignite new dreams, where individuality and creativity are elevated. &#8220;The Wonderlab is an idea, it is an imagined place that embodies everything Swarovski stands for and that will continue to inspire us for years to come,&#8221; says Engelbert.<\/p>\n<p>\u201cThe Wonderlab is where science and magic meet, where extra and elegance collide, it is a feeling of wonder that everyone should experience as we invite them into our new world at Swarovski.\u201d<\/p>\n<figure id=\"attachment_197813\" aria-describedby=\"caption-attachment-197813\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-197813 size-full\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/07\/InstantWonder-Bondi-10.jpg\" alt=\"\" width=\"1024\" height=\"683\" \/><figcaption id=\"caption-attachment-197813\" class=\"wp-caption-text\">Credit: Supplied by Swarovski<\/figcaption><\/figure>\n<p>The fantastical finds the corporeal in Swarovski&#8217;s Instant Wonder retail concept, which sees the visual energy of the house&#8217;s Wonderlab campaign distilled into an imaginative, mesmerising encounter.<\/p>\n<figure id=\"attachment_197820\" aria-describedby=\"caption-attachment-197820\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-197820 size-full\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/07\/Swa_3.jpg\" alt=\"\" width=\"1024\" height=\"1536\" \/><figcaption id=\"caption-attachment-197820\" class=\"wp-caption-text\">Credit: Supplied by Swarovski<\/figcaption><\/figure>\n<p>The Instant Wonder concept debuted with Swarovski&#8217;s Milan Galleria store opening in February, followed by unveilings in Paris and New York City in recent months.<\/p>\n<p>Now Engelbert&#8217;s crystal candy-land has fittingly found residence in the Emerald City, with Sydney&#8217;s Bondi Junction playing host to one of only 28 Instant Wonder stores globally.<\/p>\n<figure id=\"attachment_197814\" aria-describedby=\"caption-attachment-197814\" style=\"width: 6610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-197814 size-full\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/07\/InstantWonder-Bondi-13.jpg\" alt=\"\" width=\"6610\" height=\"4407\" \/><figcaption id=\"caption-attachment-197814\" class=\"wp-caption-text\">Credit: Supplied by Swarovski<\/figcaption><\/figure>\n<p>Designed to be an immersive entry point into Swarovski&#8217;s re-invigorated identity, the Instant Wonder stores are realised with innovative materials, vibrant textures and colours and wondrous details that experiment with form and scale.<\/p>\n<figure id=\"attachment_197818\" aria-describedby=\"caption-attachment-197818\" style=\"width: 6720px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-197818 size-full\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/07\/InstantWonder-Bondi-63.jpg\" alt=\"\" width=\"6720\" height=\"4480\" \/><figcaption id=\"caption-attachment-197818\" class=\"wp-caption-text\">Credit: Supplied by Swarovski<\/figcaption><\/figure>\n<p>The Swarovski dreamscape invites guests to embrace self-expression with the full spectrum of the house&#8217;s crystal lifestyle pieces, including jewellery, watches, figurines and accessories. Even the iconic Swarovski Swan has been reimagined, with the octagonal logo silhouette crafted from new packaging.<\/p>\n<figure id=\"attachment_197819\" aria-describedby=\"caption-attachment-197819\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-197819\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/07\/InstantWonder-Bondi-69.jpg\" alt=\"\" width=\"1024\" height=\"1536\" \/><figcaption id=\"caption-attachment-197819\" class=\"wp-caption-text\">Credit: Supplied by Swarovski<\/figcaption><\/figure>\n<p>Traditional displays are rethought, as conventional jewellery displays become artistic, metallic-cast busts housed in floor-to-ceiling octagonal boxes. Rendered from 3D technology, each character has been created and named to posit and inspire joyful self-expression.<\/p>\n<figure id=\"attachment_197816\" aria-describedby=\"caption-attachment-197816\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-197816\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/07\/InstantWonder-Bondi-21.jpg\" alt=\"\" width=\"1024\" height=\"1536\" \/><figcaption id=\"caption-attachment-197816\" class=\"wp-caption-text\">Credit: Supplied by Swarovski<\/figcaption><\/figure>\n<div title=\"Page 1\">\n<div>\n<div>\n<p>Each store is imbued with a colour theme of white, pink, green, blue, and yellow to reflect\u00a0the prismatic effect of light shining through crystal.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<figure id=\"attachment_197817\" aria-describedby=\"caption-attachment-197817\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-197817 size-full\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/07\/InstantWonder-Bondi-33.jpg\" alt=\"\" width=\"1024\" height=\"683\" \/><figcaption id=\"caption-attachment-197817\" class=\"wp-caption-text\">Credit: Supplied by Swarovski<\/figcaption><\/figure>\n<p>The store will house Swarovski Wonderlab&#8217;s Collection I, which saw Engelbert reflect on the brand&#8217;s brilliant origins. &#8220;For Collection I, I wanted to explore the pure beauty of crystal and how its magnificence roots in fundamental geometrical and logical structures,&#8221; she explains.<\/p>\n<figure id=\"attachment_197815\" aria-describedby=\"caption-attachment-197815\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-197815 size-full\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/07\/InstantWonder-Bondi-19.jpg\" alt=\"\" width=\"1024\" height=\"1536\" \/><figcaption id=\"caption-attachment-197815\" class=\"wp-caption-text\">Credit: Supplied by Swarovski<\/figcaption><\/figure>\n<p>&#8220;Looking at Daniel Swarovski\u2019s first drawings was an absolute inspiration, discovering the magic of his early inventions and understanding the power of his dream drives me and is the path we will follow and bring Swarovski forward in future. My intention is to create collection pieces that are bold but can be worn in an effortless way. It\u2019s jewellery full of playful extravagance\u2014one that doesn\u2019t feel forced but is expressive and original.&#8221;<\/p>\n<p><em>Swarovski&#8217;s Westfield Bondi Junction Instant Wonder store is now open.<\/em><\/p>\n","protected":false},"author":27090,"featured_media":9021,"template":"","format":"standard","categories":[65,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swarovski&#039;s Wonderlab Arrives In Westfield Bondi Junction<\/title>\n<meta name=\"description\" content=\"Giovanna Engelbert&#039;s crystal candy-land has fittingly opened in the Emerald City, with Sydney&#039;s Bondi Junction playing host to\u00a0one of only 28 of Swarovski&#039;s Instant Wonder stores globally.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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