{"id":894,"date":"2020-09-23T08:43:49","date_gmt":"2020-09-23T08:43:49","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=894"},"modified":"2021-04-04T08:52:31","modified_gmt":"2021-04-04T08:52:31","slug":"grazia-means-business-nadia-parekh","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/grazia-means-business-nadia-parekh\/","title":{"rendered":"GRAZIA MEANS BUSINESS: NADIA PAREKH"},"content":{"rendered":"<figure id=\"attachment_896\" aria-describedby=\"caption-attachment-896\" style=\"width: 1140px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-896 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/04\/NADIAPAREKH084.jpeg\" alt=\"\" width=\"1140\" height=\"630\" \/><figcaption id=\"caption-attachment-896\" class=\"wp-caption-text\">NADIAPAREKH<\/figcaption><\/figure>\n<p>If you have a sweet tooth, you\u2019ll already be following\u00a0<a href=\"https:\/\/www.instagram.com\/melangedubai\/\" target=\"_blank\" rel=\"nofollow noopener\" target=\"_blank\">@melangedubai<\/a>\u00a0\u2013 an impeccably curated series of decadent desserts and fanciful multi-tiered confections magicked up by Nadia Parekh. Born and bred in Dubai, her bakery\u2019s bread and butter was events; something the coronavirus put an abrupt stop to.<\/p>\n<p>Yet the icing on the proverbial cake was that some quick thinking led to this pastry chef overcoming her culinary challenges and writing her own success story in these trying times.<\/p>\n<p><strong>You studied clinical psychology at McGill University; what first sparked the idea of doing sweet treats?<\/strong><br \/>\nI founded M\u00e9lange four years ago, purely out of passion. I took a gap year and enrolled at the Cordon Bleu in London because I loved to cook, and after completing my diploma there was no looking back. I did a few placements at pastry kitchens like William Curley and Gordon Ramsay then came back to Dubai to join the pre-opening team of Fairmont The Palm. A few years later I wanted to explore my creativity and have free reign, so M\u00e9lange was born. It\u2019s been quite the roller coaster!<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B_rR8A4Jo52\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B_rR8A4Jo52\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B_rR8A4Jo52\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Me\u0301lange (@melangedubai)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<blockquote>\n<p class=\"pullquote-container\"><span class=\"pullquote-processed pullquote-quote\">&#8220;We wanted people to associate M\u00e9lange with an experience and the only way we felt we would be able to do so was to have a one-to-one relationship with our clients.&#8221;<\/span><\/p>\n<\/blockquote>\n<p class=\"pullquote-container\"><span class=\"pullquote-processed pullquote-quote\">\u00a0<\/span><strong>What were your original plans for 2020?<\/strong><br \/>\nIronically, we were going down the caf\u00e9 route. Our plan was to open in August 2020; we had a location picked out.\u00a0<span class=\"pullquote pullquote-processed\">We wanted people to associate M\u00e9lange with an experience and the only way we felt we would be able to do so was to have a one-to-one relationship with our clients.\u00a0<\/span><\/p>\n<p><strong>When did you realise things were not going to pan out that way?<\/strong><br \/>\nAs soon as the whole world started going into lockdown like dominoes we realised opening up a caf\u00e9 in the near future likely wasn\u2019t the best idea.<\/p>\n<p><strong>What were the biggest challenges posed to your business?<\/strong><br \/>\nWe lost our entire business-to-business line of revenue \u2013 we supplied our baked goods to lots of caf\u00e9s and coffee shops \u2013 and all events were cancelled as well so we woke up to a string of cancelled bespoke cakes for the month. The bulk of our income was gone. We were left with only smaller customer orders off our website.<\/p>\n<figure id=\"attachment_898\" aria-describedby=\"caption-attachment-898\" style=\"width: 475px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-898 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/04\/melange-cake-oh-boy.jpeg\" alt=\"\" width=\"475\" height=\"740\" \/><figcaption id=\"caption-attachment-898\" class=\"wp-caption-text\">CUSTOM CAKE BY M\u00c9LANGE<\/figcaption><\/figure>\n<blockquote>\n<p class=\"pullquote-container\"><span class=\"pullquote-processed pullquote-quote\">&#8220;The idea was to turn quarantine into our very own occasion \u2013 own it \u2013 and celebrate it instead of attaching such negative associations to it&#8221;<\/span><\/p>\n<\/blockquote>\n<p class=\"pullquote-container\"><strong>Your initial impulse was to\u2026.<\/strong><br \/>\nPANIC! I hoped that the community would do all they could to support local. We ended up selling cakes online for the first time ever. We made smaller standard cakes, coined them \u201cquarantine cakes\u201d and launched them on our website. We piped Covid-related tongue-in-cheek phrases on them like \u201cHabibi wash your hands\u201d and \u201cDon\u2019t touch your face\u201d.\u00a0<span class=\"pullquote pullquote-processed\">The idea was to turn quarantine into our very own occasion \u2013 own it \u2013 and celebrate it instead of attaching such negative associations to it<\/span>. Make the most of a bad situation; eat cake! And gift it to your loved ones as well. We launched and sold out of our quota of seven cakes a day for the whole month in just three days.<\/p>\n<p><strong>Any ideas you had that you didn\u2019t end up using?<\/strong><br \/>\nWe weren\u2019t fortunate enough to have a Plan B. But that was all the more ammunition to make Plan A work.<\/p>\n<p><strong>So, will the cookie queen stick with her new model or end up going back to concentrate primarily on occasion cakes?<\/strong><br \/>\nWe definitely want to keep the standard cakes online, but bespoke cakes will always be a unique mark of the company.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CFXJTj7lAF4\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CFXJTj7lAF4\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CFXJTj7lAF4\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Me\u0301lange (@melangedubai)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p><strong>Anything else you\u2019ve been working on?<\/strong><br \/>\nWe made a decision to invest in our own central kitchen and cake studio instead of a caf\u00e9. We recently opened that. It was the only way to bring together all our production and have the facility to keep and grow our range of cakes online.<\/p>\n<blockquote>\n<p class=\"pullquote-container\"><span class=\"pullquote-processed pullquote-quote\">&#8220;It was inspiring to see so many people start small businesses from home because their full time jobs didn\u2019t suffice&#8221;<\/span><\/p>\n<\/blockquote>\n<p class=\"pullquote-container\"><strong>The people you think have risen to the challenge are?<\/strong><br \/>\nSo many small businesses! For example, Neha from\u00a0<a href=\"https:\/\/www.instagram.com\/sogoodnoodles\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener\" target=\"_blank\">@sogoodnoodles<\/a>\u00a0had to completely change her business model to adapt to delivery.\u00a0<span class=\"pullquote pullquote-processed\">It was inspiring to see so many people start small businesses from home because their full time jobs didn\u2019t suffice<\/span>. Many people were forced to be creative.<\/p>\n<figure id=\"attachment_901\" aria-describedby=\"caption-attachment-901\" style=\"width: 555px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-901 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/04\/Melange-a-trois-tarts.jpeg\" alt=\"\" width=\"555\" height=\"740\" \/><figcaption id=\"caption-attachment-901\" class=\"wp-caption-text\">M\u00c9LANGE A TROIS TARTS<\/figcaption><\/figure>\n<blockquote>\n<p class=\"pullquote-container\"><span class=\"pullquote-processed pullquote-quote\">&#8220;The amount of support we received from our loyal customers and the local community was incredibly motivating and heartwarming&#8221;<\/span><\/p>\n<\/blockquote>\n<p class=\"pullquote-container\"><strong>Anyone who has motivated you through this time?<\/strong><br \/>\nThe community!\u00a0<span class=\"pullquote pullquote-processed\">The amount of support we received from our loyal customers and the local community was incredibly motivating and heartwarming<\/span>.<\/p>\n<p><strong>What are you proudest of?<\/strong><br \/>\nThe fact that we came out of this stronger!<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CFR6ebVFEyR\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CFR6ebVFEyR\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Me\u0301lange (@melangedubai)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<blockquote>\n<p class=\"pullquote-container\"><span class=\"pullquote-processed pullquote-quote\">&#8220;You can plan all you want but the life of an entrepreneur is always up in the air&#8221;<\/span><\/p>\n<\/blockquote>\n<p class=\"pullquote-container\"><strong>Your biggest takeaway from this has been that\u2026<\/strong><br \/>\n<span class=\"pullquote pullquote-processed\">You can plan all you want but the life of an entrepreneur is always up in the air<\/span>!<\/p>\n<p><strong>Any words of advice for other entrepreneurs?<\/strong><br \/>\nHard work and passion will always pay off.\u00a0You have to persevere through the rough days because they are present in abundance. It\u2019s all about looking at them in a positive light and taking them as lessons learnt.<\/p>\n<p><strong>The comfort food you have craved during quarantine has been?<\/strong><br \/>\nRamen. Soul food. I really needed it during this turbulent time.<\/p>\n<p><strong>The soundtrack for your business this year would be?\u00a0<\/strong><br \/>\nGloria Gaynor\u2019s\u00a0<em>I Will Survive<\/em>.<\/p>\n<ul>\n<li><em>Support M\u00e9lange Dubai by ordering Nadia\u2019s gourmet desserts and bespoke cakes from\u00a0<a href=\"https:\/\/www.melangeme.com\/\" target=\"_blank\" rel=\"nofollow noopener\" target=\"_blank\">melangeme.com<\/a><\/em><\/li>\n<\/ul>\n<p><em>Photos: Instagram and supplied<\/em><\/p>\n","protected":false},"author":28802,"featured_media":896,"template":"","format":"standard","categories":[35],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GRAZIA MEANS BUSINESS: NADIA PAREKH - Grazia Middle East<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/grazia-means-business-nadia-parekh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GRAZIA MEANS BUSINESS: NADIA PAREKH\" \/>\n<meta property=\"og:description\" content=\"If you have a sweet tooth, you\u2019ll already be following\u00a0@melangedubai\u00a0\u2013 an impeccably curated series of decadent desserts and fanciful multi-tiered confections magicked up by Nadia Parekh. 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