{"id":73211,"date":"2026-10-05T11:16:30","date_gmt":"2026-10-05T07:16:30","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=73211"},"modified":"2026-10-05T11:16:30","modified_gmt":"2026-10-05T07:16:30","slug":"career-edit-iacare-sarah-maria-gutierrez","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/career-edit-iacare-sarah-maria-gutierrez\/","title":{"rendered":"The GRAZIA Career Edit: Meet Sarah Maria Guti\u00e9rrez, The Founder Of Luxury Leather Goods Brand \u00ceacar\u00e9"},"content":{"rendered":"
\"Sarah
Photo: Supplied<\/figcaption><\/figure>\n

Sarah Maria Guti\u00e9rrez’s career has taken her from private banking in the UK to agribusiness in South America and eventually to the world of luxury fashion. Today she is the founder, CEO and creative director of \u00ceacar\u00e9, the contemporary luxury house she built around the concept of Yacar\u00e9 leather.<\/p>\n

Rooted in the Brazilian Pantanal and brought to life through Italian craftsmanship, \u00ceacar\u00e9 made its Milan Fashion Week debut with Collection 01, Soft Architecture, bringing together sculptural silhouettes, a considered palette, and hardware inspired by the iris of the caiman\u2019s eye.<\/p>\n

For Sarah, the move into fashion was never simply about creating handbags. It was about seeing potential in a material and imagining an entirely new way of presenting it. As she continues to build \u00ceacar\u00e9 and prepares to expand into menswear in 2027, she shares the career lessons, challenges and choices that shaped her journey.<\/p>\n

\"IACARE\"
Photo: Supplied<\/figcaption><\/figure>\n

My current role is\u2026<\/h4>\n

Founder, CEO and Creative Director of luxury fashion house \u00ceACAR\u00c9. I lead the vision of the house, from its creative direction and collections to its business strategy and international growth.<\/p>\n

When I was younger, I wanted to be\u2026<\/h4>\n

An entrepreneur. I was always fascinated by business, by creating something of my own and, above all, by the possibility of turning an idea into something real.<\/p>\n

My favourite subject at school was\u2026<\/h4>\n

Anything connected to business, economics and understanding how the world works. I was always very curious and naturally drawn to entrepreneurship.<\/p>\n

My first job was\u2026<\/h4>\n

In banking. After studying International Business and Marketing in Boston and completing my MBA in London, I worked in private banking at Barclays in the UK. It was an extraordinary school for discipline, finance and understanding people.<\/p>\n

My career path so far has been\u2026<\/h4>\n

Anything but linear \u2014 and I am grateful for that. I began in banking, later moved into agribusiness in South America, and eventually entered the world of luxury and fashion. Each chapter gave me something I needed for the next. Today, they all come together in \u00ceACAR\u00c9.<\/p>\n

The story of \u00ceACAR\u00c9 is\u2026<\/h4>\n

A story of origin, transformation and purpose. It began in the Pantanal, where I discovered the extraordinary beauty and potential of Yacar\u00e9 leather, a material deeply connected to the place and to our own story. I wanted to take that origin into an entirely different world \u2014 bringing it to Tuscany, where exceptional Italian craftsmanship transforms it into pieces that we consider wearable artworks. \u00ceACAR\u00c9 was born from the meeting of these two worlds: the raw beauty of the Pantanal and the savoir-faire of Italy.<\/p>\n

I was inspired to enter the fashion space because\u2026<\/h4>\n

I saw beauty and possibility in a material that had never been presented in the way I imagined it. I didn\u2019t enter fashion simply because I wanted to make handbags; I entered because I felt there was a story worth telling. I wanted to elevate Yacar\u00e9 through design, craftsmanship and creativity, while creating a House with its own identity and point of view.<\/p>\n

My daily routine consists of\u2026<\/h4>\n

No two days are ever the same. I can start the morning discussing a prototype with our artisans in Tuscany, move into a strategy or finance meeting, review materials and designs, speak with our team in different countries, and end the day thinking about the next collection. And somewhere within all of that, I am also a mother of three boys \u2014 which is probably my most important role of all.<\/p>\n

My role as Founder\/CEO entails\u2026<\/h4>\n

Being involved in almost everything while never losing sight of the bigger picture. I am responsible for the vision and direction of the House, but I am also deeply involved in product, craftsmanship, communication, finance and growth. As Creative Director, I am particularly close to the creation of each piece. Building a young luxury House requires you to move constantly between dreaming and executing.<\/p>\n

The biggest hurdle I\u2019ve experienced in my career\u2026<\/h4>\n

Has been entering an established industry as an outsider and building credibility from the ground up. Luxury has centuries of history, traditions and very defined codes. I had to learn an entirely new industry while remaining confident enough not to simply imitate what already existed. That challenge ultimately became one of our strengths: we could respect tradition while looking at it from a different perspective.<\/p>\n

The biggest milestone I\u2019ve achieved is\u2026<\/h4>\n

Creating \u00ceACAR\u00c9 itself. Seeing an idea that once existed only in my imagination become a real House, with extraordinary artisans, a growing team, clients from different parts of the world and now our second collection, is incredibly meaningful to me. Every time I see someone carrying an \u00ceACAR\u00c9 piece, I still feel the same emotion.<\/p>\n

A quote I live by is\u2026<\/h4>\n

\u201cLife is a choice.\u201d We cannot choose everything that happens to us, but we can choose how we live it, what we create from it, and, very often, we can choose happiness.<\/p>\n

What I hope for 2026\/2027 is\u2026<\/h4>\n

To continue building \u00ceACAR\u00c9 thoughtfully and authentically. We have just unveiled our second collection, Soft Architecture, which marks an important new chapter for the House, and we are preparing to expand into menswear in 2027. More than growth for its own sake, my ambition is to build something enduring \u2014 a House with a strong identity, exceptional craftsmanship and a story that remains meaningful as it evolves.<\/p>\n","protected":false},"author":42781,"featured_media":73212,"template":"","format":"standard","categories":[65,35,4025],"yoast_head":"\nSarah Maria Guti\u00e9rrez Makes Her Milan Fashion Week Debut<\/title>\n<meta name=\"description\" content=\"From private banking to building her own luxury house in fashion, meet Sarah Maria Guti\u00e9rrez, the creative director and founder of \u00ceACAR\u00c9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/career-edit-iacare-sarah-maria-gutierrez\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The GRAZIA 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