{"id":72935,"date":"2026-09-16T10:44:15","date_gmt":"2026-09-16T06:44:15","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=72935"},"modified":"2026-09-16T10:44:15","modified_gmt":"2026-09-16T06:44:15","slug":"cartier-shamma-al-bastaki-salim-azzam","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/cartier-shamma-al-bastaki-salim-azzam\/","title":{"rendered":"Cartier Is Bringing The Region’s Storytellers Into Its World, From Shamma Al Bastaki To Salim Azzam"},"content":{"rendered":"
\"GRAZIA
From GRAZIA’s 16th print edition.<\/figcaption><\/figure>\n

From poetry in Dubai to hand embroidery in Bodrum, Cartier continues to find new ways to connect its world with the region\u2019s creative voices.<\/p>\n

Cartier has long looked beyond jewellery to build connections with the worlds of art, culture and design. Now, two collaborations with regional creatives show just how differently that can take shape. From the written world to centuries-old craft.<\/p>\n

Shamma Al Bastaki<\/h3>\n

In the UAE, Emirati poet and artist Shamma Al Bastaki collaborated with Cartier on Sowing Legacies, a poem created in celebration of Emirati Women\u2019s Day. The piece was presented at an intimate gathering at Etihad Museum, bringing together women working across the UAE\u2019s arts and cultural landscape. Shamma performed the poem at the event, which also featured work by artist Latifa Said, Emirati artisans through Al Ghadeer, and a performance by Firdaus Orchestra, the UAE\u2019s first all-female orchestra.<\/p>\n

<\/blockquote>\n

It was a fitting collaboration for Al Bastaki, whose practice often centers on language, memory, and the details of everyday Emirati life. Her approach to poetry is particularly rooted in the specificity of place. Rather than translating the UAE into something more familiar for an international audience, she has spoken about allowing distinctly local details and stories to speak for themselves. Her poetry collection House to House (\u0628\u06cc\u062a \u0644\u0628\u06cc\u062a), for instance, draws on oral histories and collective memories from Dubai Creek communities between the 1940s and 1980s.<\/p>\n

Salim Azzam<\/h3>\n

That same interest in heritage taking on new forms can be seen in Cartier\u2019s latest collaboration with Lebanese designer and visual storyteller Salim Azzam.<\/p>\n

For the opening of Cartier\u2019s new flagship in Bodrum, Azzam created a collection of handcrafted pieces for the Maison, bringing his signature embroidery practice into Cartier\u2019s universe. Among them is a hand-embroidered charm featuring Cartier\u2019s iconic panther, created exclusively for the brand with skilled artisans.<\/p>\n

<\/blockquote>\n

Azzam\u2019s connection to embroidery is deeply personal. Raised in Lebanon\u2019s Chouf mountains, he grew up surrounded by traditional embroidery practices passed down through generations. His eponymous label, founded in 2016, has built its identity around preserving these techniques while giving them a contemporary expression.<\/p>\n

The Cartier project extends beyond the finished pieces, too. Azzam also designed an exclusive embroidery kit for the Bodrum boutique, inviting visitors to engage with the craft themselves. It turns something traditionally passed from one generation to the next into a more immediate, hands-on experience; one that visitors can take with them.<\/p>\n

<\/blockquote>\n

There is something particularly interesting about the two collaborations sitting alongside each other. Al Bastaki works with language to preserve and reinterpret stories, while Azzam works with thread, translating craft and memory into something tangible. Neither approach treats heritage as something fixed in the past. Instead, both use it as material for creating something new.<\/p>\n

And perhaps that is where Cartier\u2019s regional collaborations feel most relevant. Rather than simply borrowing from the region\u2019s visual codes, these projects put the creative process in the hands of people whose practices are already shaped by its histories, materials and stories.<\/p>\n","protected":false},"author":42781,"featured_media":69700,"template":"","format":"standard","categories":[260,65,35],"yoast_head":"\nCartier Collaborates With Shamma Al Bastaki & Salim Azzam<\/title>\n<meta name=\"description\" content=\"Cartier spotlights regional creativity through collaborations with Emirati poet Shamma Al Bastaki and Lebanese designer Salim Azzam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/cartier-shamma-al-bastaki-salim-azzam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cartier Is Bringing The 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