{"id":72090,"date":"2026-07-29T23:00:53","date_gmt":"2026-07-29T19:00:53","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=72090"},"modified":"2026-07-29T23:00:53","modified_gmt":"2026-07-29T19:00:53","slug":"sheikha-mahra-just-put-this-new-york-based-jewellery-brand-on-our-radar","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/sheikha-mahra-just-put-this-new-york-based-jewellery-brand-on-our-radar\/","title":{"rendered":"Sheikha Mahra Just Put This New York-Based Jewellery Brand On Our Radar"},"content":{"rendered":"
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Photo: @_xtianna_ Instagram<\/figcaption><\/figure>\n

Her Highness Sheikha Mahra bint Mohammed bin Rashid Al Maktoum has long been the go-to authority on all things luxury, fashion and beauty.<\/p>\n

Her latest collaboration? New York’s Pristine Jewellers, celebrated for one-of-a-kind timepieces that redefine excellence through rare materials and unparalleled artistry.<\/p>\n

The brand is known for its commitment to haute horology for the ultra-influential, pairing intricate diamond settings with custom engravings shaped by personalised consultations. Beyond watches, its rings, necklaces and bracelets each push the boundaries of opulence further than the last.<\/p>\n

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Photo: @_xtianna_ Instagram<\/figcaption><\/figure>\n

In her most recent Instagram post, Her Highness appears at the label’s flagship store dressed in an array of sophisticated statement pieces. Dazzling with GIA-certified diamonds, her look includes teardrop earrings, an elegant choker and matching bracelet, and rings cut in precise pear, oval and heart shapes.<\/p>\n

But the true showstopper sits on her wrist. A radiant embodiment of her style, the watch appears to be Pristine’s The Brilliant \u2013 a limited-edition piece set in 18k white gold and embellished with 99 carats of diamonds.<\/p>\n

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Photo: @jacobarabo Instagram<\/figcaption><\/figure>\n

Earlier this month, the royal also stopped by Jacob & Co. in New York for an exclusive private showcase, where she tried on a $9 million watch (just over Dhs33 million) \u2013 the aptly named Billionaire Double Tourbillon Angel-Cut Yellow Diamond, a unique creation set in 18k yellow gold. The piece captured the marriage of haute horology and fine jewellery, uniting rare gem-setting with meticulous mechanical craftsmanship.<\/p>\n

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Photo: @xtianna_official Instagram<\/figcaption><\/figure>\n

It’s little surprise that Her Highness is so deeply immersed in haute couture \u2013 she launched her own luxury beauty brand under the moniker Xtianna, a nod to her mother’s Greek heritage and her own birth name, Christina. The label made headlines with its debut fragrance collection, titled “Divorce,” alongside high-end camel-milk-infused hair and body care products.<\/p>\n

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Photo: @kreativeaub Instagram<\/figcaption><\/figure>\n

Her Highness is now engaged to Moroccan-American rapper French Montana (n\u00e9 Karim Kharbouch), following her 2024 divorce. The musician proposed just after Paris Fashion Week in June 2025, with an estimated $1.1 million ring<\/a>.<\/p>\n

The pair first connected through mutual friends after French Montana saw Sheikha Mahra’s viral Instagram post accusing her ex-husband of infidelity \u2013 a display of courage that reportedly drew him to the royal immediately.<\/p>\n","protected":false},"author":42789,"featured_media":72093,"template":"","format":"standard","categories":[134,65,35],"yoast_head":"\nSheikha Mahra Just Put This NYC-Based Jeweller On Our Radar<\/title>\n<meta name=\"description\" content=\"Her Highness modelled an array of diamond-embellished custom jewellery in New York that we take a closer look at.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/sheikha-mahra-just-put-this-new-york-based-jewellery-brand-on-our-radar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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