{"id":71290,"date":"2026-06-22T12:07:40","date_gmt":"2026-06-22T08:07:40","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=71290"},"modified":"2026-06-22T12:07:55","modified_gmt":"2026-06-22T08:07:55","slug":"australian-fashion-brands-summer-2026","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/australian-fashion-brands-summer-2026\/","title":{"rendered":"10 Underrated Australian Fashion Brands To Shop This Summer"},"content":{"rendered":"
\"Australian
Photo: @courtneyzheng Instagram<\/figcaption><\/figure>\n

Let\u2019s be honest, we’ve been sleeping on Australian fashion brands for far too long.<\/p>\n

Effortlessly cool and undeniably laid-back Aussie girls have taken over our feeds, styling the pieces we can’t stop thinking about. And it’s not just us taking notice and turning to niche Aussie brands – a growing number of celebrities are too. From Hailey Bieber to Dua Lipa, the consensus is that Aussie brands are the ones to be wearing.<\/p>\n

From cult favourites to slightly under the radar names, we’ve created a list of Australian fashion brands worth knowing. Below, discover the labels GRAZIA has fallen for, and why they deserve a place in your wardrobe too.<\/p>\n

Meshki<\/h3>\n
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Photo: @Meshki SHOP NOW\u00a0<\/a><\/figcaption><\/figure>\n

If you have not heard of Meshki, where have you been? This online fashion platform may not be underrated given its global expansion, but nonetheless it deserves a spot on this list. What started as a simple accessories e-tailer in Sydney back in 2012 has grown into a global fashion phenomenon, particularly for chic summer ‘fits.<\/p>\n

Silk Laundry<\/h3>\n
\"\"
Photo: @Silklaundry SHOP NOW\u00a0<\/a><\/figcaption><\/figure>\n

If you are looking for a luxury staple, look no further. Silk Laundry\u2019s ethos is based on careful consumption, muted tones and a minimalist feel \u2013 the perfect attire for a chic off-duty look. The brand labels itself as a sort of \u2018uniform\u2019 for you, focusing on slow fashion and providing you with a wardrobe you can trust.<\/p>\n

St Agni<\/h3>\n
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Photo: @Stagnistudio SHOP NOW\u00a0<\/a><\/figcaption><\/figure>\n

St Agni is the place for tailored basics, with that Massimo Dutti type of edge. For the minimalist ladies who are after a statement silhouette and the quiet luxury aesthetic, this is your latest obsession. The brand’s attention aims away from trends, towards continuity and comfort with an understated appeal. We are especially loving their bags at the moment \u2013 a perfect way to turn a minimal look slightly daring.<\/p>\n

With J\u00c9an<\/h3>\n
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Photo: @Withjean SHOP NOW<\/a><\/figcaption><\/figure>\n

The brand began with the two co-founders searching for what to wear with their jeans, and turned into a viral hit. The versatility of celebrity clientele, from Charli XCX to Bella Hadid, emulates the alternate vibes the pieces are able to capture and the wearability of the clothing, meaning they will have something for everyone no matter what aesthetic you are after.<\/p>\n

ESSE STUDIOS<\/h3>\n
\"\"
Photo: @Essestudios SHOP NOW<\/a><\/figcaption><\/figure>\n

Looking for a fresh off the runway look? Esse Studios has showcased collections at Australian Fashion Week since 2022, and has their ready-to-wear collection ready for you. For those looking to take a more considered approach, with an essence of sophistication \u2013 Esse Studios has the perfect outfit waiting to be curated by you.<\/p>\n

Friends with Frank<\/h3>\n
\"\"
Photo: @Friendswithfrank SHOP NOW<\/a><\/figcaption><\/figure>\n

Friends With Frank encompasses the elevated look we all try to achieve. The brand proves that the ‘effortlessly cool’ look is all down to the craft of the items worn, rather than conforming to trends. Cementing the brand as a rejection of fast-fashion and consciously created.\u00a0If you are a conscious consumer, or are making a point to become one, then Friends With Frank\u2019s trans-seasonal and versatile pieces can be the start of your capsule wardrobe journey.<\/p>\n

Courtney Zheng<\/h3>\n
\"\"
Photo: @Courtneyzhengoffical SHOP NOW\u00a0<\/a><\/figcaption><\/figure>\n

Still craving craftsmanship? Courtney Zheng is here for you. The 90s-influenced minimalist label spans a variety of categories, from ready-to-wear, made-to-order and unisex clothing. Blending avant-garde and classic elements for a unique look. A chic restyle is on the horizon for us as we scroll their site, mentally depicting our new look – and hoping to become a Courtney Zheng girl.<\/p>\n

Lucy Folk<\/h3>\n
\"\"
Photo: @Lucyfolk SHOP NOW\u00a0<\/a><\/figcaption><\/figure>\n

Lucy Folk Jewellery is a lifestyle brand, inspired by travel, design and well-being. The experimental and slightly unconventional aesthetic makes the brand feel all the more exclusive and unique – ensuring your accessories will be sought after this summer. As a goldsmith, the founder’s creative direction feels authentic and, in turn, the pieces feel considered – with real craftsmanship taking centre stage once again.<\/p>\n

Temple of the Sun<\/h3>\n
\"\"
Photo: @Templeofthesunjewellery SHOP NOW<\/a><\/figcaption><\/figure>\n

Temple Of The Sun has a strong ceremonial focus towards rings, specifically engagement rings. For bespoke designs with purpose and meaning behind them, this is the hidden gem you have been searching for. Aside from their ceremonial focus, the brand has a gorgeous array of jewellery for all moments and even a one-of-a-kind stones section for the truly unique and special occasions.<\/p>\n

The Cut Jewellery<\/h3>\n
<\/blockquote>\n

The Cut offers an experience as a consumer with bespoke appointments with specialists to tailor your journey to the finished piece. Marking occasions, expressing sentiment or even reimagining cherished heirlooms, The Cut does it all. Your one-stop shop for celebrating the moments that truly matter and making them last.<\/p>\n","protected":false},"author":42785,"featured_media":71414,"template":"","format":"standard","categories":[65,35],"yoast_head":"\nUnderrated Aussie Fashion Brands You Need To Know<\/title>\n<meta name=\"description\" content=\"Discover these 10 Australian Fashion labels, from accessories to apparel. 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