{"id":71156,"date":"2026-06-11T13:03:49","date_gmt":"2026-06-11T09:03:49","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=71156"},"modified":"2026-06-11T13:03:49","modified_gmt":"2026-06-11T09:03:49","slug":"sorbe-summer-beirut","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/sorbe-summer-beirut\/","title":{"rendered":"Nour Arida Is Giving Us No Choice But To Holiday In Beirut This Summer"},"content":{"rendered":"
\"Beirut
Photo: Supplied<\/figcaption><\/figure>\n

Nour Arida is giving us no choice but to summer in Beirut this year.<\/p>\n

The founder of Sorb\u00e9 has planted her brand at Sporting Club for the entire month of June \u2013 and if you know anything about this hotspot, you understand why the location matters.<\/p>\n

Since 1953, the club has been one of Beirut’s most enduring institutions, the kind of place that stays open when everything else closes, that holds the city’s collective memory in its sun-bleached loungers and saltwater air.<\/p>\n

\"Beirut
Photo: Supplied<\/figcaption><\/figure>\n

This is exactly why it’s the perfect backdrop for a Sorb\u00e9 summer. Arida has built the brand around a very specific idea of Lebanese womanhood \u2014 effortless, on-the-go, unapologetically present. A lip butter applied poolside; a quick mirror check between swims \u2013 it’s beauty as something you carry lightly and not at all performative.<\/p>\n

That ethos translates naturally to a beach club residency, and the activation leans into it: a dedicated Sorb\u00e9 space stocked with the full lip care collection, Sorb\u00e9’s signature mirrors placed for exactly the kind of spontaneous touch-up the brand was made for, and a run of limited-edition merchandise \u2013 tote bags, towels, T-shirts, caps \u2013 that feel like they belong here, designed in the visual language of a Beirut summer.<\/p>\n

\"Beirut
Photo: Supplied<\/figcaption><\/figure>\n

Then there’s the Pinkberry collaboration, which is either the most logical partnership of the season or a stroke of genius, depending on how you feel about salted caramel. The limited-edition frozen yoghurt \u2013 inspired directly by Sorb\u00e9’s Caramel Lip Butter \u2013 is available exclusively at Sporting throughout June, before expanding to all Pinkberry locations in July.<\/p>\n

All in all, Sorb\u00e9 summer has well and truly arrived \u2013 and we’re so here for it.<\/p>\n","protected":false},"author":42785,"featured_media":71221,"template":"","format":"standard","categories":[47,35],"yoast_head":"\nNour Arida Is Telling Us To Holiday In Beirut This Summer<\/title>\n<meta name=\"description\" content=\"Sorb\u00e9 Summer is here at Sporting Club in partnership with Beirut or Nowhere! 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