{"id":70844,"date":"2026-05-21T13:18:56","date_gmt":"2026-05-21T09:18:56","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=70844"},"modified":"2026-05-21T13:22:31","modified_gmt":"2026-05-21T09:22:31","slug":"chanel-coco-crush-gracie-abrams","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/chanel-coco-crush-gracie-abrams\/","title":{"rendered":"Chanel\u2019s Coco Crush Collection Evolves With Gracie Abrams As Its Newest Muse"},"content":{"rendered":"
\"Gracie
Photo: Supplied<\/figcaption><\/figure>\n

The quilted motif has long been one of Chanel\u2019s most recognisable signatures. First introduced by Gabrielle Chanel on the now-iconic 2.55 handbag in 1955, its graphic lines and precise geometry quickly became emblematic of the house itself\u2014timeless, unmistakable, and perpetually modern. In 2015, that same motif made its way into fine jewellery with the launch of Coco Crush. A decade later, it has its most compelling muse yet in Gracie Abrams: a musician whose quiet confidence and emotional candour make even a first encounter feel strangely personal.<\/p>\n

The concept of Coco Crush is deceptively simple: the quilted pattern carved directly into gold through precise incisions, creating a texture that feels tactile, luminous, and quietly bold without ever appearing overworked. More than a decade on, it has become a fine jewellery standard in its own right\u2014the kind of collection that works just as effortlessly as a single understated piece as it does layered into something more personal and expressive. Rings, bracelets, earrings, necklaces: each designed to complement one another, and more importantly, the person wearing them.<\/p>\n

This year, the collection evolves once again. Two new necklace styles\u2014a close-fitting necklace and a choker\u2014are designed to sit flush against the skin with an almost second-skin fluidity. It\u2019s as much a technical achievement as it is a stylistic one, introducing a new softness and suppleness while retaining the collection\u2019s signature precision. Elsewhere, transformable earrings shift between a longer, more refined silhouette and a shorter, sharper alternative. Then there\u2019s the cuff: wide, sculptural, and confident enough to carry an entire look on its own.<\/p>\n

\"Chanel
Photo: Supplied<\/figcaption><\/figure>\n

So who better to front the next chapter of Coco Crush than someone who embodies that same balance\u2014classic with an edge?<\/p>\n

Since her debut in 2019, Abrams has emerged as one of music\u2019s most compelling voices. Her early EPs established her gift for emotional candour, while her Grammy-nominated album Good Riddance and its follow-up, The Secret of Us, only deepened that connection with listeners. There\u2019s an intimacy to her songwriting that makes even a first listen feel strangely personal\u2014and that same authenticity shapes her presence off-stage, too.<\/p>\n

Earlier this year, Chanel named Abrams the newest muse of Coco Crush, and it feels less like a surprising choice than an inevitable one. Her quiet confidence, natural ease, and understated presence align seamlessly with the spirit of the collection. Nothing feels forced; nothing asks too loudly for attention. The impact comes from the subtlety.<\/p>\n

That effortless sensibility also shapes the way Abrams wears the pieces herself. \u201cThese pieces practically never come off me day to day,\u201d she shares. \u201cThey\u2019re so comfortable and therefore playful\u2014you really can make them your own. Stacking, mixing and matching, all the things. It honestly just depends on my mood and whether it\u2019s for a performance or just my everyday look. I wear them like a second skin either way.\u201d<\/p>\n

Gabrielle Chanel famously quipped that \u201cfashion fades, only style remains\u201d. The Coco Crush collection has always embodied that idea\u2014timeless rather than trend-driven, expressive without excess. In Gracie Abrams, it has finally found its own.<\/p>\n

This article first appeared on GRAZIA Singapore<\/a> and has been republished here with permission.<\/em><\/p>\n","protected":false},"author":31739,"featured_media":70846,"template":"","format":"standard","categories":[65,35],"yoast_head":"\nGracie Abrams Is The Newest Muse Of Chanel\u2019s Coco Crush<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/chanel-coco-crush-gracie-abrams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chanel\u2019s Coco Crush Collection Evolves With Gracie Abrams As Its Newest Muse\" \/>\n<meta property=\"og:description\" content=\"The quilted motif has long been one of Chanel\u2019s most recognisable signatures. 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