{"id":70525,"date":"2026-05-07T00:36:39","date_gmt":"2026-05-06T20:36:39","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=70525"},"modified":"2026-05-07T00:36:39","modified_gmt":"2026-05-06T20:36:39","slug":"adidas-and-al-nassar-collaboration","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/adidas-and-al-nassar-collaboration\/","title":{"rendered":"The Female Gaze in Football: Adidas & Al Nassar Reimagine Fanwear For Saudi Women"},"content":{"rendered":"
\"\"
Photo: Supplied<\/figcaption><\/figure>\n

Let’s face it, while a cut-out jersey might be called a ‘women’s fit’, it’s anything but. It’s an afterthought in fabric form \u2013 a predictable formula of smaller sizes with a dash of pink.<\/p>\n

Women have arguably had a long-standing issue with football merchandise, with the default move being to ‘pink and shrink’. In Saudi Arabia, the disconnect runs deeper, as modesty is a major aspect of their cultural expression. Yet, when it comes to sports apparel, it remains neglected.<\/p>\n

Now, Adidas and the Al-Nassar Football Club are collaborating alongside Saudi Designer Nora Al Shaik to rewrite the narrative. Something that’s never been done before: modest fanwear tailored towards Saudi women. A concept that’s long overdue.<\/p>\n

\"\"
Photo: Supplied<\/figcaption><\/figure>\n

Instead of waiting for the industry to evolve, Al Shaik took the lead, creating the first-ever modest fan-wear for Al Nassar supporters. With that, Adidas is pulling its signature move: being the first in the industry to create cultural change. The brand, known for championing innovative sportswear, steps in to bring Al Shaik’s futuristic vision to life.<\/p>\n

The collection is limited to 100 gift pieces for women at the Al Nassar stands. This move is a statement, one that shows that Adidas and Al Nassar know who’s in the audience and refuse to overlook them.<\/p>\n

The design by Al Shaik is tailored to what the women of Saudi Arabia actually want: clothing that’s modest and deliberate. The dress features a humble silhouette with the Adidas and Al Nassar logos. It also includes subtle brand signifiers, such as the iconic Adidas stripes on the sleeves. Fashion-forward, with a quiet statement, a reflection of how the modern-day Saudi women are choosing to express their support.<\/p>\n","protected":false},"author":42779,"featured_media":70543,"template":"","format":"standard","categories":[65,35,5023,4025],"yoast_head":"\nHow Adidas & Al Nassar Are Redefining Women's Fanwear<\/title>\n<meta name=\"description\" content=\"This revolutionary collaboration between the sportswear powerhouse and the Al Nassar Football Club reimagines fanwear for women.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/adidas-and-al-nassar-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Female Gaze in Football: Adidas & Al Nassar Reimagine Fanwear For Saudi Women\" \/>\n<meta property=\"og:description\" content=\"This revolutionary collaboration between the sportswear powerhouse and the Al Nassar Football Club reimagines fanwear for women.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/me\/articles\/adidas-and-al-nassar-collaboration\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia Middle East\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2026\/05\/Adidas-x-Al-Nassar-Featured-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/adidas-and-al-nassar-collaboration\/\",\"url\":\"https:\/\/graziamagazine.com\/me\/articles\/adidas-and-al-nassar-collaboration\/\",\"name\":\"How Adidas & Al Nassar Are Redefining Women's Fanwear\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\"},\"datePublished\":\"2026-05-06T20:36:39+00:00\",\"dateModified\":\"2026-05-06T20:36:39+00:00\",\"description\":\"This revolutionary collaboration between the sportswear powerhouse and the Al Nassar Football Club reimagines fanwear for women.\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/adidas-and-al-nassar-collaboration\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/me\/articles\/adidas-and-al-nassar-collaboration\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/adidas-and-al-nassar-collaboration\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/me\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Female Gaze in Football: Adidas & Al Nassar Reimagine Fanwear For Saudi Women\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\",\"url\":\"https:\/\/graziamagazine.com\/me\/\",\"name\":\"Grazia Middle East\",\"description\":\"Grazia's Middle East Site\",\"alternateName\":\"Grazia ME\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/me\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Adidas & Al Nassar Are Redefining Women's Fanwear","description":"This revolutionary collaboration between the sportswear powerhouse and the Al Nassar Football Club reimagines fanwear for women.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/me\/articles\/adidas-and-al-nassar-collaboration\/","og_locale":"en_US","og_type":"article","og_title":"The Female Gaze in Football: Adidas & Al Nassar Reimagine Fanwear For Saudi Women","og_description":"This revolutionary collaboration between the sportswear powerhouse and the Al Nassar Football Club reimagines fanwear for women.","og_url":"https:\/\/graziamagazine.com\/me\/articles\/adidas-and-al-nassar-collaboration\/","og_site_name":"Grazia Middle East","og_image":[{"width":1280,"height":720,"url":"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2026\/05\/Adidas-x-Al-Nassar-Featured-Image.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/me\/articles\/adidas-and-al-nassar-collaboration\/","url":"https:\/\/graziamagazine.com\/me\/articles\/adidas-and-al-nassar-collaboration\/","name":"How Adidas & Al Nassar Are Redefining Women's Fanwear","isPartOf":{"@id":"https:\/\/graziamagazine.com\/me\/#website"},"datePublished":"2026-05-06T20:36:39+00:00","dateModified":"2026-05-06T20:36:39+00:00","description":"This revolutionary collaboration between the sportswear powerhouse and the Al Nassar Football Club reimagines fanwear for women.","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/me\/articles\/adidas-and-al-nassar-collaboration\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/me\/articles\/adidas-and-al-nassar-collaboration\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/me\/articles\/adidas-and-al-nassar-collaboration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/me\/"},{"@type":"ListItem","position":2,"name":"The Female Gaze in Football: Adidas & Al Nassar Reimagine Fanwear For Saudi Women"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/me\/#website","url":"https:\/\/graziamagazine.com\/me\/","name":"Grazia Middle East","description":"Grazia's Middle East Site","alternateName":"Grazia ME","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/me\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia Middle East","distributor_original_site_url":"https:\/\/graziamagazine.com\/me","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles\/70525"}],"collection":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/users\/42779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media\/70543"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media?parent=70525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/categories?post=70525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}