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The foundation sits within the Plein Air world, which was first introduced by Herm\u00e8s Beauty in 2022 \u2013 a concept rooted in light, movement and natural expression. \u201cIt\u2019s all about beauty in motion,\u201d Pyrpylis reflects. \u201cA beauty that\u2019s free, vibrant, unique and reflects a beautiful, natural, luminous and radiant skin that is not overcharged and not overdone.\u201d<\/p>\n
Perhaps this is the same ethos reflected in all creations in the Herm\u00e8s universe. The Maison has always honoured its materials. Leather, silk, lacquer and precious metals are treated not merely as components, but as living surfaces shaped by the hand of the artisan, as part of this \u2018beauty in motion\u2019 ethos.<\/p>\n
For Pyrpylis, the same respect had to apply here when creating the first foundation for the house.<\/p>\n
\u201cWhat is the most noble material that Herm\u00e8s Beauty is expressing on?\u201d he recalls asking himself. \u201cAnd I said, the skin, which is a living material.\u201d<\/p>\n
The foundation was conceived \u201cjust like an artisan\u2019s gesture, as an artisan\u2019s tool\u201d, designed to \u201chonour and respect it and take care of it and restore its radiance\u201d, That philosophy is reflected in the formula itself: 82 percent skincare base, enriched with niacinamide, pure hyaluronic acid and white mulberry extract \u2013 ingredients chosen not only for immediate effect, but for improvement over time.<\/p>\n
\u201cIt\u2019s not just about looking amazing when you wear it and then we don\u2019t care what happens next. Day by day, the quality of your skin gets better and better,\u201d Pyrpylis asserts.<\/p>\n
\u201cIt\u2019s not just about instant high performance,\u201d he adds. \u201cIt\u2019s about more of a holistic approach.\u201d<\/p>\n
It\u2019s that holistic approach which encompasses the ritual of Plein Air itself, designed to go beyond mere performance but reframe the act of the application itself.<\/p>\n
\u201cMy goal was to create a ritual that has the ability to transcend the typical makeup application,\u201d Pyrpylis says. \u201cWith the fast pace of our lives these days, makeup can be done in a rush, and then sometimes it becomes almost a burden.\u201d<\/p>\n
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