{"id":69272,"date":"2026-02-10T08:40:01","date_gmt":"2026-02-10T04:40:01","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=69272"},"modified":"2026-02-10T08:40:01","modified_gmt":"2026-02-10T04:40:01","slug":"chriselle-lim-the-making-of","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/chriselle-lim-the-making-of\/","title":{"rendered":"“There Was No Blueprint”: Chriselle Lim On Divorce, Reinvention & Building Phlur"},"content":{"rendered":"
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Photo: GRAZIA<\/figcaption><\/figure>\n

There\u2019s no doubt about it, Chriselle Lim is a pioneer in the digital space. Let\u2019s face it, she was an influencer before the word \u201cinfluencer\u201d was even a cultural lexicon. Some would even say she helped write the blueprint to create the fashion creator space as we know it today.<\/p>\n

Starting with a personal blog in the early days of social media, she grew alongside the industry itself, evolving from an aspiring stylist to one of fashion\u2019s most recognisable global voices. Today, beyond front rows and brand campaigns, Chriselle has now stepped into a new chapter as co-founder and creative force behind fragrance brand Phlur, helping redefine how scent, emotion and storytelling intersect.<\/p>\n

In the latest episode of The Making Of, she reflects on a career shaped by instinct rather than strategy. What began as a creative outlet during her college years which included sharing outfits online simply out of passion, gradually became a full-fledged profession as digital platforms transformed fashion\u2019s landscape. \u201cI grew with the industry,\u201d she recalls, describing a time when there was no roadmap and no rulebook \u2013 and the scariest of all, no guarantees.<\/p>\n

But her story is not just one of professional evolution; it\u2019s a personal one, too. The entrepreneur, now 40, speaks candidly about navigating visibility, boundaries and vulnerability, particularly during a public divorce that coincided with the creation of Phlur\u2019s now-iconic scent Missing Person. Born from a period of deep loneliness and healing, the fragrance became an unexpected emotional touchstone for thousands, proving the power of honesty and human connection in brand-building.<\/p>\n

At its core, Chriselle\u2019s journey is one of resilience, reinvention and self-trust.<\/p>\n

This is The Making Of\u2026 Chriselle Lim.<\/p>\n

Watch the full episode below or\u00a0listen now on all streaming platforms<\/a>.<\/em><\/p>\n