{"id":68916,"date":"2026-01-22T14:55:59","date_gmt":"2026-01-22T10:55:59","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=68916"},"modified":"2026-01-22T14:55:59","modified_gmt":"2026-01-22T10:55:59","slug":"bvlgari-launches-bvlgari-eternal-a-new-collection-rooted-in-its-archives","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/bvlgari-launches-bvlgari-eternal-a-new-collection-rooted-in-its-archives\/","title":{"rendered":"Bvlgari Launches Bvlgari Eternal, A New Collection Rooted In Its Archives"},"content":{"rendered":"
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In 1942, as World War II imposed limits on both materials and creativity,\u00a0Bvlgari<\/a>\u00a0did what it has always done best: it adapted. Gold became the maison\u2019s\u00a0material of choice<\/a>. Warm, expressive, and bold, it set Bvlgari apart from the platinum-heavy traditions of the French jewellery houses then.<\/p>\n

Fast forward to 2026, and this foundation would become the starting point for Bvlgari Eternal\u2014a new, ongoing collection that reworks archival foundations into contemporary jewellery.<\/p>\n

\u201cWith Bvlgari Eternal, we open a new chapter in our creative story, one that bridges past and future through the power of reinvention. By delving into our archives, we honour the timeless spirit of Bvlgari while projecting it forward with a contemporary vision,\u201d says CEO Jean-Christophe Babin. \u201cThis collection celebrates our ability to transform heritage into innovation, bringing hidden gems from our history to new life as modern expressions of artistry and design.\u201d<\/p>\n

Launched in January, the collection opens with Vimini, a contemporary reworking of a 1942 archival bracelet that quietly shaped the visual grammar of Bvlgari as we know it today. The undulating motif, rooted in Italian Rationalism, unfolds in a precise, rhythmic grid. Rose and yellow gold work in tandem, foreshadowing the modularity, colour play, and sculptural confidence that would later define Bvlgari\u2019s unmistakable style.<\/p>\n

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Photo: Supplied<\/figcaption><\/figure>\n

Even the name is direct. Vimini\u2014Italian for wicker\u2014nods to ancient basket-weaving techniques used by Greek and Roman artisans. What was once straw and branch becomes gold and movement; an everyday inspiration elevated into a sensorial jewel through the maison\u2019s gold-shaping mastery.<\/p>\n

The inaugural Vimini collection unfolds across five jewellery creations in pure yellow gold\u2014necklace, bracelet, ring, and two earrings\u2014alongside a series of one-of-a-kind high jewellery statements (we first got a preview on\u00a0Blackpink\u2019s Lisa at the Golden Globes 2026<\/a>, but more on this later). Together, they set the tone for what Bvlgari Eternal stands for: legacy in motion.<\/p>\n

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Photo: Supplied<\/figcaption><\/figure>\n

At the core of the collection is the bracelet, the most direct homage to the archival original. A golden wave wraps around the wrist, composed of rhomboid-shaped modules that rest fluidly against the skin. Invisible flexible links allow the piece to move organically, blurring the line between structure and softness. Bold yet instinctive, it captures the essence of Bvlgari\u2019s approach to design\u2014architectural, but never rigid.<\/p>\n

The necklace mirrors this fluidity, draping the neckline with modular precision. Light glides effortlessly across its surface, highlighting the maison\u2019s mastery of movement and proportion. The ring, meanwhile, offers a more intimate interpretation. Drawing from the original module, it transforms into a five-band collapsible design that softens geometry into tactility. It is quietly avant-garde, poised at the intersection of heritage and modernity.<\/p>\n

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Verticality takes centre stage in the earrings. Articulated and elongated, they channel the warmth of yellow gold with unmistakable Italian flair. Alongside them, a singular ear-cuff distils the daring spirit of Vimini into a sharp, contemporary accent.<\/p>\n

Lucia Silvestri<\/a>, Bvlgari\u2019s Creative Director, describes the process as deeply instinctive. \u201cWhile envisioning this line, I kept the original archive piece in mind, captivated by its timeless allure. I was fascinated by its rhythmic geometry and warm tones of gold, which we reinterpreted with a modern sensibility,\u201d she explains. \u201cEach piece feels fluid and tactile, designed to move naturally with the body, contemporary, elegant, and deeply connected to our heritage.\u201d<\/p>\n

Beyond the everyday elegance of the fine jewellery collection, Vimini is also expanding into the high jewellery universe\u2014one that underscores Bvlgari\u2019s appetite for experimentation.<\/p>\n

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Photo: Supplied<\/figcaption><\/figure>\n

Here, the maison introduces Diamond-Like Carbon (DLC), an ultra-hard, friction-resistant coating rarely seen in fine jewellery. In Bvlgari\u2019s hands, the material becomes expressive rather than industrial: a deep, velvety black that intensifies the glow of yellow gold and the brilliance of diamonds.<\/p>\n

The result is a bold chromatic tension\u2014gold against black, light against shadow. Carr\u00e9-set diamond pav\u00e9 adds graphic sharpness, while forms range from classic necklaces and chokers to audacious poncho-style creations that challenge conventional notions of how high jewellery should be worn.<\/p>\n

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Photo: Supplied<\/figcaption><\/figure>\n

The necklace made its debut on\u00a0Lisa at the Golden Globes<\/a>\u00a0earlier this month, styled with a sheer Jacquemus gown, and will undoubtedly be featured in the high jewellery collection launching this March.<\/p>\n

With Bvlgari Eternal, the maison sets the tone for what\u2019s to come. Each creation within Bvlgari Eternal is accompanied by a new archival hallmark: BE. More than a signature, it is a seal of continuity\u2014signalling heritage, imagination, and enduring artistry. And if Vimini is any indication, this journey into the past promises to be one of Bvlgari\u2019s most forward-looking yet.<\/p>\n

This article was originally published on GRAZIA Singapore<\/a>, and has been repurposed here with permission.\u00a0<\/em><\/p>\n","protected":false},"author":31739,"featured_media":68931,"template":"","format":"standard","categories":[7142,65,4116,35],"yoast_head":"\nBvlgari Launches Bvlgari Eternal, A New Collection Rooted In Its Archives<\/title>\n<meta name=\"description\" content=\"In 1942, as World War II imposed limits on both materials and creativity,\u00a0Bvlgari\u00a0did what it has always done best: it adapted. Gold became the maison\u2019s\u00a0material of choice. 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