{"id":67394,"date":"2025-11-20T09:00:28","date_gmt":"2025-11-20T05:00:28","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=67394"},"modified":"2025-11-20T08:13:01","modified_gmt":"2025-11-20T04:13:01","slug":"iqos-x-seletti-limited-edition-device","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/iqos-x-seletti-limited-edition-device\/","title":{"rendered":"IQOS x SELETTI Made Waves At Dubai Design Week With This Limited-Edition Device"},"content":{"rendered":"
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Photo: Supplied<\/figcaption><\/figure>\n

Some partnerships may not make complete sense at first glance, but on a second look, they work perfectly. The IQOS ILUMA i x SELETTI Limited Edition is one of those collaborations between two worlds that couldn\u2019t seem more different. Until now, that is. On one hand, you have IQOS, the innovation-led brand that\u2019s part of Philip Morris International\u2019s drive towards better alternatives, while not risk-free, for smokers who would otherwise continue to smoke. On the other hand, there\u2019s SELETTI, the Italian design house known for turning everyday items into works of art.<\/p>\n

The result of this partnership isn\u2019t something standard. It\u2019s sleek, sculptural, and features smooth metallic gold finishes. \u201cThe intention was to bring something symbolic of brilliance, innovation, and true celebration of the senses,\u201d said Stefano Seletti, SELETTI\u2019s Creative Director and CEO.\u00a0<\/span><\/p>\n

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Photo: Supplied<\/figcaption><\/figure>
\"iqos\"<\/div>
Photo: Supplied<\/figcaption><\/figure><\/div><\/div>\n

IQOS x SELETTI debuted their collaboration earlier this year at Milan Design Week. The partnership began during the event with the Sensorium Piazza, a reimagined Italian square that combined art, technology, and imagination.\u00a0<\/span><\/p>\n

In June, the Curious Minds workshop in Cicognara, Italy, SELETTI\u2019s home turf, gathered 20 artists from around the world to exchange ideas, challenge norms, and explore how familiar objects could be reinterpreted through design. Among them was Saudi calligrapher Ahmed Al Sulaimani, whose art added a regional touch to the campaign. The Sensorium Piazza was recreated for Dubai Design Week this November, displaying artwork created during the workshop, as well as the IQOS ILUMA i x SELETTI Limited Edition.\u00a0<\/span><\/p>\n

\u201cOur collaboration with SELETTI is driven by a mutual belief that curiosity fuels creativity and innovation,\u201d explained Richa Rustagi, Managing Director for Philip Morris International in the Lower Gulf and Iraq. “Curiosity paves the way to groundbreaking creativity. It inspires us to connect, explore new possibilities, and challenge the status quo,\u201d she added.<\/span><\/p>\n

IQOS’s ability to constantly innovate proves that creativity will never go out of style, especially when it\u2019s wrapped in an irresistible golden finish. <\/span><\/p>\n","protected":false},"author":31739,"featured_media":67406,"template":"","format":"standard","categories":[35],"yoast_head":"\nIQOS x SELETTI Made Waves at Dubai Design Week<\/title>\n<meta name=\"description\" content=\"The IQOS ILUMA i x SELETTI Limited Edition is a collaboration between two worlds that couldn\u2019t seem more different. 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