{"id":67061,"date":"2025-10-28T14:06:58","date_gmt":"2025-10-28T10:06:58","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=67061"},"modified":"2025-10-29T14:07:17","modified_gmt":"2025-10-29T10:07:17","slug":"ulta-beauty-brands-middle-east-launch","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/ulta-beauty-brands-middle-east-launch\/","title":{"rendered":"Everything To Know About Ulta Beauty Launching In The Middle East"},"content":{"rendered":"
\"Orebella
Photo: @bellahadid Instagram<\/figcaption><\/figure>\n

The countdown is officially on for US beauty giant Ulta Beauty’s foray into the Middle East, which is no doubt se to change the region’s beauty landscape in a very big way.<\/p>\n

Launching in partnership with Alshaya Group,\u00a0Ulta Beauty<\/a> will open its first regional store on November 7 at The Avenues in Kuwait, with flagship destinations at Mall of the Emirates and The Dubai Mall expected to follow in 2026.<\/p>\n

So, what makes this beauty launch game-changing? Well, think of it more than simply a store, rather a hub for “beautytainment” as coined by the conglomerate. Expect ineractive zones, live demonstrations, brand pop-ups, influencer meet-ups and services you can book on the spot \u2013 from nails and makeup applications to private treatments.<\/p>\n

Utla Beauty is also bringing with it over 80 brands, including new names and exclusives.<\/p>\n

Among the many exciting brands coming to the region is Polite Society,<\/a> the buzzy new venture from the makers of cult classic Too Faced<\/a>. And, Ulta is showcasing local Middle Eastern beauty entrepreneurs through dedicated sections within stores, giving a unique platform that could even see local brands enter the US market.<\/p>\n

Naturally, Ulta Beauty is leaning into the region\u2019s digital-first beauty community, already lining up collaborations with local creators and content-forward activations designed with social storytelling in mind. And this is just the beginning, the brand has a clear expansion plan that spans across the GCC.<\/p>\n

In short, exclusive launches, immersive retail, community-first experiences, and a new level of accessibility. The arrival of Ulta Beauty marks a milestone moment for the Middle East\u2019s beauty scene. And we have no doubt you\u2019ll want to be there to experience it firsthand.<\/p>\n","protected":false},"author":42757,"featured_media":67139,"template":"","format":"standard","categories":[47,260,35,8762],"yoast_head":"\nUlta Beauty Launching In The Middle East: Everything To Know<\/title>\n<meta name=\"description\" content=\"The long-awaited launch of Ulta Beauty is just around the corner, bringing with it over 80 new brands (including some exclusive launches you won\u2019t find anywhere) and a whole new shopping experience to the Middle East.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/ulta-beauty-brands-middle-east-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything To Know About Ulta Beauty Launching In The 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