{"id":66734,"date":"2025-10-02T16:38:38","date_gmt":"2025-10-02T12:38:38","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=66734"},"modified":"2025-10-07T14:07:57","modified_gmt":"2025-10-07T10:07:57","slug":"mall-of-the-emirates-turns-20","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/mall-of-the-emirates-turns-20\/","title":{"rendered":"Dubai&#8217;s Favourite Shopping Centre, Mall of the Emirates, Reaches New Heights Marking Its 20th Anniversary"},"content":{"rendered":"<figure id=\"attachment_66743\" aria-describedby=\"caption-attachment-66743\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-66743 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/10\/Mall-of-the-Emirates-20th-Anniversary.png\" alt=\"Mall of the Emirates 20th Anniversary\" width=\"1280\" height=\"720\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/10\/Mall-of-the-Emirates-20th-Anniversary.png 1280w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/10\/Mall-of-the-Emirates-20th-Anniversary-300x169.png 300w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/10\/Mall-of-the-Emirates-20th-Anniversary-1024x576.png 1024w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/10\/Mall-of-the-Emirates-20th-Anniversary-768x432.png 768w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/10\/Mall-of-the-Emirates-20th-Anniversary-400x225.png 400w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/10\/Mall-of-the-Emirates-20th-Anniversary-155x87.png 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/10\/Mall-of-the-Emirates-20th-Anniversary-150x84.png 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-66743\" class=\"wp-caption-text\">Photo: Supplied<\/figcaption><\/figure>\n<p>Two decades after debuting an indoor ski slope that completely changed what a mall could be, Mall of the Emirates marks its 20th year by setting out an even bolder aim for fashion, culture, and community, unveiling a Dhs5 billion transformation and a month of live spectacles.<\/p>\n<p>September\u2019s anniversary was talked about across the city. Vertical dance troupe Bandaloop scaled the mall\u2019s fa\u00e7ade on the 20th, fashion shows unfolded under the Fashion Dome on September 13 and shoppers were treated to a one-day burst of 20x SHARE points across stores. Activations such as AllSaints\u2019 customisation lab took place side by side, all adding to the experience.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/prfxp0eEpE0?si=fZ7sYXoTRREg5Nvv\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">The moment to watch out for, however, is the mall\u2019s next big act. Presented as \u201cThe Mall of New Possibilities,\u201d the redevelopment adds 20,000 square metres and 100 new stores, alongside named arrivals such as Primark, Ulta Beauty, Skims, Gray Wellness Club, and Bred Bakery. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A new district styled as a reimagined Covent Garden will feature a 600-seat theatre, dining concepts, and spaces that blend indoors and outdoors, while a wellness section introduces restorative experiences alongside the retail offerings. Additionally, VOX Cinemas will unveil four new entertainment concepts by late 2026, including what\u2019s billed as the world\u2019s most advanced IMAX and the region\u2019s first dinner IMAX.<\/span><\/p>\n<figure id=\"attachment_66742\" aria-describedby=\"caption-attachment-66742\" style=\"width: 819px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-66742 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/10\/Mall-of-the-Emirates-20th-Anniversary-1-819x1024.png\" alt=\"Mall of the Emirates 20th Anniversary (1)\" width=\"819\" height=\"1024\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/10\/Mall-of-the-Emirates-20th-Anniversary-1-819x1024.png 819w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/10\/Mall-of-the-Emirates-20th-Anniversary-1-240x300.png 240w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/10\/Mall-of-the-Emirates-20th-Anniversary-1-768x960.png 768w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/10\/Mall-of-the-Emirates-20th-Anniversary-1-400x500.png 400w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/10\/Mall-of-the-Emirates-20th-Anniversary-1-155x194.png 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/10\/Mall-of-the-Emirates-20th-Anniversary-1-150x188.png 150w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/10\/Mall-of-the-Emirates-20th-Anniversary-1.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption id=\"caption-attachment-66742\" class=\"wp-caption-text\">Photo: Supplied<\/figcaption><\/figure>\n<p>Since its opening in 2005, Mall of the Emirates has been renowned for a number of world-firsts: Ski Dubai redefining leisure, while the Fashion Dome positioned the venue as a destination for luxury design houses.<\/p>\n<p>For Dubai, a city where malls double as social venues, the destination\u2019s growth plan is bound to become an example of where luxury experiences should be heading.<\/p>\n","protected":false},"author":31739,"featured_media":66743,"template":"","format":"standard","categories":[260,36,65,225,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dubai&#039;s Mall of the Emirates Marks Its 20th Anniversary In Style<\/title>\n<meta name=\"description\" content=\"Mall of the Emirates marks its 20th year by setting out an even bolder aim for fashion, culture, and community, unveiling a Dhs5 billion transformation and a month of live spectacles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/mall-of-the-emirates-turns-20\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dubai&#039;s Favourite Shopping Centre, Mall of the Emirates, Reaches New Heights Marking Its 20th Anniversary\" \/>\n<meta property=\"og:description\" content=\"Mall of the Emirates marks its 20th year by setting out an even bolder aim for fashion, culture, and community, unveiling a Dhs5 billion transformation and a month of live spectacles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/me\/articles\/mall-of-the-emirates-turns-20\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia Middle East\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-07T10:07:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/10\/Mall-of-the-Emirates-20th-Anniversary.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/mall-of-the-emirates-turns-20\/\",\"url\":\"https:\/\/graziamagazine.com\/me\/articles\/mall-of-the-emirates-turns-20\/\",\"name\":\"Dubai's Mall of the Emirates Marks Its 20th Anniversary In Style\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\"},\"datePublished\":\"2025-10-02T12:38:38+00:00\",\"dateModified\":\"2025-10-07T10:07:57+00:00\",\"description\":\"Mall of the Emirates marks its 20th year by setting out an even bolder aim for fashion, culture, and community, unveiling a Dhs5 billion transformation and a month of live spectacles.\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/mall-of-the-emirates-turns-20\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/me\/articles\/mall-of-the-emirates-turns-20\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/mall-of-the-emirates-turns-20\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/me\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dubai&#8217;s Favourite Shopping Centre, Mall of the Emirates, Reaches New Heights Marking Its 20th Anniversary\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\",\"url\":\"https:\/\/graziamagazine.com\/me\/\",\"name\":\"Grazia Middle East\",\"description\":\"Grazia&#039;s Middle East Site\",\"alternateName\":\"Grazia ME\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/me\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Dubai's Mall of the Emirates Marks Its 20th Anniversary In Style","description":"Mall of the Emirates marks its 20th year by setting out an even bolder aim for fashion, culture, and community, unveiling a Dhs5 billion transformation and a month of live spectacles.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/me\/articles\/mall-of-the-emirates-turns-20\/","og_locale":"en_US","og_type":"article","og_title":"Dubai's Favourite Shopping Centre, Mall of the Emirates, Reaches New Heights Marking Its 20th Anniversary","og_description":"Mall of the Emirates marks its 20th year by setting out an even bolder aim for fashion, culture, and community, unveiling a Dhs5 billion transformation and a month of live spectacles.","og_url":"https:\/\/graziamagazine.com\/me\/articles\/mall-of-the-emirates-turns-20\/","og_site_name":"Grazia Middle East","article_modified_time":"2025-10-07T10:07:57+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/10\/Mall-of-the-Emirates-20th-Anniversary.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/me\/articles\/mall-of-the-emirates-turns-20\/","url":"https:\/\/graziamagazine.com\/me\/articles\/mall-of-the-emirates-turns-20\/","name":"Dubai's Mall of the Emirates Marks Its 20th Anniversary In Style","isPartOf":{"@id":"https:\/\/graziamagazine.com\/me\/#website"},"datePublished":"2025-10-02T12:38:38+00:00","dateModified":"2025-10-07T10:07:57+00:00","description":"Mall of the Emirates marks its 20th year by setting out an even bolder aim for fashion, culture, and community, unveiling a Dhs5 billion transformation and a month of live spectacles.","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/me\/articles\/mall-of-the-emirates-turns-20\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/me\/articles\/mall-of-the-emirates-turns-20\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/me\/articles\/mall-of-the-emirates-turns-20\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/me\/"},{"@type":"ListItem","position":2,"name":"Dubai&#8217;s Favourite Shopping Centre, Mall of the Emirates, Reaches New Heights Marking Its 20th Anniversary"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/me\/#website","url":"https:\/\/graziamagazine.com\/me\/","name":"Grazia Middle East","description":"Grazia&#039;s Middle East Site","alternateName":"Grazia ME","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/me\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia Middle East","distributor_original_site_url":"https:\/\/graziamagazine.com\/me","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles\/66734"}],"collection":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/users\/31739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media\/66743"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media?parent=66734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/categories?post=66734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}