{"id":66701,"date":"2025-09-30T20:41:34","date_gmt":"2025-09-30T16:41:34","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=66701"},"modified":"2025-09-30T20:41:34","modified_gmt":"2025-09-30T16:41:34","slug":"elyanna-hm-middle-east","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/elyanna-hm-middle-east\/","title":{"rendered":"Elyanna Takes Centre Stage As H&M\u2019s New Middle East Muse"},"content":{"rendered":"
\"H&M
Photo: Supplied<\/figcaption><\/figure>\n

It’s no secret that Palestinian-Chilean singer Elyanna is the<\/em> moment. Well, she always has been, really.<\/p>\n

But it seems H&M thinks so, too, as the high-street fashion house has tapped the 23-year-old for a collaboration that feels global and deeply rooted in culture.<\/p>\n

Unveiling the Nazareth-born songwriter as the new face of H&M Middle East marks an exciting chapter for the fashion brand, as well as the global star, bringing a fresh, vibrant energy to occasion dressing across the Middle East.<\/p>\n

Partnering together for a new collection, it is designed for those moments when you want your look to make the statement for you. Think dramatic silhouettes, bold accessories, and premium fabrics. Styled with a nod to regional tastes and individuality, it\u2019s occasionwear that speaks the language of self-expression.<\/p>\n

\"\"
Photo: Supplied<\/figcaption><\/figure>\n

And for those who are Dubai-based it’s even more exciting, as the collaboration coincides with the highly anticipated reopening of H&M\u2019s flagship stores at Dubai Mall and Mall of the Emirates.<\/p>\n

Redesigned as fashion-forward destinations, the new spaces promise an elevated shopping experience, not just for fashion but beauty too \u2013cementing their status as must-visit hubs for style lovers in the UAE.<\/p>\n

So, make sure you mark your calendars for November 6, when the collection will be available in stores and online across the Middle East.<\/p>\n","protected":false},"author":42685,"featured_media":66702,"template":"","format":"standard","categories":[65,35],"yoast_head":"\nElyanna Takes Centre Stage As H&M\u2019s New Middle East Muse<\/title>\n<meta name=\"description\" content=\"Unveiling the Nazareth-born songwriter as the new face of H&M Middle East marks an exciting chapter for the fashion brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/elyanna-hm-middle-east\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elyanna Takes Centre Stage As H&M\u2019s New Middle East Muse\" \/>\n<meta property=\"og:description\" content=\"Unveiling the Nazareth-born songwriter as the new face of H&M Middle East marks an exciting chapter for the fashion brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/me\/articles\/elyanna-hm-middle-east\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia Middle East\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/09\/HM-Elyanna.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" 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