{"id":66582,"date":"2025-09-25T09:05:40","date_gmt":"2025-09-25T05:05:40","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=270242"},"modified":"2025-09-25T09:51:19","modified_gmt":"2025-09-25T05:51:19","slug":"gucci-spring-summer-2026-demna-debut","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/gucci-spring-summer-2026-demna-debut\/","title":{"rendered":"MFW: Demna&#8217;s Gucci Takes Shape With &#8216;La Famiglia&#8217;"},"content":{"rendered":"<figure id=\"attachment_270244\" aria-describedby=\"caption-attachment-270244\" style=\"width: 2048px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-270244\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2025\/09\/GG_SS26_Instagram_1080x1350px2-scaled.jpg\" alt=\"gucci-spring-summer-2026\" width=\"2048\" height=\"2560\" \/><figcaption id=\"caption-attachment-270244\" class=\"wp-caption-text\">Gucci Spring\/Summer 2026 collection \/ All images: Gucci<\/figcaption><\/figure>\n<p>Gucci\u2019s Spring\/Summer 2026 collection marks the dawn of a radical new era under <a href=\"https:\/\/graziamagazine.com\/articles\/demna-appointed-artistic-director-gucci\/\">Demna\u2019s creative direction<\/a>. And while many waited with bated breath to spot the debut show on the Milan Fashion Week schedule, the former <a href=\"https:\/\/graziamagazine.com\/articles\/balenciaga-fall-2025\/\">Balenciaga<\/a> lead set the tone for this daring new chapter by skipping the traditional show setting altogether. Instead, the latest collection came in the form of a lookbook drop.<\/p>\n<p>Entitled <em>La Famiglia<\/em>, Spring\/Summer 2026 was both a study and a celebration of \u201cGucciness,\u201d presented as a series of archetypes captured by photographer <a href=\"https:\/\/www.instagram.com\/csopie\/?hl=en\" target=\"_blank\">Catherine Opie<\/a>\u2019s portraits. With each persona, Demna explores the multifaceted spirit of Gucci.<\/p>\n<p>Opening with <em>L\u2019Archetipo, <\/em>a monogrammed travel trunk that nods to Gucci\u2019s beginnings in valigeria, the narrative unfolds through characters such as La Bomba, a diva embodied by Alex Consani; La Cattiva\u2014or &#8216;the Bad One&#8217;\u2014a severe and seductive figure; and La Principessa, a regal beauty in feathered pink and chiffon. Together they form a kaleidoscope of Gucci attitudes, each dressed in their own distinct vocabulary of glamour.<\/p>\n<p>Always one to consider the archives, heritage motifs return with fresh Demna-isms: the Flora print reborn in nocturnal hues, the &#8216;GG&#8217; monogram scaled to cover everything from lenses to loafers, the <a href=\"https:\/\/graziamagazine.com\/us\/articles\/discover-gucci-horsebit-chain-2024s-popular-luxury-bag\/\">Horsebit<\/a> loafer and <a href=\"https:\/\/graziamagazine.com\/articles\/gucci-bamboo-1947-liu-wen\/\">the Bamboo 1947 bag<\/a> re-proportioned for a new generation. <em>Sprezzatura<\/em>, the Italian art of effortless elegance, runs throughout, with slingback kitten heels worn stepped-in and feathered opera coats offset by body-hugging hosiery dresses.<\/p>\n<p>Menswear is treated with equal indulgence, while eveningwear is reimagined in transparent bodycon sets or voluminous, flowy silhouettes, and swimwear gets a black-tie twist. In a bold rewriting of <i>La Dolce Vita<\/i>, this new chapter is a celebration of bold Italian luxury and its uniquely camp sophistication.<\/p>\n<p>With <em>La Famiglia<\/em>, Demna places storytelling back at the heart of Gucci, looking to the past to project the future. It is the foundation stone of a new Gucci era, laid with his signature theatrical flair and irreverence.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-270260\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2025\/09\/GG_SS26_Instagram_1080x1350px12-scaled.jpeg\" alt=\"\" width=\"2048\" height=\"2560\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-270259\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2025\/09\/GG_SS26_Instagram_1080x1350px14-scaled.jpeg\" alt=\"\" width=\"2048\" height=\"2560\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-270258\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2025\/09\/GG_SS26_Instagram_1080x1350px16-scaled.jpeg\" alt=\"\" width=\"2048\" height=\"2560\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-270257\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2025\/09\/GG_SS26_Instagram_1080x1350px18-scaled.jpeg\" alt=\"\" width=\"2048\" height=\"2560\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-270256\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2025\/09\/GG_SS26_Instagram_1080x1350px31-scaled.jpeg\" alt=\"gucci-spring-summer-2026\" width=\"2048\" height=\"2560\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-270255\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2025\/09\/GG_SS26_Instagram_1080x1350px32-scaled.jpeg\" alt=\"gucci-spring-summer-2026\" width=\"2048\" height=\"2560\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-270254\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2025\/09\/GG_SS26_Instagram_1080x1350px33-scaled.jpeg\" alt=\"\" width=\"2048\" height=\"2560\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-270253\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2025\/09\/GG_SS26_Instagram_1080x1350px34-scaled.jpeg\" alt=\"\" width=\"2048\" height=\"2560\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-270252\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2025\/09\/GG_SS26_Instagram_1080x1350px35-scaled.jpeg\" alt=\"gucci-spring-summer-2026\" width=\"2048\" height=\"2560\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-270251\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2025\/09\/GG_SS26_Instagram_1080x1350px36-scaled.jpeg\" alt=\"\" width=\"2048\" height=\"2560\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-270250\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2025\/09\/GG_SS26_Instagram_1080x1350px37-scaled.jpeg\" alt=\"gucci-spring-summer-2026\" width=\"2048\" height=\"2560\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-270249\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2025\/09\/GG_SS26_Instagram_1080x1350px38-scaled.jpeg\" alt=\"gucci-spring-summer-2026\" width=\"2048\" height=\"2560\" \/><\/p>\n","protected":false},"author":42672,"featured_media":66583,"template":"","format":"standard","categories":[65,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gucci Under Demna&#039;s Direction Takes Shape With &#039;La Famiglia&#039;<\/title>\n<meta name=\"description\" content=\"For Spring\/Summer 2026, Demna makes his debut as the creative director of Gucci, following moves from Balenciaga.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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