{"id":65932,"date":"2025-08-25T16:44:54","date_gmt":"2025-08-25T12:44:54","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=65932"},"modified":"2025-08-25T16:44:54","modified_gmt":"2025-08-25T12:44:54","slug":"sephoria-dubai-2025","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/sephoria-dubai-2025\/","title":{"rendered":"The Middle East&#8217;s Biggest Beauty Event Is Returning To Dubai This November"},"content":{"rendered":"<figure id=\"attachment_65933\" aria-describedby=\"caption-attachment-65933\" style=\"width: 1270px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-65933 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/08\/sephoria.png\" alt=\"\" width=\"1270\" height=\"720\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/08\/sephoria.png 1270w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/08\/sephoria-300x170.png 300w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/08\/sephoria-1024x581.png 1024w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/08\/sephoria-768x435.png 768w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/08\/sephoria-830x470.png 830w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/08\/sephoria-400x227.png 400w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/08\/sephoria-155x88.png 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/08\/sephoria-150x85.png 150w\" sizes=\"(max-width: 1270px) 100vw, 1270px\" \/><figcaption id=\"caption-attachment-65933\" class=\"wp-caption-text\">Photo: Supplied<\/figcaption><\/figure>\n<p>The rumours are true: Sephoria is returning to Dubai this November, and beauty lovers across the city are already buzzing. Over the weekend, Sephora had us double-tapping in anticipation after teasing \u201csomething big\u201d on Instagram, and now the secret\u2019s out \u2013 the Middle East\u2019s largest beauty playground is making its comeback.<\/p>\n<p>Last year\u2019s inaugural Sephoria in Dubai set a dazzling precedent. From intimate masterclasses with Hollywood hairstylist Chris Appleton and Mario Dedivanovic (the man behind Kim Kardashian\u2019s most iconic glam looks) to Dubai\u2019s own celebrity hair artist Maggie Semaan taking the stage for K\u00e9rastase, it was a line-up that left us in awe.<\/p>\n        <blockquote class=\"instagram-media \" style=\"background: #ffffff;border: 0;margin: 1px;width: 100%;padding: 0;\"  data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DCOyQoGo1jd\/?hl=en&amp;img_index=1\" data-instgrm-version=\"14\"><\/blockquote>\n<p>Of course, it wasn\u2019t just about the star power. The immersive brand activations had us queuing up for hours \u2013 think Rare Beauty, Kayali, Dyson, Drunk Elephant and more, each bringing their own larger-than-life installations and exclusive experiences.<\/p>\n<p>We even got to meet the women shaping the beauty industry, from Mona Kattan to Carrie Gross, in candid, inspiring conversations. And let\u2019s not forget the gift bags \u2014 those chic black-and-white totes were practically an entire routine in themselves.<\/p>\n        <blockquote class=\"instagram-media \" style=\"background: #ffffff;border: 0;margin: 1px;width: 100%;padding: 0;\"  data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DCBwDOzJ0pC\/?hl=en\" data-instgrm-version=\"14\"><\/blockquote>\n<p>This year, expectations are sky-high. Whether it\u2019s new brands, international names, or those coveted exclusive product drops, 2025 promises to push the boundaries even further.<\/p>\n<p>And yes, the gift bags are still tiered \u2013 General Admission (Dhs250) brings a bag worth around Dhs1,500, while Platinum VIPs (Dhs600) can walk away with luxe products valued up to Dhs4,000, alongside early access, masterclasses, and an invite to the VIP party.<\/p>\n<p>If you missed out last year, now\u2019s the time to rally the girls. Mark your calendars, because Dubai\u2019s most glamorous weekend is about to make its return, and trust us: you\u2019ll want in.<\/p>\n","protected":false},"author":42758,"featured_media":65933,"template":"","format":"standard","categories":[47,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sephoria, Middle East&#039;s Biggest Beauty Event, Returns To Dubai<\/title>\n<meta name=\"description\" content=\"Sephoria is coming back and we cannot be more excited. The middle East&#039;s Biggest Beauty convention is returning to Dubai this November.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/sephoria-dubai-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Middle East&#039;s Biggest Beauty Event Is Returning To Dubai This November\" \/>\n<meta property=\"og:description\" content=\"Sephoria is coming back and we cannot be more excited. 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