{"id":64750,"date":"2025-07-04T09:35:06","date_gmt":"2025-07-04T05:35:06","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=268581"},"modified":"2025-07-04T10:00:51","modified_gmt":"2025-07-04T06:00:51","slug":"hailey-bieber-rhode-waist-chain","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/hailey-bieber-rhode-waist-chain\/","title":{"rendered":"Hailey Bieber Teases The Latest Rhode Beauty Accessory Du Jour"},"content":{"rendered":"
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Hailey Bieber for the 2025 Rhode Summer Campaign \/ Image: Instagram.com\/haileybieber<\/a><\/figcaption><\/figure>\n

First came the viral Rhode Lip Case, and now something a little more Y2K.<\/p>\n

This week, Hailey Bieber\u2019s beauty brand<\/a> launched its summer campaign, unveiling several new upcoming products. Among these will be a limited-edition rendition of the fan favourite<\/a> Peptide Lip Tint in shade \u2018Lemontini\u2019.<\/p>\n

The brand\u2019s Instagram page<\/a> describes the tint as \u201ca shimmery, sheer gold gloss that smells like a sweet, citrusy lemon cocktail.\u201d While this sounds enticing (and delicious), it was the way Bieber showed off the gloss that had heads turning.<\/p>\n

In the campaign photos, the model and mogul can be seen at a beach location in a black bikini. Around her waist, she wears a gold \u2018Rhode\u2019 chain on which hangs the lemon-yellow gloss tube in a criss-cross holder. The eye-catching waist jewellery is well in line with the current retro style revival<\/a> that Bieber herself is no stranger to, and it appears fans want in.<\/p>\n

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Hailey Bieber and the Rhode Peptide Lip Tint \/ Image: Instagram.com\/haileybieber<\/a><\/figcaption><\/figure>\n

As with the brand\u2019s iconic lip phone case, there were some scratching their heads at the unconventional product; however, an equal number were smitten.<\/p>\n

\u201cThe body chain as a lip holder is brilliant,\u201d and \u201cHello, the Rhode belly chain? Need,\u201d were just some of the positive comments under the promotional post.<\/p>\n

Unfortunately, though, the chain appears to be purely for the campaign shoot and not a part of the product launch. For those disappointed, Bieber also showed off a lemon-yellow lip case in one of her recent posts<\/a>, in the same shade as the gloss packaging.<\/p>\n

While no word on the case is out yet, based on previous launches, this may be a future product tease.<\/p>\n

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Hailey Bieber with the Rhode Peptide Lip Tint and Lip Case \/ Image: Instagram.com\/haileybieber<\/a><\/figcaption><\/figure>\n

This launch is the first following Rhode Beauty\u2019s acquisition<\/a> by E.LF. Cosmetics last month for $1 billion USD. At the time, the mogul asserted, \u201cThis is only the beginning,\u201d and that sure seems to be the case. As always, we can\u2019t wait to see what comes next from the cult favourite brand.<\/p>\n","protected":false},"author":42721,"featured_media":60603,"template":"","format":"standard","categories":[65,35],"yoast_head":"\nHailey Bieber Makes The Case For A Rhode Lipgloss Chain Belt<\/title>\n<meta name=\"description\" content=\"Beauty brand Rhode has launched a new summer line, but an accessory worn by Hailey Bieber in the shoot is drawing the most attention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/hailey-bieber-rhode-waist-chain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hailey Bieber Teases The Latest Rhode Beauty Accessory Du Jour\" \/>\n<meta property=\"og:description\" content=\"Beauty brand Rhode has launched a new 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