{"id":63487,"date":"2025-05-07T13:40:58","date_gmt":"2025-05-07T09:40:58","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=63487"},"modified":"2025-05-07T13:40:58","modified_gmt":"2025-05-07T09:40:58","slug":"azza-fahmmy-expands-burlington-arcade","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/azza-fahmmy-expands-burlington-arcade\/","title":{"rendered":"A New Chapter: Egyptian Jewellery Maison Azza Fahmy Expands Its Legacy In London"},"content":{"rendered":"
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Photo: @azzafahmy Instagram<\/figcaption><\/figure>\n

A Maison known for its unapologetic jewellery designs that blend homages to history with modern design, Azza Famy has officially cemented its presence in London with its reimagined space.<\/p>\n

Though the brand is no stranger to British shores, having opened its first temporary boutique in the area back in 2018, this new chapter marks a new significant beginning as it launches a more immersive store which showcases the latest collections and features interiors that beautifully nod back to its Egyptian roots.<\/p>\n

Founded by Azza Fahmy in 1969, the jewellery house has undoubtedly come a long way to showcase its timeless craftsmanship and finesse.<\/p>\n

With the reimagined location, the brand’s creative director and youngest daughter of Azza, Amina Ghali, invites visitors into a space filled with the nation’s rich tapestry, from thoughtful decor that evokes the spirit of Egypt to artisanal handcrafts.<\/p>\n

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Photo: @azzafahmy Instagram<\/figcaption><\/figure>\n

At the Burlington Arcade boutique store, visitors will find its signature lines, from Ottoman-inspired pieces to exquisite high jewellery designs.<\/p>\n

Carving out a space for Egyptian luxury, the upgraded location was designed by London-based Universal Design Studio. Every corner of the store offers onlookers and customers a true journey through Egypt’s most famed jewellery house, from its beginning in 1975 to its modern face.<\/p>\n

Announcing their latest move, the jewellery brand took to Instagram<\/a> and wrote, “Burlington Arcade has been our home in London\u2014a space where we shared our story and welcomed our community.”<\/p>\n

Adding, “Today, we open our flagship boutique just a few steps away [from the old store, 27]. It’s been thoughtfully designed to celebrate Azza Fahmy\u2019s enduring love for culture and craftsmanship.”<\/p>\n

The brand concluded, saying,” A place to discover, connect, and be inspired, 58\u201359 Burlington Arcade is where we bring a piece of Egypt to London.”<\/p>\n","protected":false},"author":42726,"featured_media":63488,"template":"","format":"standard","categories":[260,5172,65,4116,35,5023,4025],"yoast_head":"\nAzza Fahmy Expands Its Legacy In London<\/title>\n<meta name=\"description\" content=\"In its latest move Egyptian jewellery house Azza Fahmy has expanded its operations with a new store location in Burlington Arcade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/azza-fahmmy-expands-burlington-arcade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A New Chapter: Egyptian Jewellery Maison Azza Fahmy Expands Its Legacy In London\" 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