{"id":63277,"date":"2025-05-01T15:36:52","date_gmt":"2025-05-01T11:36:52","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=63277"},"modified":"2025-05-01T15:37:44","modified_gmt":"2025-05-01T11:37:44","slug":"guess-saudi-al-ula","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/guess-saudi-al-ula\/","title":{"rendered":"Guess Goes Off-Grid In Saudi Arabia (In The Best Way Possible)"},"content":{"rendered":"
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Photo: Supplied<\/figcaption><\/figure>\n

Touching down in AlUla always feels a little like entering another world. The sandstone cliffs stretch wide and weathered, the light sharp and cinematic, the silence almost complete. It\u2019s the kind of setting that doesn\u2019t need dressing up \u2013 but when Guess chose it as the backdrop for its Spring\/Summer 2025 experience, it leaned into the contrast: fashion meets desert minimalism, with a sharply curated guest list to match.<\/p>\n

From the moment guests arrived, the brand\u2019s footprint was everywhere \u2013 but softly so. A fleet of SUVs rolled up to The Chedi AlUla, a recently opened retreat nestled into the landscape\u2019s neutral tones. Inside, everything spoke in the Guess visual language: robes, room details, gifting, even the water bottles. The aesthetic was carried through quietly but consistently.<\/p>\n

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Photo: Supplied<\/figcaption><\/figure>\n

The itinerary kicked off with dinner at Prima Classe, reimagined for the evening as a casual runway where many of the guests were already styled in the new collection. Guess’ SS25 womenswear felt fresh and wearable \u2013 wide-leg denim, softly tailored layers, and washed-out utility tones. There was a balance of ease and polish, the kind of pieces that work in the desert but don\u2019t feel out of place in a city setting either.<\/p>\n

The MARCIANO by Guess collection shifted the mood. Sharper, sexier, more sculpted \u2013 there were python prints, belted dresses, peekaboo lace and sheer fabrics layered with intention. It was confident and styled with purpose, the kind of look that moves well on a dinner terrace or a dance floor.<\/p>\n

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Photo: Supplied<\/figcaption><\/figure>\n

Day two started early (think 4am wake-up call). Guests stepped out in relaxed Guess casualwear and boarded hot air balloons to catch sunrise over Ashar Valley. The itinerary continued with a 4×4 drive through Sharaan, winding through rock canyons and ancient inscriptions. At every point, the fashion felt embedded in the setting \u2013 not staged, just present. Lunch was served at a private desert camp, shaded by canvas canopies and low tables laid out with local flavours and mint mocktails.<\/p>\n

\u00a0That evening, everyone regrouped at Maraya Social, where the mirrored architecture reflected the last light of day. Dinner was held under the stars, soundtracked by live music and surrounded by details \u2013 from menus to glassware \u2013 that nodded back to the brand\u2019s world without overdoing it.<\/p>\n

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The final morning slowed things down. Guests visited Hegra \u2013 Saudi\u2019s first UNESCO World Heritage Site \u2013 before wrapping the trip with a walk through AlUla\u2019s Old Town. Still dressed in Guess, still camera-ready.<\/p>\n

The guest list brought real presence. From Noor Stars and Deema Al Asadi to Baneen Naem and Fatimah Sultan, the energy came through loud and clear \u2013 but always with a personal spin. Others, including Yasmine Zahran<\/a>, Zeynab El Helw, Diana Samman, Mona Hasbini, Nadya Hassan, Laila Mourad, Maram Zbeada and Soha MT completed the fashionable group.<\/p>\n

Rather than a one-off show, Guess created a series of scenes \u2013 each styled, considered, and made for now. Spring\/Summer 2025 didn\u2019t rely on spectacle but rather let the clothes speak, and the people bring it all to life.<\/p>\n","protected":false},"author":42746,"featured_media":63312,"template":"","format":"standard","categories":[65,35],"yoast_head":"\nGuess Goes Off-Grid In Saudi Arabia (In The Best Way Possible)<\/title>\n<meta name=\"description\" content=\"GUESS invited a regional guest list to Saudi Arabia\u2019s ancient landscape for a sun-drenched celebration of its Spring\/Summer 2025 collections\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/guess-saudi-al-ula\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guess Goes Off-Grid In Saudi Arabia (In The Best Way Possible)\" \/>\n<meta property=\"og:description\" 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